Tips and Guidelines

Press Release Tips

It must be newsworthy! Reporters don’t care about your business, they care about their readers interest.
If your press release is not really press release worthy, turn it into an article that would interest a consumer.
Have your first few sentences grab the attention of the reader.
Don’t over use words.
While posting press releases online will sometimes draw the attention of reporters, if your release is that newsworthy send it directly to the newsroom of your local TV or Newspaper. Call and ask how to submit they will tell you.
Include, Who, What, Where, When, Why, and sometimes How.
Have quotes from the important parties.
Write the release for the media. Make their job easy by including important information they can turn into a story.
Avoid hype
Develop a standard boiler plate to include at the bottom of the release with your standard for more information contact, Your name, your phone number, website etc.

Allowed Posts

Informational articles for the benefit of home stagers, consumers and real estate professionals. Articles must be written by you.
Press releases.
Articles featuring staged homes that are available for sale.
Articles featuring before and after photos. (You may not include any identifying information regarding the property or homeowners)
Use the post-break button after the first paragraph of your posts or articles (to the left of the spell check)
This creates a “read more” link and prevents your posts from dominating the websites.

Banned Posts

Negative posts, rants.
Post on non home staging related issues.
Posts with personal attacks on others.
Articles written by other people. (Unless you have written permission to re-post from the author. You must then note credit to the author. This includes articles that are written about you. You still need permission or this is copyright infringement)