Real Estate Staging Statistics Prove Staging Works, Even in Current Market Conditions

Stockton, CA February 24, 2010  Real Estate Staging Association® (RESA®) the member run trade association  for professional  stagers has released statistics on the effectiveness of Real Estate Staging  and the results are phenomenal. 

The study includes properties sold from January 2009 to December 2009:

126 vacant and occupied homes previously on the market on average 263 days unsold. Those same homes were staged and sold in 60 days on average. This is 78% less time on the market after staging. 

284 vacant and occupied homes that were staged before they went on the market, sold in 40.5 days on average after staging.  The entire study can be downloaded for free at  

RESA® has also updated the Consumer’s Guide to Real Estate Staging with the statistical data. The guide is a reference for home owners and real estate agents. Parts of the HomeGain® Home Sale Maximizer Guide™ are also included in the RESA publications. The HomeGain® study surveyed 1,000 Real Estate Agents that reported staging had a 586% return on their clients investment and 82% of agents are now recommending staging to their clients. “RESA’s statistics further supports what HomeGain® has been reporting – that home staging works,” stated Louis Cammarosano, General Manager at HomeGain®. 

“We are very excited about the results of the study.  Real Estate Staging is an effective way to market a property and the statistics prove so”, said Shell Brodnax RESA’s CEO.   RESA is continuing to collect data on staging and will be releasing yearly reports on their findings. 

HomeGain® is a leading provider of online marketing programs that connect real estate agents and brokers with home buyers and sellers. HomeGain® offers free services to find and compare real estate agents, research home values, and view homes for sale. REALTORS® use HomeGain’s real estate marketing programs to connect with consumers, promote their services and grow their business. 

The Real Estate Staging Association is the member run trade organization for professional stagers in North America. We provide support services and educational resources for professional stagers in addition to providing vital information regarding the benefits of staging to REALTORS® and consumers. For more information on staging or to hire a professional stager, contact Shell Brodnax or visit the RESA Web site at    or call 800-201-8687

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Home Staging NewsWire is the official news source for the home staging industry. Offered as a resource from the Real Estate Staging Association.