Every industry starts someplace. Let’s compare the staging industry to the real estate industry. At one point, there were no licensed real estate agents. The NATIONAL ASSOCIATION OF REALTORS® was founded as the National Association of Real Estate Exchanges on May 12, 1908 at the YMCA Auditorium in Chicago, IL. With 120 founding members, 19 Boards, and one State Association, the National Association of Real Estate Exchanges’ objective was “to unite the real estate men of America for the purpose of effectively exerting a combined influence upon matters affecting real estate interests.” [Read more…]
North America- December 2, 2011 The Real Estate Staging Association® (RESA®) is pleased to announce the 2012 Home Staging Industry Award™ Finalists. The winners will be announced and presented with their prestigious awards at the annual convention February 1, 2012, in Las Vegas Nevada.
The RESA® Home Staging Industry Awards™ Finalists are:
RESA® Product of the Year™-
- Market Ready Real Estate Online Consultations™
- Energized Seller™
- Stagers Open House-The Stagers MLS™
RESA® Innovator of the Year™-
- Christine Rae
- Tammie O’Brien
- Dan Eason
RESA® Staging REALTOR® of the Year™–
- Angela Batchelor
- Jenny Stevenson
- Matt Poole
RESA® Rookie Stager of the Year™ United States–
- Natalya Price
- Greg Henry
RESA® Rookie Stager of the Year™ Canada-
- Kristy Mattiazzo
- Jillian Summers
- Alana Tozer
RESA® Professional Stager of the Year™ Region 1 Northeast-
- Tori Toth
- Mandy Laderer
- Nairn Friemann
RESA® Professional Stager of the Year™ Region 2 Midwest-
- Linda Barnet
- David Cieslak
- Margaret Gehr
RESA® Professional Stager of the Year™ Region 3 Southern-
- Paige Earles
- Karen Dembsky
RESA® Professional Stager of the Year™ Region 4 West-
- Maureen Bray
- Kerry Roth
- Christine Cooper
RESA® Professional Stager of the Year™ Region 5 Canada–
- Joanne Abrahams
- Kelly Peletier
- Monica Stanciu
RESA® Home Staging Company of the Year™ Canada-
- Capital Home Staging
- Rooms in Bloom Home Staging & Design, Inc.
RESA® Home Staging Company of the Year™ United States-
- Sonoran Accents
- Pineapple Interiors
- Just Perfect!
RESA® Spouse of the Year™ United States-
- Gary Barnett
- John Marro
- Howard Morgan
RESA® Best Occupied Staging™ Canada-
- Kelly Peletier
- Nancy Hoag
- Alana Merritt
RESA® Best Occupied Staging™ United States
- Andrijana Gradiscaj Furniss
- Valerie Sagheddu
- Kathy Burke
“We would like to thank everyone for their participation in the awards process, without the support of our membership we would not be able to recognize so may well deserving people in our industry.” Shell Brodnax, President/CEO Real Estate Staging Association.
About The Real Estate Staging Association®
The Real Estate Staging Association® (RESA®) is the trade association for professional real estate stagers and redesigners For more information on the real estate staging and the convention visit www.RESAConvention.com For more information about real estate staging, or to find a professional stager or redesigner call 800-201-8687 and speak with Shell Brodnax, or visit the RESA® Web site at www.RealEstateStagingAssociation.com ####
The RESA Atlanta Chapter was contacted by Erin Moore, Senior Sales Coordinator at the Frazer Center. Erin handles securing donations and/or volunteers, and she also handles marketing for the center, as well as all things related to the special events held at the Frazer Center or the Cator Woolford Gardens.
Their most immediate need was assistance with the Pavilion located at the Cator Woolford Gardens, which is mainly used in conjunction with the approximately 80 weddings that take place in the Gardens each year. The Pavilion is primarily used by the Bride and Bridesmaids to get dressed and where family and friends of the Bride gather prior to the ceremony. Prior to RESA Atlanta’s involvement and contribution to the Gardens’ Pavilion, the property was very sparsely furnished with mismatched pieces. Basically, the furnishings consisted of folding chairs and 1 full length mirror.
Erin asked RESA Atlanta to donate furnishings and stage the Pavilion to enhance the look and appeal of the facility, create a warm and comfortable space, which would improve their guests’ experience; ultimately increasing the amount of events scheduled each year at the Cator Woolford Gardens and increasing the funds contributed to the Frazer Center and its programs for underprivileged children and adults.
The RESA Atlanta Chapter donated the following furnishings to create a warm and inviting space, which has greatly enhanced the experience of guests at the Cator Wooldford Gardens.
