Do you want your industry to be taken seriously? Perfect! So does the Real Estate Staging Association® (RESA®), the trade association for professional home stagers.
Every industry starts someplace. Let’s compare the staging industry to the real estate industry. At one point, there were no licensed real estate agents. The NATIONAL ASSOCIATION OF REALTORS® was founded as the National Association of Real Estate Exchanges on May 12, 1908 at the YMCA Auditorium in Chicago, IL. With 120 founding members, 19 Boards, and one State Association, the National Association of Real Estate Exchanges’ objective was “to unite the real estate men of America for the purpose of effectively exerting a combined influence upon matters affecting real estate interests.” (more…)
North America- December 2, 2011 The Real Estate Staging Association® (RESA®) is pleased to announce the 2012 Home Staging Industry Award™ Finalists. The winners will be announced and presented with their prestigious awards at the annual convention February 1, 2012, in Las Vegas Nevada.
The RESA® Home Staging Industry Awards™ Finalists are:
RESA® Product of the Year™-
Market Ready Real Estate Online Consultations™
Energized Seller™
Stagers Open House-The Stagers MLS™
RESA® Innovator of the Year™-
Christine Rae
Tammie O’Brien
Dan Eason
RESA® Staging REALTOR® of the Year™-
Angela Batchelor
Jenny Stevenson
Matt Poole
RESA® Rookie Stager of the Year™ United States-
Natalya Price
Greg Henry
RESA® Rookie Stager of the Year™ Canada-
Kristy Mattiazzo
Jillian Summers
Alana Tozer
RESA® Professional Stager of the Year™ Region 1 Northeast-
Tori Toth
Mandy Laderer
Nairn Friemann
RESA® Professional Stager of the Year™ Region 2 Midwest-
Linda Barnet
David Cieslak
Margaret Gehr
RESA® Professional Stager of the Year™ Region 3 Southern-
Paige Earles
Karen Dembsky
RESA® Professional Stager of the Year™ Region 4 West-
Maureen Bray
Kerry Roth
Christine Cooper
RESA® Professional Stager of the Year™ Region 5 Canada-
Joanne Abrahams
Kelly Peletier
Monica Stanciu
RESA® Home Staging Company of the Year™ Canada-
Capital Home Staging
Rooms in Bloom Home Staging & Design, Inc.
RESA® Home Staging Company of the Year™ United States-
Sonoran Accents
Pineapple Interiors
Just Perfect!
RESA® Spouse of the Year™ United States-
Gary Barnett
John Marro
Howard Morgan
RESA® Best Occupied Staging™ Canada-
Kelly Peletier
Nancy Hoag
Alana Merritt
RESA® Best Occupied Staging™ United States
Andrijana Gradiscaj Furniss
Valerie Sagheddu
Kathy Burke
“We would like to thank everyone for their participation in the awards process, without the support of our membership we would not be able to recognize so may well deserving people in our industry.” Shell Brodnax, President/CEO Real Estate Staging Association.
About The Real Estate Staging Association®
The Real Estate Staging Association® (RESA®) is the trade association for professional real estate stagers and redesigners For more information on the real estate staging and the convention visit www.RESAConvention.com For more information about real estate staging, or to find a professional stager or redesigner call 800-201-8687 and speak with Shell Brodnax, or visit the RESA® Web site at www.RealEstateStagingAssociation.com ####
RESA Members: Do you have your business set up on facebook? Are you effectively marketing your staging business in this powerful online network? It is okay to use facebook for both pleasure and business!
Have you have been confused, procrastinating or just haven’t had the time to learn about facebook for business? – Now is your chance! Join Angela Brooks as she walks you step-by-step through the basics of facebook. She will also share a few marketing strategies for those actively using facebook now… (more…)
The Home Staging CalculatorTM iPhone App is one of the most useful tools to hit the real estate industry since the MLS.
Real estate professionals have traditionally had a difficult time explaining home staging to their clients and getting them to see the value in home staging. The Home Staging CalculatorTM will calculate how much money your clients are likely to spend or save if they decide to stage or not to stage based on the statistics released by the Real Estate Staging Association® (RESA®). This app is 100% customizable to cover all situations
The app also includes the complete Consumer’s Guide to Real Estate StagingTM. The guide covers statistics, explains home staging, why it works and what types of questions to ask when hiring a professional stager.
