Recently Todd McAllister and Michelle Minch taught an intimate workshop on how to shop the Furniture Markets at the Las Vegas Market. The class was a great success and home stagers are already asking for them to do more workshops! We are delighted to bring you a home staging tip from Todd McAllister himself!
Courtney Schomburg, co-owner of INhance IT! and RESA PRO, is recognized as the only Master Certified Staging Professional in the state of Missouri through the Certified Staging Professional (CSP) education organization. Over the past 9 years INhance IT! has received home merchandising awards from the Home Builders Association of Greater St. Louis and has been featured in publications such as St. Louis Homes and Lifestyles, Ladue News, and the St. Louis Post Dispatch. We asked Courtney to take a moment out of her day to tell us a little more about herself!
Learn More About Courtney:
I am a: perfectionist… also, a coworker with my talented husband, a partner with my selfless Mom and a staging instructor to my creative daughter. I am a MCSP, an Expert Psychological Stager, a color specialist, and a Buyer Trends specialist. One of my favorite accomplishments is that of a CSP Staging Mentor. I really enjoy giving back to the industry. I was instrumental in implementing the St. Louis Chapter of RESA and currently serve as President-elect.
INhance IT! Home Staging is: a family affair! My mom, Liz, and I started the company over 10 years ago. We brought my husband, Jon, on board a few years ago to run the office and do all the stuff we don’t like to do. And our daughter, Olive, loves to spend time at the office staging and setting up “houses” for her princess “friends”. We also have an amazing team of stagers that are like family to us.
We pride ourselves on staying on top of the trends and putting together cohesive design plans for every property It is very important to us that every one of our stagings is something we are proud to put the INhance IT! name on.
I love staging because: it helps buyers envision themselves living in home. Our staging has helped sell over One-Billion dollars of residential real estate in the St. Louis area. And, best of all, I get to play house everyday…how cool is that!
My style is: cleaned lined rustic glam with a twist.
Good staging should: make a buyer say “WOW, this is my dream home and I want to live here”
Right now, I’m obsessed with: using blue as an accent color, big monstera leaves, white everything, bold vases, mixing metals and materials, oversized and accessorized trays, and pillows, pillows and more pillows.
Staging is: one of the most important things a homeowner can do before putting a property on the market.
It’s my goal to: achieve one staging designation a year!
When Liz and I started the business, we had no idea that staging was such a huge deal. We had no formal training, we just took the leap and the rest is history.
It wasn’t until I stumbled across RESA that I realized just how unbelievable this industry really is. I want to learn everything there is to know about staging so that I can continue to improve myself and our company.
My motto is: Just get it done!
I love what I do because: the staging industry is constantly growing and changing. I feel like there is so much to learn and I love there are so many opportunities for growth. I get to start every day with a blank (vacant) canvas and bring my vision to life! Then, I get to have amazing photos taken so that once the house sells (quickly and for more money) I have beautiful images to cherish…and make fun of in ten years😉
– Carol Ann Wolf
It’s Feature Friday at RESA HQ and this week we are featuring the work of Katie King of HOMEmade Designs who has only been in business for a year and a half, but is producing amazing quality work! We cannot wait to see what her future holds for her!
Learn more abut Katie:
I am a: Home stager and re-designer, my business name is HOMEmade DESIGNS
I love staging because: I love creating inviting spaces that make people instantly feel at home and help them to fall in love with each property we do.
My style is: Varied, however I am most known for the modern farmhouse look.
Good staging should: Allow the homes best features to shine through, while creating a picture perfect space for everyone to easily envision themselves living in.
Right now I’m obsessed with: all of hobby lobby’s new farmhouse decor. There is a wonderful mix of soft neutrals, rustic wood and metals.
Staging is: Absolutely necessary. Even in the hottest market where houses sell in a day, if the home has not been staged or had a consult done to best showcase the home, the seller loses the possibility of a much higher asking/sales price. All homes are more desirable with staging.
It’s my goal to: Help each client present their home at its best through home staging consults and home staging. I strive to give the best service I know how and be personable to each any every one. Building relationships and creating successful outcomes.
My motto is: “Because happiness begins at home”
I love what I do because: I am passionate about my work and love designing. I work with one of my best friends and create masterpieces with each job. It is rewarding, fulfilling, and so much fun!
RESA embraces the new interactive online publication AspiredHOME, who through videos, blog links, and showcasing staging work, shares a common goal of raising the industry awareness to new heights by public education and inspiration. With a dedicated section for RESA to share industry news and updates, announce upcoming events and share other trade association tools and publications, the trade association is capitalizing on an opportunity to be a voice for the industry forecasting they will reach thousands of homeowners, agents and design professionals who subscribe to this free magazine.
“As we embark on this new venture, I am extremely pleased by the team of professionals who have agreed to support and utilize the magazine.” Shares Angela Brooks-Osborne, AspiredHOME Publisher. “It makes sense to partner with the trade association for home stagers. I have always been a huge advocate of RESA, believing in their dedicated focus on industry growth and excellence for all professionals who embrace and support the industry.”
“I believe this magazine is just one more arsenal for RESA to reach more people, with a very clear message that our industry strives for excellence. We already have some great tools, such as the staging news wire, continuing education programs, our annual stat reports, RESCON and more. “ says Shell Brodnax,CEO of RESA.
