– Nicole Schenk, Ontario
This is a question that I am sure a dozen veteran stagers, would give you a dozen different answers to. It all depends on how established your business is and how full your schedule is. When you are starting out, you may need to give a lot of grace. If it is a realtor who pays for the consultations and sends you a ton of business, again, you are going to understand that it does occasionally happen.On the other hand, if it is a repeat offender, definitely charge them. Also, if you are so busy that you are tightly scheduled and taking on that appointment meant giving up another one, then yes. Generally, we reschedule at no charge, but if we actually go to the appointment and they don’t show, we do. Keep the big picture in mind. Is it going to help set healthy boundaries, or is it going to put a bad taste in the mouth of a potential client? Honestly as your business grows, some days you will be so busy with vacant staging, that you are going to be thrilled when an occupied consultation cancels.
Recently Todd McAllister and Michelle Minch taught an intimate workshop on how to shop the Furniture Markets at the Las Vegas Market. The class was a great success and home stagers are already asking for them to do more workshops! We are delighted to bring you a home staging tip from Todd McAllister himself!
I have watched the RESA chapter orientation webinar already, and I want to start a new chapter close to where I reside, but I am wondering about the work involved?
– Lori Tinella
Great question and thank you for asking. We’ve streamlined the process of starting a chapter into three simple steps.
The first step is watching the recorded webinar and agreeing to facilitate a local chapter kickoff meeting. We provide you with all the tools you need to make the gathering a success. We will send you a Chapter Kickoff Kit to review, you choose a date and location and we promote the meeting for you. The purpose of this networking event is to gauge interest and share the benefits of collaborating as a chapter to improve the staging industry locally by focusing on professional development.
The second step is to form a board. After the kickoff meeting, we encourage members and attendees to get involved, get into leadership and apply for a board position. Candidates are reviewed and if necessary members vote. Three positions are required to form a board per the bylaws; President, President Elect and Secretary. The other board positions available are VP of Membership and Treasurer, though these are not required positions, they are certainly good to have!
Todd McAllister shared photos from the Las Vegas Market with furniture, accessories, and wall art in all hues of blue. Blue can open up a room to make it feel more inviting and has the power to transform the smallest of spaces, so no wonder its #Trending.
On top of hues of blue Todd noted that velvet seems to be the next fabric texture that is trending due to it’s versatility, which allows it to look at home on modern, vintage-inspired, and even mid-century designs.
Photos from Todd’s trip to the Summer Market:
Todd Also noticed a lot of Emerald and Kelly Greens while at market, so we had to share a little green inspiration too!
– Carol Ann Wolf
Do you want the opportunity to share your expertise with thousands of RESA members and followers alike and also get recognized as a RESA expert in your area of expertise? Apply today to be considered a RESA Expert and contribute to answering industry related questions to be featured on RESA’s Home Staging Newswire blog, and Social Media Sites.
WHAT’S IN IT FOR YOU?
Be the expert. Solidify yourself as an expert in your niche by sharing your unique methods, techniques and philosophies.
Build your business and your following. Expand your reach by publishing to our monthly audience of more than 20,000 unique visitors. Each article you submit will link back to your social media outlets and include one link to your website.
Help others and build your brand. Home stagers and real estate agents visit our blog and social media sites each month because they know they can rely on us for high quality, and relevant industry related information provided by industry experts like yourself.
Build your portfolio. You are free to link to your article in your professional portfolio or use as general bragging material.
Want to jump on board?
Email our Chief Buzz Creator a sample of your writing – Felicia@RESA-HQ.org letting her know what you would like to be an expert in – and ask to be placed on the monthly expert contributor email list. We email out topics on the 1st of every month and content will be assigned on a first come, first serve basis.
SOME EXPERT TOPICS:
- Social Media
- Branding Strategies
- Real life conflicts common to home stagers and how to resolve them
- Organizing the Administrative Side of Your Business
- Photo Styling: How to Take Better Photos of Your Staging Projects
- Day-To-Day Staging Tips and Tricks
- Marketing Strategies, Tactics, and Campaigns to help grow your business
- Working with a staff of home stagers
- Pricing strategies for your market: How to ensure your business remains profitable and competitive at the same time
This home was built in the 70’s and although the homeowners had done some updating when they bought it, there’s still some to be done.