If you don’t work with a home stager, no worries, the app also links to the RESA’s home staging directory.
The Real Estate Staging AssociationTM (RESA) announced the 2011 Home Staging Industry and Leadership Award Winners during the International Home Staging Convention January 24th, in Las Vegas Nevada.
RESA recognized Staging Professionals in chapter, state and regional leadership positions. Professional home stagers in 5 regions throughout North America received awards in both Rookie Stager of the Year and Professional Stager of the Year categories. RESA also recognized a staging REALTOR of the year, innovator of the year, product of the year and spouse of the year.
Local Chapter President of the Year is Karen Otto with Home Star Staging in Plano, Texas.
RESA 2011 State President of the Year is Bernadette Flaim with Attention 2 Detail, Leonia, New Jersey.
Regional Vice President of the Year is Charlene Storozuk with Dezigner Digz, Burlington Ontario, Canada
Product of the Year- Darby Inventory Management for Home Stagers
Innovator of the Year- (A Tie) Ashley Whittenberger, The Interiority Complex and Patti Morrow the Interior Design Protection Council.
Staging REALTOR® of the Year- Doug Folsetter Remax Escarpment Realty, Inc Hamilton, Ontario, Canada
RESA Spouse of the Year- Chris Norton
Rookie Stager of the Year Region 1 Northeast-Birgit Anich, Redesign Your Space Norwalk, CT
Rookie Stager of the Year Region 3 Southern-Cyndee Long, Seaside Home Stager Pawleys Island, SC
Rookie Stager of the Year Region 4 West-Linda Turner, House to Home Staging & Interior Design, Calabasas, CA
Rookie Stager of the Year Region 5 Canada-(A Tie) Christine Bird, New View Home Staging, Waterloo, Ontario Canada
Rookie Stager of the Year Region 5 Canada-Sally Weatherley, Exit Stage Right, Vancouver, British Columbia Canada
Professional Stager of the Year Region 1 Northeast-Claudia Jacobs, Designs LLC Goshen, NY
Professional Stager of the Year Region 2 Midwest-Teresa Meyer, Stage A Star Staging & Consulting Services, Cincinnati, OH
Professional Stager of the Year Region 3 Southern-Kathy Nielsen, Georgia Interior Solutions, LLC, Atlanta, GA
Professional Stager of the Year Region 4 West-Annie Pinsker-Brown, Stage to Sell, Culver City, CA
Professional Stager of the Year Region 5 Canada-Heather Cook, Rooms in Bloom Home Staging & Design, Kitchener, Ontario Canada
The overall RESA 2011 Rookie Stager of the Year-is Birgit Anich, Redesign Your Space, Norwalk, CT.
The overall RESA 2011 Professional Stager of the Year-is Annie Pinsker-Brown, Stage to Sell, Culver City, CA.
Award Winners Photos
Convention Photos
About The Real Estate Staging Association
The Real Estate Staging Association (RESA) is the trade association for Professional Real Estate Stagers. For more information on the nominees and the convention please visit www.RESAConvention.com For more information about Real Estate Staging, the RESA Endorsement Program, or to find a professional stager call 800-201-8687 and speak with Shell Brodnax, or visit the RESA Web site at www.RealEstateStagingAssociation.com
A Lunch and Learn is a presentation that positions you, the home stager, as the resident expert in home staging. This 2 hour presentation provides you with the ability to share with real estate agents the benefits of home staging and enables you to teach the agents on how best to communicate the value of home staging to sellers as well as how to overcome objections. Available to members and non-members. You will be required to enter your own staging photo examples. You must have Power Point.
Income Generator:
The RESA Lunch and Learn is designed to help you market home staging in your local area. The goal is to get new clients and educate agents on your local level through your Lunch and Learns. You may also charge a small fee to attend the workshop. Fees typically increase attendance, as people tend not to cancel if they have paid. Serve a quick lunch of your choice and conduct an amazing workshop.
For those interested in turning this Lunch and Learn presentation into a class where agents can earn continuing education credits, you may apply to become a RESA approved instructor. Credits and requirements vary by state.
NOTE: You do NOT have to be RESA Approved Instructor to offer this workshop and buy the Lunch & Learn. You ONLY have to be a RESA approved instructor to give agents Continuing Education credits if they attend your Lunch & Learn.
