Approaching Sales Conversations with Leadership and Authenticity

Do you ever feel like you’re approaching sales conversations from a position of weakness? Many people, including myself in my past sales jobs, approach these conversations as a supplicant, hoping to convince the client to say “yes.” But the truth is, this approach is not effective when you’re trying to establish yourself as a leader in your industry.

In a recent episode of the Stager Talk Podcast, host Shell Brodnax and guest Michelle Villalobos discussed the importance of approaching sales conversations from a position of leadership. Michelle is a renowned speaker who will be sharing her insights on this topic at RESACON in Vegas this July.

According to Michelle and Shell, it’s essential to approach sales conversations from a position of value in yourself, especially when it comes to Sales Conversations. You don’t need the client to say “yes” to establish your value; instead, approach the conversation as a peer, confident in the value that you bring to the table. When you show up as a leader in Sales Conversations, people are more likely to connect with you on a personal level, and they’re more likely to respect you, even if you have to turn them down or refer them to someone else.

However, this doesn’t mean that you should never do outreach or prospecting when it comes to Sales Conversations. In fact, Michelle and Shell believe that these activities are important, especially when you’re just starting out in your business. But you can still approach them from a position of leadership and non-attachment. Don’t let the desire for one particular deal consume you; approach every Sales Conversation as an opportunity to learn and grow, regardless of the outcome.

In addition to approaching Sales Conversations from a position of leadership, Michelle and Shell also emphasize the importance of authenticity. Don’t try to be someone else, or adopt someone else’s style. Instead, approach every conversation from your own heart, and speak your truth. People can tell when you’re not being authentic, and it can be a major turn-off.

By approaching Sales Conversations from a position of leadership and authenticity, you can become a more magnetic and compelling salesperson. People will be drawn to you because they connect with you on a personal level, not just because you have something that they need. So don’t be afraid to be yourself, and don’t approach these conversations from a position of weakness. With the right mindset and approach, you can become a true leader in your industry. And if you’re interested in learning more, be sure to check out Michelle’s talk at RESACON in Vegas this July!