Photo Staged by RESA Award Winning Home Staging Company Sympatico Styling based out of Canberra, ACT

ASK THE EXPERTS

The Real Estate Staging Association® is excited to bring together experts from the home staging and real estate community to answer your questions on the Ask The Experts Blog Series.
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UNLOCK EXCLUSIVE BENEFITS

Discover the resources, support, and opportunities available to help your home staging business with a RESA® Membership.
See what $240.00 annually will get you at resa®

GET INVOLVED IN YOUR COMMUNITY

Join a local RESA® Chapter to connect with other industry professionals. Don’t have a chapter near you? We can help you start one!
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KEEPING YOU UP TO DATE

With the Real Estate Staging Industry News

RENWIL will be at RESACON Vegas 2026
RENWIL Returns for RESACON Vegas 2026

RENWIL returns as an official sponsor of RESACON Vegas 2026. Learn why their partnership with RESA® matters, the exclusive perks available to members, and how to meet them during the Las Vegas Market tour.

Record-Breaking Agent Education 121 CREB Agents | Calgary
Record-Breaking Attendance at CREB: 121 Calgary Agents Attend RESA’s Staging to Sell Class

121 agents attended a record-breaking RESA Staging to Sell class at CREB in Calgary. Learn how RESA has been educating real estate agents since 2010 and why this matters for Canadian home staging professionals.

How Operational Systems Help Scale a Home Staging Business
How Operational Systems Help Scale a Home Staging Business: Why I Asked the Finessed Team to Lead This Conversation

Discover how inventory systems, warehouse organization, and logistics support scalable home staging businesses in this behind the scenes RESA conversation.

Hutch Joins RESACON® as a First-Time Sponsor Bringing Business Software Built for Stagers

Hutch joins RESACON® 2026 as a first-time sponsor, bringing an all-in-one software platform designed to help home staging businesses manage projects, inventory, proposals, contracts, and invoicing more efficiently.

Professionally staged Brooklyn bedroom at Prospect Park West with twin beds, space-themed bedding, and natural light.
Brooklyn Home Staging Prospect Park West: $150K Over Asking in Just 28 Days

Discover how Terry Mainord Design staged a Prospect Park West co-op to sell for $150,000 over asking in just 28 days, with a 104.6% sale-to-list ratio in Brooklyn’s luxury market.

How to Prepare Your Staging Business for Sale – Insights From Someone Who Has Been There

Prepare your staging business for sale with Natalie Lorenz’s step-by-step playbook: valuation, SOPs, deal terms, and Q&A—plus access to the on-demand session.

Hermosa Beach home staging showcasing a staged living room designed to help the property sell over list price. RESA Stager DomaStyle Design.
Hermosa Beach Home Staging That Sells Over List Price

Can professional home staging really push a Hermosa Beach listing over list price? This real example shows how staging delivered $105,000 over asking.

Photo staged by Margie Cooper of The Staging Room in Sarasota, Florida. This six-room occupied project highlights how thoughtful design and collaboration can turn a lived-in home into a standout listing, featuring products from RESA Buying Group vendors Sagebrook Home and Kavana.
Why Real Estate Agents Should Use Home Staging as Non-Negotiable Marketing

Data from more than 300 staged properties sold in the first three quarters of 2025 demonstrates exactly why real estate agents should use home staging as part of every listing strategy. The Real Estate Staging Association® (RESA®)

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Bright home office staged using existing furniture and accessories – occupied home staging in Hillsborough, NJ by CHC Home Staging Inc.
Occupied Home Staging in New Jersey: How a $300 Consultation Helped a Hillsborough Home Sell for $82K Over Asking

A $300 occupied home staging consult in Hillsborough, NJ helped this home sell for $82K over asking. See how CHC Home Staging made it happen.

Warehouse Storage Solutions for Staging Businesses: Safe and Affordable Tips

Discover smart, affordable warehouse storage solutions for staging businesses. Learn how to organize your inventory safely—whether you're in a warehouse or storage unit.

Open-concept living room and kitchen in a staged West Linn, Oregon home with modern furnishings and warm accents.
Why This West Linn Home Sold for $40,000 Over Asking — And What It Means for Your Listings

Discover how RESA Accredited Staging Business Home Staging Northwest helped a West Linn, Oregon home sell for $40,000 over asking.

