Last month, RESA Mass Local Chapter had the unique opportunity of visiting WAYFAIR Headquarters, located in Boston’s Copley Place. We got a behind the scenes glimpse of their operations and a tour of their facility. We took part in an information-packed meeting with members of their team and got inside tips on how to make ‘Trade Services’ work for us! As home stagers and interior designers we are looking forward to a long and prosperous relationship with this great home furnishings resource located right in our very own backyard! Here are some photos from our fun day!
RESA Houston Local Chapter Kickoff Meeting w/ Special Guest: Shell Brodnax via Skype.
Date: Tuesday, December 15, 2015
Time: 10:30am to 12:30pm
Place: CORT Furniture
5757 Richmond Drive
Houston, TX 77057
Please RSVP no later than Sunday, December 13th by 5:00pm.
Contact LaKeitha Smith at firstname.lastname@example.org or by calling(832) 969-5719 to RSVP.
*Water and coffee will be provided.
For more information, CLICK HERE!
In the words of the masters, be inspired:
“If we’re growing, we’re always going to be out of our comfort zone.” ~John Maxwell
“There is no scarcity of opportunity to make a living at what you love; there’s only a scarcity of resolve to make it happen.” ~ Wayne Dyer
“Courage and perseverance have a magical talisman, before which difficulties disappear and obstacles vanish into air.” ~ John Quincy Adams
“If we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go into business, because we’d be cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way down.” ~ Ray Bradbury
“What is the point of being alive if you don’t at least try to do something remarkable?” ~John Green
“Develop the mindset of success. Consciously choose to expand one area of your life today…career, relationships, health, finances, or community service. Take a bold step to change the conversation in your mind about what’s possible in one of these areas. You can choose a future where you create a life that you love. Remember…you have something special…you have GREATNESS within you.”
~ Les Brown
“Make no little plans: they have no magic to stir men’s blood.” ~ Daniel Burnham
Now it’s your turn… what will you do with the inspiration you feel right now?
To Staging Your Future with CSP®~
Founder and President
CSP International™ Training Academy
Sandy Earnhart, of Highland Lakes Staging, recently shared on Facebook a solution for storing artwork in her warehouse. “I am so proud of my new rolling-art-cart. I started with a folding chair cart I ordered online, we put a floor on it, and then covered it with carpet squares. After loading some of my artwork on it, I determined I was going to need another one!” To make your own ‘rolling-art-cart’ you can search online for a ‘folding chair dolly’ they can be purchased for around $140.00.
Karen Otto, President of RESA’s Dallas Chapter and Chief Staging Officer of Home Star Staging located in Plano, Texas was recently asked by Vince Mancuso, of Storage.com’s “Storage Talk” to give her top seven expert tips for creating an environment when staging a home for sale. Click here to read the full article.
Why Empty Homes Don’t Sell, blog by Julea Joseph.
RESA member, Julea Joseph, was recently featured on NAR’s blog, Styled Staged & Sold.
“Every morning on my Chicago area social media feed, I see acres and acres of empty rooms posted by real estate professionals. So many empty dining rooms, breakfast rooms, kitchens, living and bedrooms. Do I stop and click on the photo, intrigued to have a look at the room, the house, the property? No, I just scroll on by… Do I read the eloquently written description? Do I appreciate the professional photography? No, I just scroll on by… Why?”
Click here to read more.
To see more of Julea’s blogs, click here.
RESA hit 3,000 Facebook Likes!
Do you want more Likes? Join the
Facebook Group and share your business page to get more likes. If you post your page, please like as many pages as you can so we can help everyone share the
“And as for fortune and as for fame: I never invited them in,
though it seemed to the world they were all I desired.
They are illusions. They’re not the solutions they promise to be.
The answer was here all the time… I love you, and hope
you love me.”
