Stagers know that home-buying isn’t all about logic and numbers. Zocchi says professional staging works because it helps would-be buyers connect to the space—you’ll never see family photographs or personal clutter around. Instead, staged homes hit the market with a clean aesthetic: simple lines, sparse furnishings, and neutral hues sprinkled with bright pops of color.
The Real Estate Staging Association® (RESA®), a 501 c 6 tax-exempt organization, is the trade association for professional home stagers. RESA® is the portal to the staging industry and is the source of education and business tools focusing on the needs of stagers. RESA welcomes all stagers and redesigners regardless of their backgrounds, designation and affiliations.