Luci was honored to have her work selected as one of RESA’s Top 10 Best Re-Designs of the Year North America by her peers in the 2014 Home Staging RESA Industry Awards. She was also awarded Top Vacant Stager of the Year 2015 by HSRA at their annual Summit. We love the work she has been putting out and how much she has grown over the last few years!
(Boston, MA) Transplants to Boston, MA will quickly find that living in the city is very expensive. But just over the city lines is a hidden treasure…Winthrop, MA.
Maureen Reddy, of DaVinci Designer Gallery, has been staging properties in the greater Boston area for 15+ years. “ I have worked in every community on the edge of the city and find that the value Winthrop affords is exceptional by comparison” says Reddy. Recently, Reddy staged a 4 bedroom home just over the city line, “It is bright and cheery, steps away from protected wetlands, a 2 minute walk to commuter line access, and accommodates 3 vehicle in the driveway. The price tag for this home is, for $357,670. You just can’t find that anywhere around. Newcomers to the Boston area are amazed by this town” Reddy comments. [Read more…]
Every industry starts someplace. Let’s compare the staging industry to the real estate industry. At one point, there were no licensed real estate agents. The NATIONAL ASSOCIATION OF REALTORS® was founded as the National Association of Real Estate Exchanges on May 12, 1908 at the YMCA Auditorium in Chicago, IL. With 120 founding members, 19 Boards, and one State Association, the National Association of Real Estate Exchanges’ objective was “to unite the real estate men of America for the purpose of effectively exerting a combined influence upon matters affecting real estate interests.” [Read more…]
Christine Rae, author and home staging expert, was recently seen on CBS and other network affiliates across the country as an expert guest on The Michael E. Gerber Show.
Orlando, Fla. – July 1, 2011 – Christine Rae, President and CEO of CSP International™ Business Training Academy, was recently an expert guest on The Michael E. Gerber Show. Michael E. Gerber, internationally recognized best-selling author and consultant, hosts the show that was recently featured on CBS and other major network affiliates across the country.
“The Michael E. Gerber Show” features an interview format, with Michael E. Gerber interviewing business leaders and marketing experts from around the world. Christine Rae was one of Mr. Gerber’s recent guests, discussing her unique ability to forecast and develop trends, teach, train and educate people, married with her discerning eye for staging and décor.
Christine is well known and respected for her work as a successful international trainer, speaker and author of Home Staging for Dummies (Wiley.) Christine’s passion to excellence caused the evolution of the CSP training program into an international success; in 2009 she opened a sustainable destination training school, resource centre and support network. Recipient of many awards/accolades including an International Staging award in 2004, the 2008-09 RESA Innovator Award for Staging Industry Leadership & 2009 RESA Product of the Year for the Staging Standard Magazine illustrates Rae’s abilities as a true visionary.
The list of “first in the industry” is without precedent and led to the professional development of industry standards and ethics where there wasn’t any. Always on the lookout for the next opportunity to raise the profile of the staging industry, Christine’s capacity to take on new ventures has led to many notable accomplishments.
Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine called him “the World’s #1 Small Business guru.” One of BusinessWeek’s bestselling authors over the past two decades, his New York Times Best Selling Book, The E-Myth Revisited has sold over 5,000,000 copies in 29 languages. Michael passion and genius for entrepreneurship has transformed over 70,000+ businesses in 145 countries in the last three decades. Michael believes all entrepreneurs seek a path that has, at its core, a higher, more inspiring meaning than just making money, or selling a product, or seizing market share. Above all, they are trailblazers seeking to transform lives in all that they do.
The Michael E. Gerber Show was produced by Nick Nanton, Esq. and JW Dicks, Esq. Dicks and Nanton are also the founders and producers of the organization and TV show, America’s PremierExperts®.
About Christine Rae:
Christine Rae is the author of Staging for Dummies (Wiley Press), creator & editor of the CSP International Staging Standard magazine (the only one of its kind) and her environmental concern and love of nature led to the CSP International proprietary green certification program (Certified EcoProfessional) and the concept and development of EcoStaging®,. Also in 2009 CSP International headquarters (4000sf) received its Carbon Neutral certification.
Christine’s leadership and drive produced many unique tools for graduates of the CSP program to use as marketing leverage. The Room Ready Handbook®, Sellers Edge DVD, Agents Edge DVD and the Staging Safe Color™ palettes are some of the tools, and then in 2010 stagers she partnered with Robert Allan® fabrics to develop an affordable line of luxury linens.
A strong woman, who has forged her own road, makes lemonade out of lemons wholeheartedly believes in paying it forward. She is an active volunteer and supporter of the One Drop Foundation, Habitat for Humanity and Women to Women International. Over the ten years she pioneered this industry she has also been a member and supporter of many industry associations including Charter member of RESA currently serving as Ontario Chapter President for Real Estate Staging Association. January 2011 CSP Staging program received accreditation approval from RESA.
Christine Rae’s ability to forecast demographic and lifestyle trends, along with her ability to inspire people and communicate her vision have made both her, and CSP International the, leaders of the staging industry.
The RESA Lunch & Learn Real Estate Staging 101- The Consumer’s Guide to Real Estate Staging was just approved for 2 continuing education credits in the consumer protection category in the state of California.
A Lunch and Learn is a presentation that positions you, the home stager, as the resident expert in home staging. This 2 hour presentation provides you with the ability to share with real estate agents the benefits of home staging and enables you to teach the agents on how best to communicate the value of home staging to sellers as well as how to overcome objections. Available to members and non-members. You will be required to enter your own staging photo examples. You must have Power Point.
The RESA Lunch and Learn is designed to help you market home staging in your local area. The goal is to get new clients and educate agents on your local level through your Lunch and Learns. You may also charge a small fee to attend the workshop. Fees typically increase attendance, as people tend not to cancel if they have paid. Serve a quick lunch of your choice and conduct an amazing workshop.
For those interested in turning this Lunch and Learn presentation into a class where agents can earn continuing education credits, you may apply to become a RESA approved instructor. Credits and requirements vary by state.
NOTE: You do NOT have to be RESA Approved Instructor to offer this workshop and buy the Lunch & Learn. You ONLY have to be a RESA approved instructor to give agents Continuing Education credits if they attend your Lunch & Learn.
If you are already an approved instructor in your state you MAY NOT offer continuing education credits for this Lunch and Learn unless you are approved by RESA.
In a recent study of home buyer preferences conducted by Avid Ratings Co featured in on one of our favorite blogs, Styled, Staged & Sold, we learned a lot about what today’s new home buyer is looking for. How does this relate to properly packaging, marketing and staging an existing home when going on the market? First of all, we can probably assume that these preferences would be applicable to those purchasing pre-owned homes as well. Since the definition of staging includes “preparing a property to appeal to the most number of buyers as possible” and this study shows us what most buyers are looking for, BINGO! We’ve got the ingredients for our action plan right before our eyes. Thanks to this study, we know where focusing our attention will yield the best ROI when staging a home to sell. Ready to get started? First let’s take a look at the Top 10 Features Buyers Want in a New Home: [Read more…]