With 15 years of experience in the design industry, Joni understands the importance of staging and design in residential, retail, and commercial applications. She loves to bake, eat, is a proud momma and secretly loves doing laundry!
Learn more about Joni Laycook
I am: Joni Laycook from Annapolis, Maryland. I’m an aries, beach lover, mother of 2, and I love thai food and karaoke.
Shore Studio Property Styling is: A property styling company, that provides home staging and interior design services.
I love staging because: I love creating something new and fresh, that is customized to each space. I love taking each room and making sense of it, giving it a life and feeling of it’s own. I love the ability to mix creative and sensible, functional and fabulous.
My style is: Kelly Wearstler and Joanna Gaines, with a little Johnathan Adler sprinkled in for giggles. LOL! Honestly I have a simple, yet eclectic style. I like to use color, texture, and scale to make an impact.
Good staging should: be memorable to each potential buyer. Whether it is the space planning, focal points, or a unique accessory or color, it should be memorable to each person that walks into the room.
Right now I’m obsessed with: Chunky, over-sized, knit throws, tufted rugs, and mixing neutral textures for a rich, defined look.
Staging is: the best marketing tool for selling a home.
It’s my goal to: help people, and to create beautiful, functional spaces.
My motto is: to balance work and family, and to enjoy what I do.
I love what I do because: it allows me flexibility and creativity.
My biggest accomplishment this year has been: having a 1.4 million home sell within 24 hours after listing (and staging). It had previously been on the market for over 320 days.
When it comes to juggling a young family and my work: I keep focused on my goal, which is to have a successful business and balance with my family life. There are times I overbook myself, and have to remind myself to say ‘no’, and to remember my purpose. I worked full time for so many years, I needed to take a step back and focus on family. The past 4 years have been absolutely incredible. I am able to spend time with my family, and also have a profitable business that provides financially, and feeds my ambitious side. Parents should not have to choose family versus career. You can have both!
My favorite weeknight meal after a long stage is: take out!
Learn more about Shore Studio Property Styling here.
Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.
Latest posts by Felicia Pulley (see all)
- Feature Friday With Rachel Chang - February 23, 2018
- Ready, Steady, Succeed Marketing Workshop Comes to The RESA Columbus Chapter - February 22, 2018
- Design Home Trends Model Home Tour With The RESA Greater Fort Myers Chapter - February 21, 2018