Guest bloggers from The Staging Studio shared their blog about how to hire the best home stagers, find out the questions they insist you ask when interviewing a home stager to work with!
The staging industry although large in our span across North America, we are close knit through social media and our personal relationships. We are all watching the devastation wreaking havoc on the coasts of Texas and Louisiana, and our thoughts and prayers are with our fellow colleagues who are affected by Hurricane Harvey.
Although we are only in the beginning stages of this disaster, we are thinking ahead of what help we can give to our members in need. RESA has set up a donation process for those who would like to donate to the RESA members who have suffered losses due to Hurricane Harvey.
If you would like to donate please click the graphic to the right for more information.
If you are a RESA member and Hurricane Harvey has affected you and you need assistance please email Alexis@RESA-hq.org to explain your circumstances. RESA staff will do all we can do to facilitate financial assistance or to help find resources for you locally. Financial assistance is dependent on the donations received.
Valley Springs, CA February 13, 2012 Shell Brodnax, President/CEO of the Real Estate Staging Association® (RESA®), the trade association for professional home stagers was honored by the Staging & Design Network as the 2011 Leader of the Year during the association’s annual convention in Las Vegas, Nevada.
RESA’s annual convention recognizes home staging professionals in local chapter, state and regional leadership positions, as well as professional home stagers and industry professional service providers. RESA has 5 regions throughout North America and honors professionals in both Rookie Stager of the Year and Professional Stager of the Year categories as well as REALTOR® of the year, innovator of the year, product of the year and several other categories. During the awards banquet the presentation was stopped to honor Shell Brodnax, the President/CEO of RESA as the Staging & Design Network’s Leader of the Year.
“We were very pleased to be a key sponsor of the 2012 RESA Convention. This was a fabulous event, packed with great information and resources for the staging industry. We are delighted to honor Shell Brodnax with the 2011 Staging & Design Network Leader of the Year Award. Staging & Design Network’s tagline “Share. Grow. Inspire.” Is all about growing our community and Shell most certainly embodies this mission! Shell has shared her time, talent and passion. She has fostered enormous growth in the staging industry through her development of RESA®, and she continues to inspire all of us with her positive outlook and persistence at breaking through any brick walls set in her way,” said Tricia Tomlinson, the organizations founder and CEO.
“I was more than shocked and completely honored when the awards ceremony I was hosting and presenting awards to industry professionals was brought to a complete stop in order for the Staging & Design Network to honor me. I absolutely love what I do and I am passionate about the goals and mission of RESA®. To receive recognition on this level is a privilege and honor I will never forget,” said Brodnax.
Staging & Design Network is a national online member-based community devoted to pooling resources together to grow the Staging & Design Industry. SDN hosts the only opportunity to store and rent inventory on daily terms, in convenient, organized and retail-focused warehouses.
About The Real Estate Staging Association®
The Real Estate Staging Association® (RESA®) is the trade association for professional real estate stagers and redesigners For more information on the real estate staging and the convention visit www.RESAConvention.com For more information about real estate staging, or to find a professional stager or redesigner call 800-201-8687 and speak with Shell Brodnax, or visit the RESA® Web site at www.RealEstateStagingAssociation.com ####
Maximize Your Results When Selling Your Home by Following These Easy Home Staging Tips.
Easy Home Staging Tips:
- Obtain feedback from a friend, relative or neighbor – Your objective is to get the most honest feedback as possible. Start with the exterior and work your way through the entire house. If your home has a garage, basement and/or attic – make sure you address those places as well.
- Check out your competition – Even if it means driving around and writing down the addresses to view them online, you need to understand how your home compares to the others on the market in your area.
- Create a list, plan and prioritize – Preparing a home for the market can be a bit overwhelming; this is where a well thought out plan will help reduce the stress. As items are completed, check it out the list. Repairs should top your list. Buyers don’t want to own fixing problems in their newly purchased home.
- Think like a buyer, not a seller – Viewing your home as a buyers versus a seller can help reduce the emotional connection you may have with your home. This may be difficult for some sellers as the bond can be quite strong. However, you need to remember that homebuyers come into your home with an entirely different perspective.
Home stagers, you asked for it, we listened and we delivered! RESA is partnering with several training providers and top stagers in North America to deliver the first ever continuing education program for all stagers. [Read more…]
THE VIRTUES OF INTERIOR RE-DESIGN
by Nicole Wexler
It has become de rigeur to espouse the virtues of going green and being eco-friendly. One of the most effective ways to achieve this goal in the field of interior design is to implement a design that re-uses what you already own as far as possible, especially by recycling old or tired furniture. This helps reduce one’s impact on the environment as well as on the wallet! [Read more…]
Nicole Wexler of Turquoise Decor LLC, out of Redmond, Washington has been featured in the Redmond Reporter. Nicole is a member of RESA, and was named Stager of the Month in February 2010.
To read the article click here:
We are super excited to announce the planning for RESA’s conference is underway. If you had the good fortune of attending this years conference in January, you will recall what an amazing time we had. Next year in 2011, our goal is to put on an equally amazing conference.
If you did not attend the conference, visit our conference site to get a glimpse of what it was like. We have photos, slide shows and video that captured the essence of this truly ground breaking event.
Below is information for potential speakers, sponsors and early bird registration. You may visit the conference website directly as well www.RESAConvention.com
Call for Speakers:
Based on the feedback from this years conference, we are looking for speakers on the following subjects:
How to create multiple income streams in order to enhance your staging business
How to effectively communicate the value of staging to agents and homeowners
Creative marketing strategies which may include media attention, newsletters, office presentations
Stage your way to profitability – buying inventory, accessories & staging with purpose to increase your profits
How to effectively use accessories, art and color
Growing your business by bringing on other stagers
How to close more sales and raise your profits
Pricing and contracts-We are looking for 3 successful stagers that are willing to share their pricing and contract information. This will be a sharing/interactive exercise with the entire group
Submit your own topic, if different from the above
Key Note- Motivational
Call for Sponsors
The RESA International Conference is the only one of its kind focused on providing professional stagers with personal and professional development opportunities to take their businesses to the next level of success. The conference will bring together businesses of all sizes from throughout the United States and Canada for education, networking and to strengthen this evolving industry.
We are searching for VIPs (Valuable Industry Partners) that are serious about building lasting relationships with professional stagers. By taking advantage of sponsorship, exhibiting, and advertising opportunities, you will be among an exclusive group of organizations who partner with RESA to further its mission, while at the same time building YOUR brand with this loyal sector of the real estate staging indsutry.
RESA members look to our sponsors for not only the best solutions to the challenges they face in growing their businesses, but for partnerships with companies who are true champions for their success.
*2010 Sponsors will receive premier conference floor placement at the $1,500.00 level, if they sign up and pay fees by July 1, 2010
Reserve Your Ticket In Advance
If you are interested in attending, you will want to secure your ticket as soon as possible. Last year, the majority of people bought their conference ticket before we listed our speakers. This event did sell out. We expect to sell out this year as well.
Great news on the hotel!!! Hotel rates are $89.00 a night and includes:
Unlimited Internet access in the guest rooms
Unlimited local and toll-free phone calls in the guest rooms
Fitness Facility (in our newly renovated spa) admission for two guests per reservation per day
Christian Audigier The Nightclub admission for two guests per stay
Notary/copy/fax services (up to 10 pages) and airline boarding pass printing at the TI Business Center
Daily newspaper available through the TI Business Center
Nightly VIP Viewing of the Sirens at TI (appearing 4 times nightly)
$20 credit for a future stay (one per stay)