The Real Estate Staging AssociationTM (RESA) announced the 2011 Home Staging Industry and Leadership Award Winners during the International Home Staging Convention January 24th, in Las Vegas Nevada.
RESA recognized Staging Professionals in chapter, state and regional leadership positions. Professional home stagers in 5 regions throughout North America received awards in both Rookie Stager of the Year and Professional Stager of the Year categories. RESA also recognized a staging REALTOR of the year, innovator of the year, product of the year and spouse of the year.
Local Chapter President of the Year is Karen Otto with Home Star Staging in Plano, Texas.
RESA 2011 State President of the Year is Bernadette Flaim with Attention 2 Detail, Leonia, New Jersey.
Regional Vice President of the Year is Charlene Storozuk with Dezigner Digz, Burlington Ontario, Canada
Product of the Year- Darby Inventory Management for Home Stagers
Innovator of the Year- (A Tie) Ashley Whittenberger, The Interiority Complex and Patti Morrow the Interior Design Protection Council.
Staging REALTOR® of the Year- Doug Folsetter Remax Escarpment Realty, Inc Hamilton, Ontario, Canada
RESA Spouse of the Year- Chris Norton
Rookie Stager of the Year Region 1 Northeast-Birgit Anich, Redesign Your Space Norwalk, CT
Rookie Stager of the Year Region 3 Southern-Cyndee Long, Seaside Home Stager Pawleys Island, SC
Rookie Stager of the Year Region 4 West-Linda Turner, House to Home Staging & Interior Design, Calabasas, CA
Rookie Stager of the Year Region 5 Canada-(A Tie) Christine Bird, New View Home Staging, Waterloo, Ontario Canada
Rookie Stager of the Year Region 5 Canada-Sally Weatherley, Exit Stage Right, Vancouver, British Columbia Canada
Professional Stager of the Year Region 1 Northeast-Claudia Jacobs, Designs LLC Goshen, NY
Professional Stager of the Year Region 2 Midwest-Teresa Meyer, Stage A Star Staging & Consulting Services, Cincinnati, OH
Professional Stager of the Year Region 3 Southern-Kathy Nielsen, Georgia Interior Solutions, LLC, Atlanta, GA
Professional Stager of the Year Region 4 West-Annie Pinsker-Brown, Stage to Sell, Culver City, CA
Professional Stager of the Year Region 5 Canada-Heather Cook, Rooms in Bloom Home Staging & Design, Kitchener, Ontario Canada
The overall RESA 2011 Rookie Stager of the Year-is Birgit Anich, Redesign Your Space, Norwalk, CT.
The overall RESA 2011 Professional Stager of the Year-is Annie Pinsker-Brown, Stage to Sell, Culver City, CA.
Award Winners Photos
Convention Photos
About The Real Estate Staging Association
The Real Estate Staging Association (RESA) is the trade association for Professional Real Estate Stagers. For more information on the nominees and the convention please visit www.RESAConvention.com For more information about Real Estate Staging, the RESA Endorsement Program, or to find a professional stager call 800-201-8687 and speak with Shell Brodnax, or visit the RESA Web site at www.RealEstateStagingAssociation.com
A Lunch and Learn is a presentation that positions you, the home stager, as the resident expert in home staging. This 2 hour presentation provides you with the ability to share with real estate agents the benefits of home staging and enables you to teach the agents on how best to communicate the value of home staging to sellers as well as how to overcome objections. Available to members and non-members. You will be required to enter your own staging photo examples. You must have Power Point.
Income Generator:
The RESA Lunch and Learn is designed to help you market home staging in your local area. The goal is to get new clients and educate agents on your local level through your Lunch and Learns. You may also charge a small fee to attend the workshop. Fees typically increase attendance, as people tend not to cancel if they have paid. Serve a quick lunch of your choice and conduct an amazing workshop.
For those interested in turning this Lunch and Learn presentation into a class where agents can earn continuing education credits, you may apply to become a RESA approved instructor. Credits and requirements vary by state.
NOTE: You do NOT have to be RESA Approved Instructor to offer this workshop and buy the Lunch & Learn. You ONLY have to be a RESA approved instructor to give agents Continuing Education credits if they attend your Lunch & Learn.
If you are already an approved instructor in your state you MAY NOT offer continuing education credits for this Lunch and Learn unless you are approved by RESA.
CORT Helps NBC’s “The Celebrity Apprentice” Contestants Stage Apartments with Furniture
New York – When NBC’s “The Celebrity Apprentice” contestants were tasked with staging an apartment for lease they turned to CORT for fashionable furniture and furnishings.
CORT, a Berkshire Hathaway company, rents high quality furniture to people and businesses that have a temporary need for furniture, such as staging an apartment to help the property sell more quickly. (more…)
“Home Staging Trends in North America
and Industry Outlook for 2010″
Certified Staging Professionals Release:
Home Staging Trend Report
As the professional home staging industry gains respect as an essential and integrated component of the international real estate industry at large, the demand for valid industry performance statistics has also increased. However, the reality is that home staging statistics for “days on market” and “contract versus listing” prices vary significantly due to differences in regional real estate markets. In 2009, the Canadian real estate market fared much better than the U.S. market, which suffered an extraordinary decline because of the banking crisis and recession. Furthermore, regional differences can also be significant. However, the common fact remains that irrespective of location and/or market conditions, professionally staged properties sell faster and for more money than comparable properties, which are not staged.