Elevating Home Staging: Why Stagers Should Avoid Blow-Up Beds and Cardboard Boxes

When staging a home, each room should delight potential buyers by displaying the home’s natural charms. In the bedrooms, this means making a beautiful and welcoming bed. Of course, if the homeowner has already moved out, they likely took their beds with them. To bridge the gap, it is a

“RESA® has been instrumental in the growth and success of my business. Through their comprehensive educational opportunities, including online sessions on systems, profitability, and efficiency, I’ve gained invaluable insights that have transformed the way I operate. The support and knowledge I’ve gained from RESA have been a game changer, and I’m excited to continue this journey with their guidance. ”

–PURE Home Studio Founder, Arianna Valcarcel of Edmonds, WA

“As a member of RESA® for over five years, I have learned how to grow a business with confidence because of the resources and people associated with the organization. I find the relationships with other stagers to be invaluable. This can feel like an isolating industry, but through RESA® I have so many colleagues that I actually consider friends. We bounce ideas off one another, refer one another, and genuinely try to help one another grow and succeed. ”

– SP Design Founder, Susie Passons of Eagen, MN

“Belonging to the Real Estate Staging Assocaition  keeps me updated with the latest trends and best practices in the industry, The association aligns perfectly with my aspiration to excel in my career as a stager. In addition, It promotes ethical standards and professionalism within the staging industry. As someone who values integrity and ethics in all aspects of my work, I am proud to be part with an organization that prioritizes these principles.”

– SMHY Homes Founder, Israa Mirjan used out of Dubai

Join resa®, the only North american non-profit trade association funded and directed by its members for the sole purpose of the betterment of the home staging industry. 

Featured Stories

Trends, Webinars, Chapter Events, Education Opportunities and more.

Bay Area dining space professionally staged by Interior Solutions Staging, contributing to a $100K over-asking sale in San Rafael.
Benefits of Occupied Staging in the Bay Area: How a San Rafael Home Sold for $100K Over Asking

Still not sold on the benefits of occupied staging in the Bay Area? This San

Aurora Ontario entryway and living room staged by Lori Pedersen Home with client’s own furniture.
Selling Your Home in Aurora Ontario – How to Get the Best Offer

Discover how an Aurora, Ontario home sold for $156,000 over asking with a simple occupied

CEO Mindset for Home Stagers: Move Beyond a 9–5 and Scale Smart
CEO Mindset for Home Stagers: Move Beyond a 9–5 and Scale Smart

Do you have a CEO mindset? Recap from RESACON from pricing, packaging, and systems—to moving

Home stager inventory neatly organized on black metal warehouse racks
This RESA® Stager Found the Ultimate Warehouse Racks Hack

Discover how a home stager scored high-quality warehouse racks for just $100 each, saving thousands

Real estate agents at Keller Williams Savannah attend the RESA® Staging to Sell, What Every Agent Should Know® continuing education class taught by RESA® Approved Instructor Deborah Brown-Pullin of Staging-By Design LLC, where participants earned 3 CE credits and the RESA® Certified Staging Advocate™ designation.
Savannah Agents Earn RESA-CSA Designation in Staging to Sell Class with Deborah Brown-Pullin

Savannah real estate agents earned 3 CE credits and the RESA® Certified Staging Advocate™ designation

Do you dream of decorating homes for a living, but DON’T dream of starting your own business?

You’re not alone. While entrepreneurship offers many rewards, it’s not for everyone. If you would rather work for a home staging company than start your own, we have some tips for finding a home staging job near you – and how to stand out as the top candidate!

Read the Staging Studio blog for their expert advice on their website here.

how can i get new clients for my staging business
Advice For Home Stagers on How to Get New Clients

Are you a home stager struggling to get new clients? RESA member Dawn Bach-Thurman gives advice on gaining clientele.

Get your name in front of agents using these 5 strategies from RESA CEO and home staging expert, Shell Brodnax.
How to Get Your Name in Front of Agents

Get your name in front of agents using these 5 strategies from RESA CEO and home staging expert, Shell Brodnax.

Pulling inventory for projects
Tips for Pulling Inventory for Projects

Expert Debbie Boggs, of Staging Studio shares with us her best tips for pulling inventory for projects in this Ask the Experts blog!

a staged property with a red painting above a white sofa, in the foreground is two trendy chairs and you can see a 2nd sofa off to the side. Dubai Real Estate MHY Homes RESA
Transforming Dubai Real Estate: How MHY Homes Elevates Home Staging

Explore how MHY Homes, Dubai's only RESA® staging company, helps properties sell faster with expert home staging.

Would you like to learn more about home staging?

We can help with that! Weather you are looking to get started in a new career in home staging or you want to advance your existing staging career you can trust RESA Accredited & Affiliate Home Staging Education Providers. 

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