- 3 Rugs
- 7 Art
- Fireplace Screen
- 12 Accessories
- 1 Full Length Mirror
- Bathroom Accessories for 2 Bathrooms
- Decorative Pillows
RESA Atlanta Chapter Members involved in the event:
Paige Earles – Chapter President
Karen Dempskey – State President
Catherine Morrow – Chapter Treasurer
Lise Desormeaux – Chapter Vice President
In exchange for our donated furnishings and staging services, the RESA Atlanta Chapter received the following:
- We permanently attached a plaque in the Pavilion, which states, “Furnishings and Staging Provided by the RESA Atlanta Chapter”.
- We’re able to promote the event with before and after pictures and utilize those on our Chapter website and our business websites.
- We will receive recognition in their marketing pieces, which include pictures of the Cator Woolford Gardens Pavilion.
Erin Moore and the Frazer Center Board Members were thrilled with results and very appreciative of the RESA Atlanta Chapter’s contributions!
Board Members said, “Wow, what a transformation. Thank you so very much!”. Erin Moore said, “The pavilion looks great! Thank you so much!”
Christine Rae, author and home staging expert, was recently seen on CBS and other network affiliates across the country as an expert guest on The Michael E. Gerber Show.
Orlando, Fla. – July 1, 2011 – Christine Rae, President and CEO of CSP International™ Business Training Academy, was recently an expert guest on The Michael E. Gerber Show. Michael E. Gerber, internationally recognized best-selling author and consultant, hosts the show that was recently featured on CBS and other major network affiliates across the country.
“The Michael E. Gerber Show” features an interview format, with Michael E. Gerber interviewing business leaders and marketing experts from around the world. Christine Rae was one of Mr. Gerber’s recent guests, discussing her unique ability to forecast and develop trends, teach, train and educate people, married with her discerning eye for staging and décor.
Christine is well known and respected for her work as a successful international trainer, speaker and author of Home Staging for Dummies (Wiley.) Christine’s passion to excellence caused the evolution of the CSP training program into an international success; in 2009 she opened a sustainable destination training school, resource centre and support network. Recipient of many awards/accolades including an International Staging award in 2004, the 2008-09 RESA Innovator Award for Staging Industry Leadership & 2009 RESA Product of the Year for the Staging Standard Magazine illustrates Rae’s abilities as a true visionary.
The list of “first in the industry” is without precedent and led to the professional development of industry standards and ethics where there wasn’t any. Always on the lookout for the next opportunity to raise the profile of the staging industry, Christine’s capacity to take on new ventures has led to many notable accomplishments.
Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine called him “the World’s #1 Small Business guru.” One of BusinessWeek’s bestselling authors over the past two decades, his New York Times Best Selling Book, The E-Myth Revisited has sold over 5,000,000 copies in 29 languages. Michael passion and genius for entrepreneurship has transformed over 70,000+ businesses in 145 countries in the last three decades. Michael believes all entrepreneurs seek a path that has, at its core, a higher, more inspiring meaning than just making money, or selling a product, or seizing market share. Above all, they are trailblazers seeking to transform lives in all that they do.
The Michael E. Gerber Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.
About Christine Rae:
Christine Rae is the author of Staging for Dummies (Wiley Press), creator & editor of the CSP International Staging Standard magazine (the only one of its kind) and her environmental concern and love of nature led to the CSP International proprietary green certification program (Certified EcoProfessional) and the concept and development of EcoStaging®,. Also in 2009 CSP International headquarters (4000sf) received its Carbon Neutral certification.
Christine’s leadership and drive produced many unique tools for graduates of the CSP program to use as marketing leverage. The Room Ready Handbook®, Sellers Edge DVD, Agents Edge DVD and the Staging Safe Color™ palettes are some of the tools, and then in 2010 stagers she partnered with Robert Allan® fabrics to develop an affordable line of luxury linens.
A strong woman, who has forged her own road, makes lemonade out of lemons wholeheartedly believes in paying it forward. She is an active volunteer and supporter of the One Drop Foundation, Habitat for Humanity and Women to Women International. Over the ten years she pioneered this industry she has also been a member and supporter of many industry associations including Charter member of RESA currently serving as Ontario Chapter President for Real Estate Staging Association. January 2011 CSP Staging program received accreditation approval from RESA.
Christine Rae’s ability to forecast demographic and lifestyle trends, along with her ability to inspire people and communicate her vision have made both her, and CSP International the, leaders of the staging industry.
Bestselling author Claire Cook, whose novels include Must Love Dogs, which became a feature film starring Diane Lane and John Cusack, and Seven Year Switch, has turned her attention to home staging in her eighth novel, Best Staged Plans. Hailed as a “charming” story of “midlife craziness” and a “crowd-pleaser for empty nesters” by Publishers Weekly, Best Staged Plans is now available for pre-order.
