Staging a Home to Appeal to First Time Buyers
We all know that staging a home for sale means turning it into a product that will appeal to the largest cross-section of potential buyers out there. However, stagers are well-advised to bear in mind the likely demographic of potential buyers for a given property. For instance, recently the market was stimulated by the availability of the increased first-time home buyer’s tax credit. Homes of a size and location likely to appeal to first-time buyers need to be staged to appeal specifically to this group of people.
Typically, who are first-time home buyers? Usually they are younger singles or couples – often with, or considering, a young family. In order to appeal to first-time buyers, sellers need pander to younger, more modern tastes. The best way to go is fresh, clean, and contemporary.
Aside from the usual de-cluttering and thorough cleaning, younger buyers are likely to be attracted to:
* A neat and cheerful garden without any old-fashioned garden trinkets like gnomes. A great way to dress up the entrance is with topiaries in elegant pots.
* Lots of light – go easy on the heavy window coverings and, instead, elect for something less oppressive like gauzy curtains or simple blinds.
* Contemporary furniture with clean lines.
* Neutral colors highlighted with accents of fresh, modern shades such as lime green, turquoise and red (it’s a good idea to check on the most current color palettes from Pantone to keep things up to date).
* Simple patterns – very ornate motifs can sometimes give an antiquated impression.
* Stagers usually make use of fairly generic art so as not to offend any particular tastes. If a home is meant to appeal to younger people, go for modern canvases and frames with simple shapes and motifs. You don’t want to put someone off by using old-fashioned still-life pictures or creepy portraits.
* Indicating the function of a given room is very important in staging generally. In this situation, it is important to stage the home in such a way that it is clearly family-friendly, with space enough for a family to grow such as space for a nursery, play area, recreational/family space.
It is an exciting and magical period in the lives of those out there looking to buy their first house. A property meant to appeal to this segment of buyers should make them feel like they’re coming home.