(Boston, MA) Transplants to Boston, MA will quickly find that living in the city is very expensive. But just over the city lines is a hidden treasure…Winthrop, MA.
Maureen Reddy, of DaVinci Designer Gallery, has been staging properties in the greater Boston area for 15+ years. “ I have worked in every community on the edge of the city and find that the value Winthrop affords is exceptional by comparison” says Reddy. Recently, Reddy staged a 4 bedroom home just over the city line, “It is bright and cheery, steps away from protected wetlands, a 2 minute walk to commuter line access, and accommodates 3 vehicle in the driveway. The price tag for this home is, for $357,670. You just can’t find that anywhere around. Newcomers to the Boston area are amazed by this town” Reddy comments. [Read more…]
Every industry starts someplace. Let’s compare the staging industry to the real estate industry. At one point, there were no licensed real estate agents. The NATIONAL ASSOCIATION OF REALTORS® was founded as the National Association of Real Estate Exchanges on May 12, 1908 at the YMCA Auditorium in Chicago, IL. With 120 founding members, 19 Boards, and one State Association, the National Association of Real Estate Exchanges’ objective was “to unite the real estate men of America for the purpose of effectively exerting a combined influence upon matters affecting real estate interests.” [Read more…]
Christine Rae, author and home staging expert, was recently seen on CBS and other network affiliates across the country as an expert guest on The Michael E. Gerber Show.
Orlando, Fla. – July 1, 2011 – Christine Rae, President and CEO of CSP International™ Business Training Academy, was recently an expert guest on The Michael E. Gerber Show. Michael E. Gerber, internationally recognized best-selling author and consultant, hosts the show that was recently featured on CBS and other major network affiliates across the country.
“The Michael E. Gerber Show” features an interview format, with Michael E. Gerber interviewing business leaders and marketing experts from around the world. Christine Rae was one of Mr. Gerber’s recent guests, discussing her unique ability to forecast and develop trends, teach, train and educate people, married with her discerning eye for staging and décor.
Christine is well known and respected for her work as a successful international trainer, speaker and author of Home Staging for Dummies (Wiley.) Christine’s passion to excellence caused the evolution of the CSP training program into an international success; in 2009 she opened a sustainable destination training school, resource centre and support network. Recipient of many awards/accolades including an International Staging award in 2004, the 2008-09 RESA Innovator Award for Staging Industry Leadership & 2009 RESA Product of the Year for the Staging Standard Magazine illustrates Rae’s abilities as a true visionary.
The list of “first in the industry” is without precedent and led to the professional development of industry standards and ethics where there wasn’t any. Always on the lookout for the next opportunity to raise the profile of the staging industry, Christine’s capacity to take on new ventures has led to many notable accomplishments.
Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine called him “the World’s #1 Small Business guru.” One of BusinessWeek’s bestselling authors over the past two decades, his New York Times Best Selling Book, The E-Myth Revisited has sold over 5,000,000 copies in 29 languages. Michael passion and genius for entrepreneurship has transformed over 70,000+ businesses in 145 countries in the last three decades. Michael believes all entrepreneurs seek a path that has, at its core, a higher, more inspiring meaning than just making money, or selling a product, or seizing market share. Above all, they are trailblazers seeking to transform lives in all that they do.
The Michael E. Gerber Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.
About Christine Rae:
Christine Rae is the author of Staging for Dummies (Wiley Press), creator & editor of the CSP International Staging Standard magazine (the only one of its kind) and her environmental concern and love of nature led to the CSP International proprietary green certification program (Certified EcoProfessional) and the concept and development of EcoStaging®,. Also in 2009 CSP International headquarters (4000sf) received its Carbon Neutral certification.
Christine’s leadership and drive produced many unique tools for graduates of the CSP program to use as marketing leverage. The Room Ready Handbook®, Sellers Edge DVD, Agents Edge DVD and the Staging Safe Color™ palettes are some of the tools, and then in 2010 stagers she partnered with Robert Allan® fabrics to develop an affordable line of luxury linens.
A strong woman, who has forged her own road, makes lemonade out of lemons wholeheartedly believes in paying it forward. She is an active volunteer and supporter of the One Drop Foundation, Habitat for Humanity and Women to Women International. Over the ten years she pioneered this industry she has also been a member and supporter of many industry associations including Charter member of RESA currently serving as Ontario Chapter President for Real Estate Staging Association. January 2011 CSP Staging program received accreditation approval from RESA.
Christine Rae’s ability to forecast demographic and lifestyle trends, along with her ability to inspire people and communicate her vision have made both her, and CSP International the, leaders of the staging industry.
The RESA Lunch & Learn Real Estate Staging 101- The Consumer’s Guide to Real Estate Staging was just approved for 2 continuing education credits in the consumer protection category in the state of California.
