This is a great question! Every home stager should be affiliated with certain organizations to gain more credibility – and visibility!
First, if you haven’t already done so, look into the varying training programs offered to home stagers. RESA believes in advancing professionalism and excellence in the industry and has a list of accredited training providers you can research that best suits your needs. A certification not only develops skills, but it can grow your business and it shows real estate agents that you know “your stuff.”
Once certified, look to join RESA (if you haven’t done so already) and other local staging and design associations that may be present in your area. By being apart of these associations you can brainstorm and troubleshoot among peers, collaborate, get referrals, as well as gain leaderships skills by becoming an elected official to help promote the associations mission and agenda.
Next look to grow your network and insert yourself in organizations with people you’d like to align yourself with to grow business opportunities. Become an affiliate member to your local real estate association/board, Women’s Council of Realtors or Young Professional Network to mix and mingle with real estate agents. Many times you can sponsor their events, which allows you to present to their members about your services.
You can also look at Real Estate Investor Association (REIA), if you’d like to work with investors on staging their properties. If you are interested in working on new construction properties and staging vacant homes, then definitely look into joining a local chapter of the National Association of Home Builders. You will be able to learn what new projects are up and coming, as well as issues that matter to your potential clients.
Finally, plan on joining business organizations to continue developing skills that will further your career. Join a speaking association to perfect your public speaking (National Speakers Association, Toastmasters International, Global Speakers Federation) this will help build confidence for those office presentations and one-on-one meetings. Research active business meet-ups or entrepreneur networks in your area to join – they will help build your referral network and learn more about leading a company to success.
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