Founder of PURE Home Studio Arianna Valcarcel would describe her path to home staging as “winding”. From art and design studies in NYC, to designing for an iconic American clothing brand in the midwest, to working with artisans in South America (and don’t forget the modelling!). Arianna’s journey finally came full circle upon returning to her hometown of Seattle and the creation of PURE Home Studio.
As we were looking for a house for our family I was shocked to see what a difference staging was making in how buyers were perceiving homes and how much they were ultimately willing to pay for them.
Marketing Assistant at Real Estate Staging Association
Joanna creates marketing, advertising, and social media messaging for the purpose of conveying the organization's mission, vision and value, educating consumers, attracting new members, highlighting member accomplishments, providing content for real estate agents, and promoting strategic partners.
Latest posts by Joanna Fraley (see all)
- Learn How to Sell Staging Services— From LuAnn Nigara - August 22, 2025
- CEO Mindset for Home Stagers: Move Beyond a 9–5 and Scale Smart - August 22, 2025
- How to Prepare Your Staging Business for Sale – Insights From Someone Who Has Been There - August 22, 2025