If you are already an approved instructor in your state you MAY NOT offer continuing education credits for this Lunch and Learn unless you are approved by RESA.
Stagers you asked for it and RESA delivers again! Over the last several years we have had home stagers asking RESA to produce a tool that will help agents and stagers explain home staging to sellers.
Everyone is well aware of our printed version of the Consumer’s Guide to Real Estate Staging. We have used those same helpful concepts and translated it into a fun, fresh, HGTV type of vibe in DVD format.
The DVD is a great way for stagers and agents to communicate the benefits of staging to homeowners in an effective manner. By having the trade association for your industry communicate the benefits of home staging simply reiterates what stagers and agents tell sellers and adds credibility to what you are already saying.
We cover, what staging is, the benefits, statistics and how to find and hire a professional home stager. I am so excited about this project and I wanted to give you a glimpse of the hard work several people put into this project.
Home stagers, you asked for it, we listened and we delivered! RESA is partnering with several training providers and top stagers in North America to deliver the first ever continuing education program for all stagers. (more…)
We are super excited to announce the planning for RESA’s conference is underway. If you had the good fortune of attending this years conference in January, you will recall what an amazing time we had. Next year in 2011, our goal is to put on an equally amazing conference.
If you did not attend the conference, visit our conference site to get a glimpse of what it was like. We have photos, slide shows and video that captured the essence of this truly ground breaking event.
Below is information for potential speakers, sponsors and early bird registration. You may visit the conference website directly as well www.RESAConvention.com
Call for Speakers:
Based on the feedback from this years conference, we are looking for speakers on the following subjects:
How to create multiple income streams in order to enhance your staging business
How to effectively communicate the value of staging to agents and homeowners
Creative marketing strategies which may include media attention, newsletters, office presentations
Stage your way to profitability – buying inventory, accessories & staging with purpose to increase your profits
Inventory management
How to effectively use accessories, art and color
Growing your business by bringing on other stagers
How to close more sales and raise your profits
Pricing and contracts-We are looking for 3 successful stagers that are willing to share their pricing and contract information. This will be a sharing/interactive exercise with the entire group
Submit your own topic, if different from the above
The RESA International Conference is the only one of its kind focused on providing professional stagers with personal and professional development opportunities to take their businesses to the next level of success. The conference will bring together businesses of all sizes from throughout the United States and Canada for education, networking and to strengthen this evolving industry.
We are searching for VIPs (Valuable Industry Partners) that are serious about building lasting relationships with professional stagers. By taking advantage of sponsorship, exhibiting, and advertising opportunities, you will be among an exclusive group of organizations who partner with RESA to further its mission, while at the same time building YOUR brand with this loyal sector of the real estate staging indsutry.
RESA members look to our sponsors for not only the best solutions to the challenges they face in growing their businesses, but for partnerships with companies who are true champions for their success.
*2010 Sponsors will receive premier conference floor placement at the $1,500.00 level, if they sign up and pay fees by July 1, 2010
Reserve Your Ticket In Advance
If you are interested in attending, you will want to secure your ticket as soon as possible. Last year, the majority of people bought their conference ticket before we listed our speakers. This event did sell out. We expect to sell out this year as well.
Great news on the hotel!!! Hotel rates are $89.00 a night and includes:
Unlimited Internet access in the guest rooms
Unlimited local and toll-free phone calls in the guest rooms
Fitness Facility (in our newly renovated spa) admission for two guests per reservation per day
Christian Audigier The Nightclub admission for two guests per stay
Notary/copy/fax services (up to 10 pages) and airline boarding pass printing at the TI Business Center
Daily newspaper available through the TI Business Center
Nightly VIP Viewing of the Sirens at TI (appearing 4 times nightly)
RESA is happy to announce its industry partnership with Private Sale Partners.
Private Sale Partners offers a broad portfolio of resources designed to support home sellers (and buyers), including, with its Four Part Home Selling Series, home prep information, marketing knowledge, selling skills, and the keys to a successful closing. In addition, Private Sale Partners offers access to legal services, buyer financing and insurance, home warranty insurance, and professional home stagers. (more…)
Do you want your industry to be taken seriously? Perfect! So does the Real Estate Staging Association® (RESA®), the trade association for professional home stagers.
