Gunilla Craven from Oak Street Realty in Jacksonville Florida sat down to talk to RESA HQ about how she shows the importance of staging to her clients.
High Point Market is the place to see the latest and greatest trends in the design world and get inspiration for the coming seasons. Check out four trends we noticed (and loved) at High Point Furniture Market for Summer 2017:
“SMiShing” is the cell phone equivalent to “Phishing,” which is also known as “brand spoofing” or “carding”, text messages that lead you to a counterfeit website trying to get your personal information, using SMS. This new form of identity theft is targeting cell phone users in which Internet scammers use to “fish” for consumers’ financial information and password data using fake company e-mails and Websites. The scammers send consumers text messages that appear to be from well-known companies that contain links to Web pages that have been disguised to look nearly identical to legitimate companies’ sites.
The phony text messages create the impression that there is an urgent need for the consumer to take immediate action to update personal information to avoid some threat or risk to the consumer’s personal accounts. The illegitimate Websites ask consumers to enter current financial and personal information — such as user IDs, Social Security numbers, bank or credit card account numbers and ATM passwords.
There have been many scams going around this last year. We do our best at RESA HQ to alert our members when we are notified via our members only Facebook Group.
Browse FTC scam alerts by topic or by most recent here.
Recent Scams Our RESA Members Have Received:
Watch Out For These Red Flags
- Broken language.
- Asking to pay for movers upfront and getting reimbursed.
- Projects where the owner is out of the country and needing your help to mange locally.
To Report a scam to RESA HQ please email our Chief Buzz Creator, Felicia@Resa-hq.org
2. Masking Tape – ” Besides for hanging art and making holes in plastered walls, I use it for holding bed skirts & towels in place, adjust a few millimeters on a nail while hanging art, tape on burnt bulbs to make sure they are discarded properly, make art stay in place, tape on bottom of decor pieces to prevent scratching surfaces… these are just a few uses, I always find more.” – Occupied Home Stager Of the Year, Canada – Monica Stanciu
3. Tape measure – “I go no where without a tape measure. I carry a 25′ tape measure in my purse and car plus a 31′ in my tool box. My whole concept in design is space and proportion so proper measurements for me is essential” – RESA Greater St. Louis Chapter President, Joyce Givens
4. Paint Toolkit boards – “My Paint Toolkit boards that I bought from The Decorologist. I have used them over and over for the last 2 years!!!” – RESA Greater Nashville Chapter President, Amanda Carlson
5. Minwax® Wood Finish™ Stain Marker – “Quick cheap fix for furniture, flooring and cabinetry nicks. Home sellers are always amazed how well this works without much expense or effort.” – RESA Board Of Director, Karen Otto
6. The HanggUp – “Perfect to hang just about any wall art. There are many other picture hanging models out there, but this one is so easy to use, small enough to fit into my styling tote and does the trick for any job.” – RESA Chicago Chapter President, Julea Joseph
7. Cordless Drill and bits – “With a drill and different bits you can drill holes and drive screws in different materials, like wood, metal, drywall and plastic.” – RESA Broward Chapter President Elect, Orlando Reyes
8. Sharpies – “Sharpies in every color…they fix chips in lots of colorful vases and accessories.” – Kristy Craig Anderson from Dwell Home Staging.
10. Monkey Hooks – “My go to item for all things hanging, easy on the walls, easy for the ladies to use. Also comes in handy for hanging things in cupboards and closets and positioning floral!” – RESA Atlanta Chapter President, Kimberly Ormsby
Use a 6 inch level and chalk to hang art. Place the 6 inch level where you want the artwork to hang, mark the entire line with chalk. You can step back and take a look to ensure it’s ‘right’ before doing anything permanent. If the lines aren’t where you want, they are simple to wipe off without any trouble at all.
When you have the art positioned the way you want, then put a small nail at each end of the line. This serves two purposes! The art hangs level the FIRST time, and if someone slams a door, you have two small nails to ensure the art STAYS level. It literally takes seconds to hang art even if you’re alone.
The chalk also comes in handy if you buy a multi color pack from Crayola, as the chalk comes close to lots of paint colors, so you can use it to fill the nail holes when you’re de-staging. ”
Ellen Mann, CCSP
For the RESA Massachusetts’s April meeting they hosted guest speaker, Doreen Dove, a local, award wining image consultant, author and expert in the field of professional image. Doreen was trained by fashion expert Stacy London of TLC’s “What Not to Wear” fame and has helped thousands of women develop their own sense of style while simultaneously maximizing the investment they have made in their current wardrobes.
She has developed a ‘Go-To’ list of items that are essential for the professional woman’s wardrobe, makes house calls and will even shop for you!. We really enjoyed seeing her roll out her own portable closet as she brought great examples of “What to Wear”….Thanks to Doreen, we will remember, “Confidence is always in Style”!
Submitted by Barbara Nazzaro, President Elect of the RESA Massachusetts Chapter
As a home stager, decorator, or interior designer High Point Market is a must do, at least once a year! Not only is it a great place to make connections with that wholesaler you have had your eye on, but it’s a great place to leave feeling inspired and ready to take your business to a whole new level!
Shell Brodnax and Gina Vierra from RESA Headquarters took a trip out East to North Carolina to attend the, largest furnishings industry trade show in the world at High Point Market. They were able to meet with wholesale vendors, that we are hoping to bring to RESA and educate them on the staging industry and how to work with stagers.
Helpful tips from RESA HQ on attending High Point Market:
- Make appointments for your must see showrooms
- Take pictures (making sure to ask first) of items you may want to buy, and at the end of your day email them to yourself with the vendors name so you don’t forget where you took a photo of that one throw pillow you have to have!
- Leading up to market make notes of resources you see on social media, in home magazines ect. and be sure to plan to map them out before arriving to market.
- Wear comfortable shoes, your feet will thank you.
- Make sure to allow some wandering time to explore new vendors, this is the magic of market!
- If you are coming with your team, split up – this way you can cover more ground!
- Take breaks!
- Take advantage of the educational and professional development events that take place daily.
As a designer and home stager, I’m often asked to weigh in on the selection of paint colors. Sellers and realtors want to know whether a certain color is in style and which color palettes will make their home appeal to a larger number of buyers.
Selling a home is all about merchandising. You must create an environment that appeals to your ideal buyer, and that means staying in the neutral and lighter tones when choosing paint colors. That said, you don’t want to cover your home in “builder white.’’ This palette fails to deliver a warm, personal feel.
Read the full article here.
The 8 x 10 rug on the left is over $450.00. Creating the ‘look’ for less, the photo on the right (zoomed in so you can see what I did) is two 4.5 X 6 rugs butted up against each other. Each cost $39.95 to purchase.
They are actually softer than the one on the left, much more luxurious to walk on, and form the look of a large rug for much less. You don’t have to spend an arm and a leg on decor to get a luxe look. People will notice the overall impression of the room, not really the small details. I have had to point out the seam to many people when sharing this trick.
Have you found that most non profits will not take used sheets or decorative bedding? Instead of just throwing out your old Staging Bedding (or even bedding at home!) you can donate it to your local Animal Shelter along with any old towels or small throw rugs! This idea comes from RESA Member Todd McAllister of On Stage Home Staging.
Not only would you be helping your local animal shelter but you can also get a tax reduction, so be sure to ask for a receipt!
Find your Local Pet Shelter here.