Courtney Schomburg, co-owner of INhance IT! and RESA PRO, is recognized as the only Master Certified Staging Professional in the state of Missouri through the Certified Staging Professional (CSP) education organization. Over the past 9 years INhance IT! has received home merchandising awards from the Home Builders Association of Greater St. Louis and has been featured in publications such as St. Louis Homes and Lifestyles, Ladue News, and the St. Louis Post Dispatch. We asked Courtney to take a moment out of her day to tell us a little more about herself!
Learn More About Courtney:
I am a: perfectionist… also, a coworker with my talented husband, a partner with my selfless Mom and a staging instructor to my creative daughter. I am a MCSP, an Expert Psychological Stager, a color specialist, and a Buyer Trends specialist. One of my favorite accomplishments is that of a CSP Staging Mentor. I really enjoy giving back to the industry. I was instrumental in implementing the St. Louis Chapter of RESA and currently serve as President-elect.
INhance IT! Home Staging is: a family affair! My mom, Liz, and I started the company over 10 years ago. We brought my husband, Jon, on board a few years ago to run the office and do all the stuff we don’t like to do. And our daughter, Olive, loves to spend time at the office staging and setting up “houses” for her princess “friends”. We also have an amazing team of stagers that are like family to us.
We pride ourselves on staying on top of the trends and putting together cohesive design plans for every property It is very important to us that every one of our stagings is something we are proud to put the INhance IT! name on.
I love staging because: it helps buyers envision themselves living in home. Our staging has helped sell over One-Billion dollars of residential real estate in the St. Louis area. And, best of all, I get to play house everyday…how cool is that!
My style is: cleaned lined rustic glam with a twist.
Good staging should: make a buyer say “WOW, this is my dream home and I want to live here”
Right now, I’m obsessed with: using blue as an accent color, big monstera leaves, white everything, bold vases, mixing metals and materials, oversized and accessorized trays, and pillows, pillows and more pillows.
Staging is: one of the most important things a homeowner can do before putting a property on the market.
It’s my goal to: achieve one staging designation a year!
When Liz and I started the business, we had no idea that staging was such a huge deal. We had no formal training, we just took the leap and the rest is history.
It wasn’t until I stumbled across RESA that I realized just how unbelievable this industry really is. I want to learn everything there is to know about staging so that I can continue to improve myself and our company.
My motto is: Just get it done!
I love what I do because: the staging industry is constantly growing and changing. I feel like there is so much to learn and I love there are so many opportunities for growth. I get to start every day with a blank (vacant) canvas and bring my vision to life! Then, I get to have amazing photos taken so that once the house sells (quickly and for more money) I have beautiful images to cherish…and make fun of in ten years😉
It’s not personal. “When selling your home, it’s not about you anymore,” Sarikhani says. “It’s about the buyers, so being detached is the most important aspect of selling the home.” Home stagers emphasize to their clients that their feedback shouldn’t be taken personally, but rather should be seen as a means of helping prospective buyers envision their own belongings in the home. Most often, clients are happy with the changes and remark that they should have made changes earlier. Sarikhani has even had clients love their newly staged home so much that they take it off the market.
Read the full article here.
THE VIRTUES OF INTERIOR RE-DESIGN
by Nicole Wexler
It has become de rigeur to espouse the virtues of going green and being eco-friendly. One of the most effective ways to achieve this goal in the field of interior design is to implement a design that re-uses what you already own as far as possible, especially by recycling old or tired furniture. This helps reduce one’s impact on the environment as well as on the wallet! [Read more…]
Staging a Home to Appeal to First Time Buyers
We all know that staging a home for sale means turning it into a product that will appeal to the largest cross-section of potential buyers out there. However, stagers are well-advised to bear in mind the likely demographic of potential buyers for a given property. For instance, recently the market was stimulated by the availability of the increased first-time home buyer’s tax credit. Homes of a size and location likely to appeal to first-time buyers need to be staged to appeal specifically to this group of people. [Read more…]