Learn more about RESA member Sue from Sue Kauffman & Company LLC
I am a: Mom and MIL to four of my very favorite people, Gigi to the most fantastic five grandchildren anywhere, blessed to be the wife to Dave, who is the kindest and most well-meaning man I know, home stager whose heart smiles every time she stages a house, business owner of an expanding staging and redesign company, and a cow lover, as I grew up on a dairy farm and loved that life. A cow of some sort is the ‘signature’ of Sue Kauffman & Company, LLC’s stagings.
Sue Kauffman & Company, LLC is: a nationally award winning Home staging and redesign company from PA. In 2016, we were honored to receive the RESA Top Ten Vacant Staging Award, USA, and in 2017, we were thrilled to again be voted RESA Top Ten Occupied Staging Award, USA. We have also received the Best of Houzz awards for the past 3 years. We are a growing company that warehouses full household inventory and currently has a staff of five terrific people. We strive to be different than others in our business by paying highest attention to detail, offering packages that attract sellers, finding a way to make it work, and marketing in creative and innovative methods. Our Mission Statement is We Stage to Sell, Design to Dwell by creating captivating spaces for Residential and Commercial Clientele.
I love staging because: The immediate gratification is always a boost, which is associated with the most fun part of a staging business – the actual time staging. But there is nothing better than clients who rave about how the home looks after we’ve been there; quick results, such as a home selling in less than a week (especially when it sat for months prior to staging!); or when the seller has multiple offers because more than one buyer has emotionally fallen in love with the house and “just has to have it”! I have always loved, loved, loved the staging part of my business, but now that the business is growing and I have a super team that also love staging, I’m learning to enjoy the business side of business much more.
My style is: whatever it needs to be to sell the home We usually lean toward a contemporary design. I wish we could do more modern design, but in our neck of the woods, we have many farms and there is a very conservative background for many folks here. So, when staging occupieds, we stage a bit ‘eclectic’, incorporating our updated furnishings with the seller’s furniture. Sellers are ALWAYS amazed at the transformation in an occupied home we’ve staged. Vacants are more contemporary, but keeping with the overall style of the home.
Good staging should: always be about the buyer walking in the front door!
Right now I’m obsessed with: sleep, going to grandkids’ sporting events, growing the business, and relaxing vacation time!
Staging is: THE important partnership with realtors, investors, builders and home sellers. The art and science of perfecting each given property to cause positive emotional response in the potential buyers’ minds. Being able to say, “We love what we do”.
It’s my goal to: form a partnership with my daughter-in-law Amie Howes, grow this business to multiple locations and be the ‘go to’ staging and redesign company in the areas that we now – and will – serve.
My motto is: Make a Difference every time I’m with someone.
I love what I do because: it’s a career that helps to effect positivity in the lives of others, while fulfilling my passions and creativity. Also because our team is good at it.
Learn more about Sue Kauffman & Company, LLC here.
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