I did what I could with the areas that didn’t show quite as much of a “time stamp”. One of the rooms I staged was the office. I found blueprints the owners had professionally drawn up when they were looking at doing some remodeling. I laid the blueprints across the glass desk for staging.
I said to my assistant, “now if someone wants to know how they can remodel . . . the blueprints are right there”.
The home was listed with photos and the first showing was the same day at 6:00pm. The Realtor called to say that the buyers were looking around and talking about how to remodel to make a larger master suite. As they walked into the office they noticed the blueprints, and said, “oh . . . well here it is”.
The Realtor said to me, “YOU are a genius”!
Literally, staging with the blueprints helped show the buyers what “could be”.
The home received the first offer in less than 24 hours, eventually had multiple offers, all over list price and is now in contract with the first buyers who noticed the blueprints.
Story submitted by Lori Murphy, RESA Pro
President, RESA Columbus Chapter
Written by Christine Rae, CSP
1) I can’t afford to stage!
A: In today’s market, you can’t afford not to stage! Every seller we talk to wants to get the most for the property when selling, not capitalizing on the opportunity to maximize your equity return is shortsighted. Buyers today want move-in ready and are willing to pay for it. They don’t want a list of deferred maintenance items without compromising what they are willing to pay.
Before you say no to staging consider the cost of NOT staging. Additional mortgage payments, utilities, property taxes, and household expenses while your house sits waiting for a buyer who can’t see past your life. According to research by the National Association of Realtors® the longer a property sits, the lower the sale price will be. If you don’t have the money you need to get the house ready for sale, turn to another source. Perhaps borrow it from a friend, family member, or neighbor. Secure a home equity loan, use a credit card, have a garage sale, or sell something on eBay. PayPal offers a wonderful Bill Me Later service, which offers zero interest over six months. The world is full of money—you just have to find some. It is in your best interest to do so, and you can repay your debt when your house sells for more money.
2) Staging is JUST decluttering and cleaning. I can do that myself.
A: This is one of the biggest myths about staging. Pre-packing personal belongings and cleaning are only part of the recipe for successful selling. Fully preparing property for sale involves commitment to three vital steps. The first step identifies areas throughout the property which may adversely affect offers and produces suggestions to maximize equity. Step two is the fulfillment of those recommendations, and step three is the truly amazing component we call showcasing. This step ensures fabulous photos, impactful open houses, and memorable first impressions. Many people think of this as decorating, but it isn’t. There is nothing personal about showcasing; it involves research of the targeted buyer demographic and a scientific approach to furniture placement and accessory arrangement, using a subtle color strategy. You might think it isn’t necessary, or you can do it alone; the question to ask is why would you potentially risk thousands of dollars in equity by not working with a professional?
3) I get compliments all the time about how great my house looks! Why do I need to stage?
A: Again, this is the myth that staging is about decorating; decorating is a personal expression of how we live. The buyer of property isn’t interested in that—they want to envision how they will live. Decorating for living and staging for selling are two very different disciplines, and anyone who tells you differently is misinformed. Selling your houses is not about you, your tastes, or your decorating style; it is all about what the buyer wants and what we want the buyer to see in your property. We are selling what they inherit when your things move out.
4) My agent said I don’t need to stage my house; it will sell itself.
A: I am sure your agent believes that, and that she/he is giving you good advice because it is what you want to hear. The question to ask yourself is: at what price will it sell and when? Staging is a proven and sound marketing method to sell property around the world. Staging works. Sometimes we can’t see opportunity because our perception filter is through what has been before. Staging has radically changed the way real estate is sold. Not doing it puts the sale in jeopardy one way or the other—no matter what the economy is doing! A common cry from agents during hot markets is, “We don’t have any inventory, and the house will sell regardless of condition.” This is true, and if you don’t mind gambling with your equity then go ahead and sell without staging; however, if you are a savvy seller/investor and want to realize the most equity from the sale of your property, stage it before contacting an agent. More than 40% of stagers’ work comes directly from property owners. Those listings get referred to agents working with stagers. When the market is slower or softer, properties need staging to generate interested buyers. You may not stage your listing, but someone else who is selling at the same time and competing for the same buyer will, and they will be selected by the buyer as the property to purchase. Even in a hot market, not staging means leaving money on the table!