Sandy Sullivan is a professional home stager, so getting rid of her own house and downsizing should be a breeze. Well, best staged plans and all, Sandy’s husband, Greg, is dragging his feet and their twenty-something son, Luke, has returned home and turned the basement into his “bat cave.” Fixing up houses may turn out to be easier than fixing up lives.
When asked why she turned her attention to home staging, Cook said, “For me, a huge part of the fun of being a novelist is that I get to live other lives vicariously. Professional home staging seems like the perfect midlife career to me – it’s creative and flexible, life experience is an asset, and it’s a growing field. I had an absolute blast shadowing several generous home stagers as part of my research for the novel, and I was so impressed with their talent and resourcefulness.”
“I hope all my readers will enjoy this novel,” Cook continued, “but I think it will be particularly fun for professionals working in the industry, and it contains some solid home staging tips. My readers often get ideas for their own lives from my books, and I hope Best Staged Plans will encourage them to reach out to a home stager when it’s time to sell their own house, or maybe even to become one themselves.”
To read an excerpt, and for a chance to win a Kindle, a Nook, or a beach bag filled with Claire Cook’s novels, go to http://ClaireCook.com.
2011 March Madness Spring Cleaning charity drive benefiting the SafeHaven Women’s Shelter of Tarrant County and the Genesis Women’s Shelter of greater Dallas, supporting victims of domestic violence coming out of crisis situations.
In our efforts to continue to giveback to our community, during the months on March and April we partnered with 6 real estate agencies located throughout the Dallas-Fort Worth Metroplex, who collected gently used household items from the DFW community. They opened their doors to community residents, and other real estate agencies and businesses to be the drop off location in their area. In addition, two local moving companies were so generous and eager to donate their services to help us collect and deliver donations. [Read more…]
On Saturday 26 March 2011 at 8:30pm, RESA will join hundreds of millions of people across the globe in switching off the lights of its business premises for one hour – Earth Hour, the world’s largest public environmental action. By taking part in this global ‘lights out’ event RESA will be acknowledging its commitment to operational actions that benefit the planet in the year ahead.
I am proud to work for a company that is showing leadership in solutions to our environmental challenges and will join them in taking part in Earth Hour 2011. I would like to invite you, as a valued colleague, to join me and other staff and members of RESA in what promises to be an amazing and inspiring global celebration of our collective commitment to the planet.
In the lead up to Earth Hour 2011, I plan to take a close look at ways I can waste less and reduce my ecological footprint – both at home and in the workplace – and will share my actions with the world on www.earthhour.org as my personal commitment to go beyond the hour for Earth Hour 2011.
Earth Hour began as a single-city initiative – in Sydney, Australia – in 2007 and has since grown into a global movement with hundreds of millions of people from more than 4,500 cities and towns in 128 countries across every continent switching off their lights for Earth Hour 2010, creating history as the world’s greatest ever environmental action.
Some of the world’s most famous man-made marvels and natural wonders, including China’s Forbidden City, Eiffel Tower, Table Mountain, Great Pyramids of Egypt, Buckingham Palace, Brazil’s Christ the Redeemer statue, Niagara and Victoria Falls, Empire State Building, Sydney Opera House and many more global icons stood in darkness as a powerful symbol of landmark environmental action.
Earth Hour 2011 will be even bigger. It is a global call to action to every individual throughout the world to take responsibility for their environmental impact and join a growing international community who are committed to leading global environmental change.
To get a better sense of the magnitude and inspiring nature of the event, please take a moment to watch the Earth Hour 2011 video at www.youtube.com/earthhour.
I’m excited about Earth Hour 2011, both as the CEO of RESA and as an individual. I hope you will join me and fellow members in this important global initiative and encourage your family and friends to switch off their lights for Earth Hour at 8.30pm in your own time zone on Saturday 26 March 2011 and make a commitment to an action that benefits the planet beyond the hour.
Participating in Earth Hour is easy, fun and absolutely free. To get more information visit www.earthhour.org, where you can sign up to switch off, share your action and celebrate with the people of the world your commitment to the one thing we all have in common – the planet.
Real Estate Staging Association
The Home Staging CalculatorTM iPhone App is one of the most useful tools to hit the real estate industry since the MLS.
Real estate professionals have traditionally had a difficult time explaining home staging to their clients and getting them to see the value in home staging. The Home Staging CalculatorTM will calculate how much money your clients are likely to spend or save if they decide to stage or not to stage based on the statistics released by the Real Estate Staging Association® (RESA®). This app is 100% customizable to cover all situations
The app also includes the complete Consumer’s Guide to Real Estate StagingTM. The guide covers statistics, explains home staging, why it works and what types of questions to ask when hiring a professional stager.