CSP International™ believes it is important to acknowledge these differences, while still providing an overview of value to the 2009 Home Staging Industry in North America. In this report we feature several specific key areas of Canada and the U.S., as well as highlight the market differences and local trends in home staging. We have consulted with home staging experts and real estate professionals to share their valuable perspective on 2009 and their outlook for 2010.
Sneak Peak….Industry Outlook for 2010
Charleston, South Carolina
“The Charleston, South Carolina market, while not hard hit by economic downturns, seems to be rebounding in 2010, at least in the average or below average price ranges. Higher home values are still languishing on the market, particularly in the secondary/seasonal home communities.”
New York City, NY
“While we are seeing a trend of buyers returning to the market, these buyers are demanding and getting best value. Realistic pricing is still paramount but never before have presentation and condition been so important.”
Toronto, ON
“…This method of marketing has created multiple offers on properties and has resulted in selling prices as much as 115% over asking. An example of this is thirteen offers on one property I staged at the end of January 2010, which was listed at $645,000 and sold for $755,000.”
Directory of Stagers with Local Statistics
Some CSPs are already compiling their staging success statistics. For their contact information, please refer to the Directory at the end of this report. This resource tool and statistical data from CSPs will also enable CSP International Academy to analyze regional, national and international statistics for future reports.
DOWNLOAD “2009 Home Staging Trends in North America
with Industry Outlook for 2010″ REPORT Today!
Whether you’ve just started your home staging business or are looking for a website solution that allows YOU to add or delete photos and content anytime you like, then Easy Designer Websites is your perfect solution. The Easy Designer Websites have SEO (search engine optimization) which means getting found in Google is made easier. (more…)
Peninsula Excess Insurance Brokers thanks you for your continued good business with the RESA Insurance Program. In an ongoing effort to keep our customers informed, we would like to review the Top 5 Frequently Asked Questions in the program and the answers. (more…)
Home stagers, you asked for it, we listened and we delivered! RESA is partnering with several training providers and top stagers in North America to deliver the first ever continuing education program for all stagers. (more…)
We are super excited to announce the planning for RESA’s conference is underway. If you had the good fortune of attending this years conference in January, you will recall what an amazing time we had. Next year in 2011, our goal is to put on an equally amazing conference.
If you did not attend the conference, visit our conference site to get a glimpse of what it was like. We have photos, slide shows and video that captured the essence of this truly ground breaking event.
Below is information for potential speakers, sponsors and early bird registration. You may visit the conference website directly as well www.RESAConvention.com
Call for Speakers:
Based on the feedback from this years conference, we are looking for speakers on the following subjects:
How to create multiple income streams in order to enhance your staging business
How to effectively communicate the value of staging to agents and homeowners
Creative marketing strategies which may include media attention, newsletters, office presentations
Stage your way to profitability – buying inventory, accessories & staging with purpose to increase your profits
Inventory management
How to effectively use accessories, art and color
Growing your business by bringing on other stagers
How to close more sales and raise your profits
Pricing and contracts-We are looking for 3 successful stagers that are willing to share their pricing and contract information. This will be a sharing/interactive exercise with the entire group
Submit your own topic, if different from the above
The RESA International Conference is the only one of its kind focused on providing professional stagers with personal and professional development opportunities to take their businesses to the next level of success. The conference will bring together businesses of all sizes from throughout the United States and Canada for education, networking and to strengthen this evolving industry.
We are searching for VIPs (Valuable Industry Partners) that are serious about building lasting relationships with professional stagers. By taking advantage of sponsorship, exhibiting, and advertising opportunities, you will be among an exclusive group of organizations who partner with RESA to further its mission, while at the same time building YOUR brand with this loyal sector of the real estate staging indsutry.
RESA members look to our sponsors for not only the best solutions to the challenges they face in growing their businesses, but for partnerships with companies who are true champions for their success.
*2010 Sponsors will receive premier conference floor placement at the $1,500.00 level, if they sign up and pay fees by July 1, 2010
Reserve Your Ticket In Advance
If you are interested in attending, you will want to secure your ticket as soon as possible. Last year, the majority of people bought their conference ticket before we listed our speakers. This event did sell out. We expect to sell out this year as well.
Great news on the hotel!!! Hotel rates are $89.00 a night and includes:
Unlimited Internet access in the guest rooms
Unlimited local and toll-free phone calls in the guest rooms
Fitness Facility (in our newly renovated spa) admission for two guests per reservation per day
Christian Audigier The Nightclub admission for two guests per stay
Notary/copy/fax services (up to 10 pages) and airline boarding pass printing at the TI Business Center
Daily newspaper available through the TI Business Center
Nightly VIP Viewing of the Sirens at TI (appearing 4 times nightly)
RESA is happy to announce its industry partnership with Private Sale Partners.
Private Sale Partners offers a broad portfolio of resources designed to support home sellers (and buyers), including, with its Four Part Home Selling Series, home prep information, marketing knowledge, selling skills, and the keys to a successful closing. In addition, Private Sale Partners offers access to legal services, buyer financing and insurance, home warranty insurance, and professional home stagers. (more…)
