It’s the age-old question and one that has plagued and haunted real estate stagers for decades – how do you price your services? You need to make money, but you don’t want to lose a job for being over-priced.
What if I told you that you get to set your price however you want? The truth is that the method that you use for calculating your pricing is not what really matters, though so many spend countless hours agonizing over this very thing. Instead of participating in the race to the bottom, what if you simply boosted and sold your value?
Home stagers, stop being afraid of losing the job and stop competing on price.
The first step towards competing on value, rather than pricing, is to recognize when you’re doing the latter.
The following are some key red flags that you are, in fact, competing on price:
- You bid on a project, but they went with a cheaper option
- You find yourself trying to “justify” your pricing
- You’re looking for ways to cut your price before you’ve even sent the proposal
- You’re working on a razor-thin profit margin
Side effects of competing on value instead include healthier profit margins, more restful sleeps, and sustainable long-term growth. If you wish to avoid these side effects, simply continue doing what you’re doing and keep cutting your margins. But if you want to learn the secrets of how to compete on price, then join me on February 17, 2022, for the next RESA Professional Development Webinar to learn how to land your best clients without slashing your prices.
RESA® Professional Development Webinar replays are available for all active RESA® members.
Login to the Member Only Resource Area (MORA) to access the password for the on-demand Professional Development Webinar collection.
As Founder and Lead Instructor for SLS Academy, and CEO of Shauna Lynn Coaching, Shauna Lynn takes an honest approach to education. Combining first-hand experience in home staging with real-world insights gained from her previous analyst career, she has designed comprehensive and systematic programs for teaching both the technical and the business side of the home staging world.
As the 2020 RESA® State/Provincial President of the Year, a former RESA® Board of Directors member, and the 2018 recipient of the RESA® Kathy Nielsen Spirit Award, Shauna Lynn is committed to the advancement of the home staging industry.
- Red Flags You’re Competing on Price, NOT Value - February 9, 2022
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- RESA Ontario Provincial President Responds to OREA Legal Opinion RE Whether Essential Business Designation Includes Home Staging - April 28, 2020