If you don’t work with a home stager, no worries, the app also links to the RESA’s home staging directory.
Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
Android and Blackberry coming soon!
The Real Estate Staging AssociationTM (RESA) announced the 2011 Home Staging Industry and Leadership Award Winners during the International Home Staging Convention January 24th, in Las Vegas Nevada.
RESA recognized Staging Professionals in chapter, state and regional leadership positions. Professional home stagers in 5 regions throughout North America received awards in both Rookie Stager of the Year and Professional Stager of the Year categories. RESA also recognized a staging REALTOR of the year, innovator of the year, product of the year and spouse of the year.
Local Chapter President of the Year is Karen Otto with Home Star Staging in Plano, Texas.
RESA 2011 State President of the Year is Bernadette Flaim with Attention 2 Detail, Leonia, New Jersey.
Regional Vice President of the Year is Charlene Storozuk with Dezigner Digz, Burlington Ontario, Canada
Product of the Year- Darby Inventory Management for Home Stagers
Innovator of the Year- (A Tie) Ashley Whittenberger, The Interiority Complex and Patti Morrow the Interior Design Protection Council.
Staging REALTOR® of the Year– Doug Folsetter Remax Escarpment Realty, Inc Hamilton, Ontario, Canada
RESA Spouse of the Year- Chris Norton
Rookie Stager of the Year Region 1 Northeast-Birgit Anich, Redesign Your Space Norwalk, CT
Rookie Stager of the Year Region 3 Southern-Cyndee Long, Seaside Home Stager Pawleys Island, SC
Rookie Stager of the Year Region 4 West-Linda Turner, House to Home Staging & Interior Design, Calabasas, CA
Rookie Stager of the Year Region 5 Canada-(A Tie) Christine Bird, New View Home Staging, Waterloo, Ontario Canada
Rookie Stager of the Year Region 5 Canada–Sally Weatherley, Exit Stage Right, Vancouver, British Columbia Canada
Professional Stager of the Year Region 1 Northeast-Claudia Jacobs, Designs LLC Goshen, NY
Professional Stager of the Year Region 2 Midwest-Teresa Meyer, Stage A Star Staging & Consulting Services, Cincinnati, OH
Professional Stager of the Year Region 3 Southern-Kathy Nielsen, Georgia Interior Solutions, LLC, Atlanta, GA
Professional Stager of the Year Region 4 West-Annie Pinsker-Brown, Stage to Sell, Culver City, CA
Professional Stager of the Year Region 5 Canada-Heather Cook, Rooms in Bloom Home Staging & Design, Kitchener, Ontario Canada
The overall RESA 2011 Rookie Stager of the Year-is Birgit Anich, Redesign Your Space, Norwalk, CT.
The overall RESA 2011 Professional Stager of the Year-is Annie Pinsker-Brown, Stage to Sell, Culver City, CA.
Award Winners Photos
About The Real Estate Staging Association
The Real Estate Staging Association (RESA) is the trade association for Professional Real Estate Stagers. For more information on the nominees and the convention please visit www.RESAConvention.com For more information about Real Estate Staging, the RESA Endorsement Program, or to find a professional stager call 800-201-8687 and speak with Shell Brodnax, or visit the RESA Web site at www.RealEstateStagingAssociation.com
The RESA Lunch & Learn Real Estate Staging 101- The Consumer’s Guide to Real Estate Staging was just approved for 2 continuing education credits in the consumer protection category in the state of California.
A Lunch and Learn is a presentation that positions you, the home stager, as the resident expert in home staging. This 2 hour presentation provides you with the ability to share with real estate agents the benefits of home staging and enables you to teach the agents on how best to communicate the value of home staging to sellers as well as how to overcome objections. Available to members and non-members. You will be required to enter your own staging photo examples. You must have Power Point.
The RESA Lunch and Learn is designed to help you market home staging in your local area. The goal is to get new clients and educate agents on your local level through your Lunch and Learns. You may also charge a small fee to attend the workshop. Fees typically increase attendance, as people tend not to cancel if they have paid. Serve a quick lunch of your choice and conduct an amazing workshop.
For those interested in turning this Lunch and Learn presentation into a class where agents can earn continuing education credits, you may apply to become a RESA approved instructor. Credits and requirements vary by state.
NOTE: You do NOT have to be RESA Approved Instructor to offer this workshop and buy the Lunch & Learn. You ONLY have to be a RESA approved instructor to give agents Continuing Education credits if they attend your Lunch & Learn.
If you are already an approved instructor in your state you MAY NOT offer continuing education credits for this Lunch and Learn unless you are approved by RESA.