AspiredHOME Magazine is an international online magazine with a large team of staging and decorating technical editors from around the world. Dedicated to being a voice of both the staging and decorating world, the goal is to produce two magazines in 2017 and expand to a quarterly magazine in 2018. Subscription is free. And the magazine will host an online directory of home stagers, decorators, real estate photographers, agents and trades businesses with a link to their websites, for as low as $27 an issue.
Get to Know Kristy Better!
I am: The Executive Director of Dwell Home Staging in Tampa Bay, FL.
Dwell Home Staging is: A nationally award-winning staging company specializing in fresh, on-trend design. Our mission is to create wealth and happiness for our clients.
I love staging because: We pave the way for new journeys for buyers and sellers. To show a prospective buyer the life story they can create in a new space, and to help sellers mitigate price drops and double mortgages so they can start a new home endeavor with ease is an honor and something our team takes very seriously.
My style is: Welcoming, Rustic, Bohemian & Contemporary
Good staging should: Sell the home, not the decor
Right now I’m obsessed with: Black and white Spanish tile kitchens with raw wood cabinetry and Persian rugs
Staging is: Exciting, creative, crazy, a growing industry, fun…. and freaking exhausting!
It’s my goal to: Continue to grow our amazing Dwell Team, empowering each to be leaders and take ownership of their passion and purpose.
My motto is: “Take your work seriously, but not yourself seriously.”
Do you want the opportunity to share your expertise with thousands of RESA members and followers alike and also get recognized as a RESA expert in your area of expertise? Apply today to be considered a RESA Expert and contribute to answering industry related questions to be featured on RESA’s Home Staging Newswire blog, and Social Media Sites.
WHAT’S IN IT FOR YOU?
Be the expert. Solidify yourself as an expert in your niche by sharing your unique methods, techniques and philosophies.
Build your business and your following. Expand your reach by publishing to our monthly audience of more than 20,000 unique visitors. Each article you submit will link back to your social media outlets and include one link to your website.
Help others and build your brand. Home stagers and real estate agents visit our blog and social media sites each month because they know they can rely on us for high quality, and relevant industry related information provided by industry experts like yourself.
Build your portfolio. You are free to link to your article in your professional portfolio or use as general bragging material.
Want to jump on board?
Email our Chief Buzz Creator a sample of your writing – Felicia@RESA-HQ.org letting her know what you would like to be an expert in – and ask to be placed on the monthly expert contributor email list. We email out topics on the 1st of every month and content will be assigned on a first come, first serve basis.
SOME EXPERT TOPICS:
- Social Media
- Branding Strategies
- Real life conflicts common to home stagers and how to resolve them
- Organizing the Administrative Side of Your Business
- Photo Styling: How to Take Better Photos of Your Staging Projects
- Day-To-Day Staging Tips and Tricks
- Marketing Strategies, Tactics, and Campaigns to help grow your business
- Working with a staff of home stagers
- Pricing strategies for your market: How to ensure your business remains profitable and competitive at the same time
Natalie Lorenz of Decorus Home Staging is a shining star, every project she puts her hands on turns out gorgeous! We wanted to get to know Natalie a little bit better…. Check out what she has to say about her business, what she is obsessed with right now and her goals below.
I am a: Wife to my amazing husband and my biggest cheerleader, Shane, Mom to two beautiful young girls, 2 golden retrievers and the most awesome cat ever! I am a business owner who wants nothing more than to be successful. I am strong, driven, creative and to my family…I AM WONDER WOMAN!
Decorus Home Staging is: A young boutique real estate home staging business in Snohomish, WA. We specialize in vacant home stagings for the Puget Sound.
I love staging because: Of the impact my ideas can do to help transform a space. Staging is like painting a picture for the potential buyers. I love it when I have a great blank canvas to start with and make a space come to life and show its potential.
My style is: My personal style is casual, simple, and elegant. When it comes to staging, I definitely like to use a style that I am comfortable with, but I am also not afraid of stepping outside my comfort zone. More often than not, I surprise myself with how much I love the end product, even when I start off not being comfortable with the style.
Good staging should: 1. Create catalog worthy photographs and 2. Make the buyer fall in love with the home the minute they walk in the door!
Right now I’m obsessed with: Green velvet sofas! They ooze understated sophistication! I am waiting for the right time to buy and use one!!
Staging is: Hard work, fun, challenging, inspiring, satisfying and a perfect creative outlet.
It’s my goal to: Build a hugely successful company that I can leave to my girls if they wish to receive it. My six year old has already expressed interest in helping me on my next staging!……… (When she is 10…in her own words!) I am hoping the enthusiasm stays alive for many years to come!
My motto is: If in doubt, then no!
I love what I do because: I feel like I have traveled a wonderful journey over the last 12 years after moving to the United States. Each step of the way has brought me to where I am today….. doing what I am meant to be doing!! I feel beyond blessed that I get to show my girls that if you put in hard work and use your unique talents, you can create beautiful things and if you so choose, have a successful, profitable
Learn More about Marnie Yancy of Design & Details by Marnie
I am a: Energetic individual.
Design & Details by Marnie is: an AWESOME home staging company.
I love staging because: it gives me the opportunity to fill a home with beautiful furnishings.
My style is: determined by the personality of the space.
Good staging should: embrace you as you enter the room.
Right now I’m obsessed with: tones of gold and silver.
Staging is: when a room says hello.
It’s my goal to: fill open spaces with stylish possibilities.
My motto is: every room should have a visual voice.
I love what I do because: it brings out the beauty of EVERY home!
Learn more about Design & Details By Marine here.