Need a desk for an upcoming staging job? Visit Coast To Coast Imports online for products that provide success!
RESA® is dedicated to advancing professionalism in the home staging industry, which is why we are so excited about our members only Professional Development Series! We will be co-hosting webinars, teleconferences and podcasts with leaders in the industry on topics to help you take your business to the next level!
Recently Todd McAllister and Michelle Minch taught an intimate workshop on how to shop the Furniture Markets at the Las Vegas Market. The class was a great success and home stagers are already asking for them to do more workshops! We are delighted to bring you a home staging tip from Todd McAllister himself!
Courtney Schomburg, co-owner of INhance IT! and RESA PRO, is recognized as the only Master Certified Staging Professional in the state of Missouri through the Certified Staging Professional (CSP) education organization. Over the past 9 years INhance IT! has received home merchandising awards from the Home Builders Association of Greater St. Louis and has been featured in publications such as St. Louis Homes and Lifestyles, Ladue News, and the St. Louis Post Dispatch. We asked Courtney to take a moment out of her day to tell us a little more about herself!
Learn More About Courtney:
I am a: perfectionist… also, a coworker with my talented husband, a partner with my selfless Mom and a staging instructor to my creative daughter. I am a MCSP, an Expert Psychological Stager, a color specialist, and a Buyer Trends specialist. One of my favorite accomplishments is that of a CSP Staging Mentor. I really enjoy giving back to the industry. I was instrumental in implementing the St. Louis Chapter of RESA and currently serve as President-elect.
INhance IT! Home Staging is: a family affair! My mom, Liz, and I started the company over 10 years ago. We brought my husband, Jon, on board a few years ago to run the office and do all the stuff we don’t like to do. And our daughter, Olive, loves to spend time at the office staging and setting up “houses” for her princess “friends”. We also have an amazing team of stagers that are like family to us.
We pride ourselves on staying on top of the trends and putting together cohesive design plans for every property It is very important to us that every one of our stagings is something we are proud to put the INhance IT! name on.
I love staging because: it helps buyers envision themselves living in home. Our staging has helped sell over One-Billion dollars of residential real estate in the St. Louis area. And, best of all, I get to play house everyday…how cool is that!
My style is: cleaned lined rustic glam with a twist.
Good staging should: make a buyer say “WOW, this is my dream home and I want to live here”
Right now, I’m obsessed with: using blue as an accent color, big monstera leaves, white everything, bold vases, mixing metals and materials, oversized and accessorized trays, and pillows, pillows and more pillows.
Staging is: one of the most important things a homeowner can do before putting a property on the market.
It’s my goal to: achieve one staging designation a year!
When Liz and I started the business, we had no idea that staging was such a huge deal. We had no formal training, we just took the leap and the rest is history.
It wasn’t until I stumbled across RESA that I realized just how unbelievable this industry really is. I want to learn everything there is to know about staging so that I can continue to improve myself and our company.
My motto is: Just get it done!
I love what I do because: the staging industry is constantly growing and changing. I feel like there is so much to learn and I love there are so many opportunities for growth. I get to start every day with a blank (vacant) canvas and bring my vision to life! Then, I get to have amazing photos taken so that once the house sells (quickly and for more money) I have beautiful images to cherish…and make fun of in ten years😉
– Carol Ann Wolf
It’s Feature Friday at RESA HQ and this week we are featuring the work of Katie King of HOMEmade Designs who has only been in business for a year and a half, but is producing amazing quality work! We cannot wait to see what her future holds for her!
Learn more abut Katie:
I am a: Home stager and re-designer, my business name is HOMEmade DESIGNS
I love staging because: I love creating inviting spaces that make people instantly feel at home and help them to fall in love with each property we do.
My style is: Varied, however I am most known for the modern farmhouse look.
Good staging should: Allow the homes best features to shine through, while creating a picture perfect space for everyone to easily envision themselves living in.
Right now I’m obsessed with: all of hobby lobby’s new farmhouse decor. There is a wonderful mix of soft neutrals, rustic wood and metals.
Staging is: Absolutely necessary. Even in the hottest market where houses sell in a day, if the home has not been staged or had a consult done to best showcase the home, the seller loses the possibility of a much higher asking/sales price. All homes are more desirable with staging.
It’s my goal to: Help each client present their home at its best through home staging consults and home staging. I strive to give the best service I know how and be personable to each any every one. Building relationships and creating successful outcomes.
My motto is: “Because happiness begins at home”
I love what I do because: I am passionate about my work and love designing. I work with one of my best friends and create masterpieces with each job. It is rewarding, fulfilling, and so much fun!
RESA embraces the new interactive online publication AspiredHOME, who through videos, blog links, and showcasing staging work, shares a common goal of raising the industry awareness to new heights by public education and inspiration. With a dedicated section for RESA to share industry news and updates, announce upcoming events and share other trade association tools and publications, the trade association is capitalizing on an opportunity to be a voice for the industry forecasting they will reach thousands of homeowners, agents and design professionals who subscribe to this free magazine.
“As we embark on this new venture, I am extremely pleased by the team of professionals who have agreed to support and utilize the magazine.” Shares Angela Brooks-Osborne, AspiredHOME Publisher. “It makes sense to partner with the trade association for home stagers. I have always been a huge advocate of RESA, believing in their dedicated focus on industry growth and excellence for all professionals who embrace and support the industry.”
“I believe this magazine is just one more arsenal for RESA to reach more people, with a very clear message that our industry strives for excellence. We already have some great tools, such as the staging news wire, continuing education programs, our annual stat reports, RESCON and more. “ says Shell Brodnax,CEO of RESA.
AspiredHOME Magazine is an international online magazine with a large team of staging and decorating technical editors from around the world. Dedicated to being a voice of both the staging and decorating world, the goal is to produce two magazines in 2017 and expand to a quarterly magazine in 2018. Subscription is free. And the magazine will host an online directory of home stagers, decorators, real estate photographers, agents and trades businesses with a link to their websites, for as low as $27 an issue.
Get to Know Kristy Better!
I am: The Executive Director of Dwell Home Staging in Tampa Bay, FL.
Dwell Home Staging is: A nationally award-winning staging company specializing in fresh, on-trend design. Our mission is to create wealth and happiness for our clients.
I love staging because: We pave the way for new journeys for buyers and sellers. To show a prospective buyer the life story they can create in a new space, and to help sellers mitigate price drops and double mortgages so they can start a new home endeavor with ease is an honor and something our team takes very seriously.
My style is: Welcoming, Rustic, Bohemian & Contemporary
Good staging should: Sell the home, not the decor
Right now I’m obsessed with: Black and white Spanish tile kitchens with raw wood cabinetry and Persian rugs
Staging is: Exciting, creative, crazy, a growing industry, fun…. and freaking exhausting!
It’s my goal to: Continue to grow our amazing Dwell Team, empowering each to be leaders and take ownership of their passion and purpose.
My motto is: “Take your work seriously, but not yourself seriously.”