A Lunch and Learn is a presentation that positions you, the home stager, as the resident expert in home staging. This 2 hour presentation provides you with the ability to share with real estate agents the benefits of home staging and enables you to teach the agents on how best to communicate the value of home staging to sellers as well as how to overcome objections. Available to members and non-members. You will be required to enter your own staging photo examples. You must have Power Point.
The RESA Lunch and Learn is designed to help you market home staging in your local area. The goal is to get new clients and educate agents on your local level through your Lunch and Learns. You may also charge a small fee to attend the workshop. Fees typically increase attendance, as people tend not to cancel if they have paid. Serve a quick lunch of your choice and conduct an amazing workshop.
For those interested in turning this Lunch and Learn presentation into a class where agents can earn continuing education credits, you may apply to become a RESA approved instructor. Credits and requirements vary by state.
NOTE: You do NOT have to be RESA Approved Instructor to offer this workshop and buy the Lunch & Learn. You ONLY have to be a RESA approved instructor to give agents Continuing Education credits if they attend your Lunch & Learn.
If you are already an approved instructor in your state you MAY NOT offer continuing education credits for this Lunch and Learn unless you are approved by RESA.
In a recent study of home buyer preferences conducted by Avid Ratings Co featured in on one of our favorite blogs, Styled, Staged & Sold, we learned a lot about what today’s new home buyer is looking for. How does this relate to properly packaging, marketing and staging an existing home when going on the market? First of all, we can probably assume that these preferences would be applicable to those purchasing pre-owned homes as well. Since the definition of staging includes “preparing a property to appeal to the most number of buyers as possible” and this study shows us what most buyers are looking for, BINGO! We’ve got the ingredients for our action plan right before our eyes. Thanks to this study, we know where focusing our attention will yield the best ROI when staging a home to sell. Ready to get started? First let’s take a look at the Top 10 Features Buyers Want in a New Home: [Read more…]
“Home Staging Trends in North America
and Industry Outlook for 2010”
Certified Staging Professionals Release:
Home Staging Trend Report
As the professional home staging industry gains respect as an essential and integrated component of the international real estate industry at large, the demand for valid industry performance statistics has also increased. However, the reality is that home staging statistics for “days on market” and “contract versus listing” prices vary significantly due to differences in regional real estate markets. In 2009, the Canadian real estate market fared much better than the U.S. market, which suffered an extraordinary decline because of the banking crisis and recession. Furthermore, regional differences can also be significant. However, the common fact remains that irrespective of location and/or market conditions, professionally staged properties sell faster and for more money than comparable properties, which are not staged.
CSP International™ believes it is important to acknowledge these differences, while still providing an overview of value to the 2009 Home Staging Industry in North America. In this report we feature several specific key areas of Canada and the U.S., as well as highlight the market differences and local trends in home staging. We have consulted with home staging experts and real estate professionals to share their valuable perspective on 2009 and their outlook for 2010.
Sneak Peak….Industry Outlook for 2010
Charleston, South Carolina
“The Charleston, South Carolina market, while not hard hit by economic downturns, seems to be rebounding in 2010, at least in the average or below average price ranges. Higher home values are still languishing on the market, particularly in the secondary/seasonal home communities.”
New York City, NY
“While we are seeing a trend of buyers returning to the market, these buyers are demanding and getting best value. Realistic pricing is still paramount but never before have presentation and condition been so important.”
“…This method of marketing has created multiple offers on properties and has resulted in selling prices as much as 115% over asking. An example of this is thirteen offers on one property I staged at the end of January 2010, which was listed at $645,000 and sold for $755,000.”
Directory of Stagers with Local Statistics
Some CSPs are already compiling their staging success statistics. For their contact information, please refer to the Directory at the end of this report. This resource tool and statistical data from CSPs will also enable CSP International Academy to analyze regional, national and international statistics for future reports.
“2009 Home Staging Trends in North America
with Industry Outlook for 2010” REPORT Today!
THE VIRTUES OF INTERIOR RE-DESIGN
by Nicole Wexler
It has become de rigeur to espouse the virtues of going green and being eco-friendly. One of the most effective ways to achieve this goal in the field of interior design is to implement a design that re-uses what you already own as far as possible, especially by recycling old or tired furniture. This helps reduce one’s impact on the environment as well as on the wallet! [Read more…]
Staging a Home to Appeal to First Time Buyers
We all know that staging a home for sale means turning it into a product that will appeal to the largest cross-section of potential buyers out there. However, stagers are well-advised to bear in mind the likely demographic of potential buyers for a given property. For instance, recently the market was stimulated by the availability of the increased first-time home buyer’s tax credit. Homes of a size and location likely to appeal to first-time buyers need to be staged to appeal specifically to this group of people. [Read more…]