Cindy Lin, the host of The Home Staging Show podcast and the Founder of our latest RESA® Accredited Home Staging Education Provider, Staged4more School of Home Staging, recently interviewed Lori Pedersen, owner of Lori Pedersen Home and one of the top influential people in the staging industry and winner of many RESA Home Staging Industry Awards and her staging coordinator, Sonya MacDonald.
These two podcast episodes take you behind the scenes of a successful home staging business from both the home staging business owner’s perspective and the team member’s perspective. During the episodes, you will hear about home staging business workflows, what it’s like working with a team of 10+, investing in inventory systems, hiring and onboarding, pricing, 3D renderings as an add-on service, knowing your numbers and your value as a home stager, what it’s like to be a staging coordinator, growing a team you can trust, handling unexpected visitors on-site and more!
Lori Pedersen is one of the most celebrated and experienced teachers in our industry. Based in Toronto, Ontario, her talent as a professional home stager has earned her top awards every year in the categories of vacant and occupied staging and most recently, luxury staging.
This conversation with Lori has so many nuggets of wisdom and she is so generous in what she shares with us today, it will no doubt inspire you as you continue growing and scaling your home staging business. The difference between Lori’s point of view and Sonya’s point of view will give you an even more in-depth glimpse of how they operate their successful staging business.
Photos courtesy of 2022 RESA® Professional Home Stager of the Year Luxury Vacant Category, Canada, Finalist – Lori Pedersen Home
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