Our very own Shar Sitter was interviewed for Realtor Magazine by the National Association of Realtors in an article aboutstaging office and commercial space.
If there is a key distinction between the goals of residential and commercial staging, Sitter observes, it’s that the commercial stager is more likely to be helping project a company’s brand rather than preparing a property for sale.
See the full article here.
RESA Atlanta Chapter held their monthly meeting on November 15 at Jaipur showroom in Atlanta’s AmericasMart. Our guest speaker was Nicole Ruffing of Sherwin-Williams. She introduced the “Colormix 2016” which detailed colors inspired by different time periods, shapes and patterns inspired by millennials and the 1970’s, African influences and bohemian colors and patterns.
Join the Atlanta Chapter at their next meeting, which is held the third Tuesday of every month.
The 8 x 10 rug on the left is over $450.00. Creating the ‘look’ for less, the photo on the right (zoomed in so you can see what I did) is two 4.5 X 6 rugs butted up against each other. Each cost $39.95 to purchase.
They are actually softer than the one on the left, much more luxurious to walk on, and form the look of a large rug for much less. You don’t have to spend an arm and a leg on decor to get a luxe look. People will notice the overall impression of the room, not really the small details. I have had to point out the seam to many people when sharing this trick.
We are so happy to announce that Luisa Rizzo will continue her role as our RESA State President for New York. Luisa has a degree in Interior Design and a strong business background from working on Wall Street where she was able to work her way into executive ranks of several companies. With over 20 years of diverse business experience and a background in business management she has developed exceptional organizational, administrative and leadership skills, that we know will benefit the local RESA chapters.
Luisa is very committed to the staging industry, its success and growth, her goal is to educate the public and the realtor community on the benefits of home staging so that it will become a component of the Real Estate Selling Process. Because she believes that education is key Luisa gives presentations in realtor offices, Investor groups and organizations on Home Staging and its benefits so that they get knowledge and understanding of the staging industry and how it use it properly to sell homes. A very important part of her presentation is discussing what to look for when hiring a stager and how important it is to hire a RESA Member.
Through handwork, good & bad decisions and experiences Luisa has gained knowledge of our industry that she is excited to share with fellow stagers so that we can all benefit. She has mentored several new stagers which by helping will advance their business so that they reach success is helping the industry to grow, and she looks forward to continuing to mentor, give support and educate new stagers!
When we asked Luisa what her goals with RESA were she told us,
I look forward to educating consumers & realtor communites of the benefits of staging and reaching out to the investor / flipper market as well.”
Learn More about her staging business, Design Remix, Inc. here.
Kara has been the RESA Regional Vice President for Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, for many years now, in this capacity she has been able to build a robust and continued presence in Boston and New Hampshire. She is also an instructor for The Academy of Home Staging and Design, working with new stagers who are entering into the field and looking for organizations to join. Kara told us she always explains the benefits of RESA, and the majority of them even attend the convention and become part of a local chapter!
Being a long time veteran of the industry (over 10 years) Kara comes with qualifications and leadership skills as well as a thorough knowledge of the industry. Her goal is to continue helping grow local chapters, and build the current chapters in her region!
Learn More about Kara’s staging business, Stage To Move here.
Brad Fletcher, who is continuing his role as Regional Vice President, for the states of Alabama, Florida, Georgia, North Caroline and South Carolina, is someone who is approachable, knowledgeable, and truly interested in helping others. On top of being a RESA Regional Vice President he also serves at the RESA Orlando Chapter’s Secretary. He has been apart of the industries continued growth, which he accounts to the efforts of RESA. Brad has strived to help educate stagers as to common best business practices, provide guidance and help when needed and worked with local brokerages to help them understand what staging is, what it can do for them and the consumer.
We are so excited about Brad’s top two goals as he continues to grow his Region, in his role as Regional Vice President:
1. Continue to educate agents, brokers and the general public on the “Who, what, why and how” staging can be beneficial to them.
2. Work to educate fellow stagers, at any level, on how to make their business not only work and be profitable, but also work in the way they want it to.
Owning a business can be scary and I hope to help people assuage their fears while guiding them to a business model that works for them.”
Learn more about Brad’s staging business, Home Staging Pros LLC here.
Barb will continue her role as Regional Vice President for the western states of Arizona, Colorado, Montana, New Mexico, and Utah, while also acting as Current secretary for the new RESA Phoenix Chapter.
Barb has been involved in interior decorating, retail buying, visual display, retail management, and business analysis for over 20 years, and that drive brought her to the profession of home staging and redesign. She works successfully with Realtors and home sellers to prepare a property to sell, and loves helping people get to the next stage in their lives.
She is excited to continue to lead by empowering others to take an active role and get stronger through experience.
Barb has set some great goals that she looks forward to achieving with RESA;
I plan to grow awareness of RESA in my region, white I take an active role in educating Realtors and homeowners in the value of home staging when selling properties.”
Learn more about Barb’s staging business, Sonoran Accents Home Staging & Redesign here.
Kristine Vowels is the current Arizona State President, and the President of one of our newest RESA chapters in Arizona, we are so excited to see what she will accomplish for RESA this year! As a business owner she is always searching for new and unique ways to grow, run and build our businesses at the highest level and looks to share her knowledge with others. Kristine wants to focus on assisting other stagers in building sustainable businesses – it is a life’s goal that that she has had. Serving, giving, caring and sharing has been a way of life for Kristine. Her entire career has been involved in Real Estate, Staging, Design and Events.
When asked Kristine said the “hundreds I have trained, mentored and assisted over my long career is what i get the most joy from.” That shows in the excitement surrounding the launch of the new Phoneix Chapter Kristine has helped kick off. She is a connector of people, services and products. Above all else she believes that no project, job, advice or coaching should be done unless all parties mutually benefit.
Kristine also told us that “Serving RESA has been an honor and I would be so thrilled to continue to do so” she looks forward to continuing to grow the organization, and working towards her goals at RESA to bring unity between all of Arizona’s real estate stagers, form committee’s and grow the awareness of RESA.
Learn more about her staging business, The Luxury Look, LLC here.
Kristie Barnett has been rocking her role as Regional Vice President, serving Kentucky, Mississippi, Tennessee, Virginia, West Virginia, Maryland, Washington, D.C the last two years, because of her high profile in the staging industry due to her established blog and other publications she writes for she has a high visibility in her part of the country which has helped bring awareness to RESA.
Kristie not only owns a successful staging business, is the RESA Regional Vice President, a published author, but she has also has developed a unique system and mindset for staging properties to sell called Psychological Staging™. This method has earned her both local and national Home Staging Awards and has made The Decorologist® one of the most well-known staging experts in the country.
She has trained 91 home stagers from across the U.S in her EPS™ course in the last 2 years, many of which have joined RESA. A group of her grads alongside herself started the Greater Nashville RESA Chapter last year, and continues to grow.
Kristie’s goals this year as Regional Vice President are to continue to grow membership in current RESA chapters, while creating new chapters. She also has a goal to improve the quality of home staging by promoting home staging professionals among the real estate industry.
Learn more about Kristie’s staging business, The Decorologist here.