– from Don’t Cry for Me, Argentina
by Andrew Lloyd Webber
The reason this quote is so vital for you to know right now is because you are at a crossroads in your professional life. You have a vision for what you want your life and career to be and have a feeling that staging could be it. Maybe you’ve even done some research on staging training companies and have found that CSP International™ offers you the most comprehensive, hands-on training available. But it doesn’t stop there…
Having a successful staging business isn’t just about having the best training – it’s about having the best training AND the business-building tools, support and resources beyond the training program. Anyone who tells you that training is enough to launch a business is selling you an illusion.
Don’t let yourself get caught in fairy tales, illusions and shadows in creating your business. Make sure you have the staging training solution AND business-building tools that promise AND deliver on making sure you have all the right answers.
CSP International™ is here for you…fame and fortune will be a by-product of your investment, commitment and taking right actions in the right timing to build your business.
To Staging Your Future with CSP®~
Founder and President
CSP International™ Training Academy
Albert Einstein is credited with saying the definition of insanity is doing the same thing over again while expecting different results! Who likes doing that?
What that will mean to you is to encourage you to keep an open mind and try new or different ways of doing the same thing to get a different result! Like attracting and retaining clients!
Try things again that you may have thought have lost their sell buy appeal! Like staging; some agents have formed a false opinion regarding the impact a great stager will have on property. It truly is a magic marketing potion.
I find Real estate professionals in general always work to be a step ahead of their competition, in the quest for securing clients. Understanding the demographics of the client is crucial to help you with your marketing strategies. I bet you know the gender, geographic location, even marital status of the people you represent. Do you know there’s a new component which really helps you understand your client even more? It is called psychographics; and you need to really get a handle on them to truly understand who is buying what and why! What’s their lifestyle like? What are their daily habits or hobbies? What kind of values and opinions do they have?
Proudly, CSP International™ has not only been teaching psychographics to students for many years, but also teaching how it impacts the sale of property. CSP graduates know how to target the lifestyle of the buyer who is most likely to purchase the property you represent! What that means to you is that you are more likely than not to sell your listings faster than your competition, while maximizing your marketing dollars and the ROI for the seller.
Here are a few psychographic facts which impact real estate sales from the NAHB survey:
- Buyers focus on quality and appearance when looking at most home components (flooring, doors, kitchen countertops and cabinets, carpeting etc.). When looking for appliances, however, the focus is on quality and brand name.
- Three out of 16 bathroom features stand out as desirable/essential to more than 80% of buyers – an exhaust fan, a linen closet, both a shower stall and a tub in the master bath.
- Rain gardens make properties more marketable and can reduce flood insurance rates in some areas.
- Great outdoor lighting consistently tops the list of most wanted outdoor features : 41% rate it “essential;” 49% say its “desirable.
- In the kitchen, a walk-in pantry, table space for eating, and a double sink are considered essential/desirable by 84% or more of all buyers.
- 50 percent would like to have a wireless home security system, and 40% would like security cameras.
- Faced with the alternative of one master suite plus three standard bedrooms or two master suites plus one standard bedroom, 70% choose the former. Meanwhile, 68% would be willing to sacrifice space in the master bath for a larger master bedroom.
- Most home buyers want energy-saving features: 94% want energy-star rated windows (36% of them think they are essential) and 91% want an energy-star rating for the whole home (28% think this is essential).
- 73% agree that “the projected utility costs of a home would influence purchase decision;” home buyers are willing to pay an additional average of $7,095 in the up-front price of a home if that saved them $1,000 annually in utility costs.
- Home buyers see value in professional designations, as more than 70% agree that contractors with specialized designations are “more professional and credible,” “provide better quality work and craftsmanship,” “provide better service levels,” and are “more reliable”.
What it means to you ultimately is that it is a wise business decision to work with a stager who is top of his/her game, one who absolutely knows staging is not decorating, AND most importantly knows how to communicate the message to the seller without upset, embarrassment or hurt feelings. Being able to have the seller understand it is the best solution for the sale of property in the fastest amount of time for the highest return on investment is very important. Now more than ever real estate professionals recognize the value of working with a credentialed, insured, educated professional stager – do you?