As the Real Estate Staging Association (RESA®) celebrates its 16th anniversary, we reflect on the insights gained from the home staging community. Over the years, collaboration, education, professionalism, innovation, and the impact of home staging have all emerged as key themes that drive success in the industry.
Insight for home stagers from RESA®
Collaboration IS KEY:
One of the biggest lessons we have learned over the last 16 years is that collaboration is crucial in the home staging industry. By working together, sharing knowledge and resources, and supporting one another, we can elevate the industry as a whole.
For home stagers, collaboration means access to a wealth of knowledge and expertise from other professionals in the field. Through collaboration, stagers have the opportunity to learn new techniques, share best practices, and build relationships with other industry professionals.
At RESA®, we have worked hard to foster a collaborative community of home stagers. We provide a variety of opportunities for our members to connect and collaborate, including online groups, local chapter meetings, and our annual conference.
Through these collaborative efforts, we have seen the home staging industry grow and evolve in incredible ways. Stagers who may have once viewed each other as competitors now see the value in working together to elevate the industry as a whole.
As Gina Vierra, RESA’s Vice President of Operations, notes, “Collaboration has become the norm in the home staging industry. Home stagers understand that by working together, they can create a stronger and more successful industry.”
Felicia Pulley, RESA’s Creative Director, adds, “Through collaboration, home stagers can learn from each other’s successes and challenges. They can build relationships that can lead to referrals and partnerships, and they can work together to improve the overall quality of the industry.”
In short, collaboration has been essential to the growth and success of the home staging industry, and RESA® is proud to have played a role in fostering a collaborative community of home staging professionals.
Education is essential:
One of the most important lessons we have learned in the last 16 years is that education is essential to success in the home staging industry. Those who prioritize ongoing education and stay up-to-date with the latest trends and techniques are more likely to achieve success and provide top-notch service to their clients.
At RESA®, we believe in the power of education and have made it a priority for our members. We offer monthly webinars, we have accredited education partners, and provide a list of CE partners to ensure our home stagers have access to the best possible education.
“We have seen time and time again that those who prioritize education and take advantage of the resources available to them are the ones who see the most success in this industry,” says Shell Brodnax, CEO of RESA.
By prioritizing education and staying up-to-date with industry trends, home stagers can offer their clients the best possible service and stay ahead of the competition.
The Impact of Home Staging:
The impact of home staging on the real estate industry has grown significantly over the last 16 years. What was once seen as an optional luxury has now become a norm in the industry. The benefits of staging are now widely recognized by homeowners and real estate agents alike. Properly staged homes can sell faster and for a higher price, which is why more and more homeowners are investing in home staging to help their property stand out in a crowded market.
As the home staging industry has grown and matured, so too has the demand for staging services. Real estate agents now routinely recommend staging to their clients as a way to increase the chances of a successful sale. This shift in mindset is due in no small part to the efforts of RESA® and its members to educate the public about the benefits of home staging. By working together to promote the value of staging, we have helped to make it a standard practice in the industry.
Professionalism:
One of the key lessons we’ve learned over the last 16 years is the importance of professionalism in the home staging industry. As the industry has grown and become more established, it has become increasingly clear that upholding high standards of ethics and professionalism is crucial to success.
At RESA®, we are dedicated to supporting our members in their efforts to establish themselves as professionals within the industry. This includes offering resources and education on best practices for running a successful home staging business.
As the home staging industry has matured, the importance of professionalism has become increasingly clear. To be taken seriously as a home stager, it’s important to approach your work as a profession, rather than a hobby. As Gina Vierra, a veteran of the industry, notes, “We are seeing more and more stagers approach their work as a profession, rather than a hobby. They are using contracts, setting expectations, hiring properly, and are insured. These are all hallmarks of a true professional.” By adopting these practices, home stagers can build trust with their clients, establish credibility within the industry, and ultimately, achieve greater success.
To improve your processes and establish yourself as a professional in the industry, consider investing in ongoing education and training, setting clear expectations with clients, and developing a solid contract to protect both yourself and your clients. By taking these steps, you can establish yourself as a trusted and reliable professional in the home staging community.
Innovation:
Finally, we have learned that innovation is essential for success in the home staging industry. By embracing new technologies, techniques, and trends, home stagers can stay ahead of the curve and offer the best possible service to their clients. Felicia Pulley comments that “Innovation is key to success in any industry, and the home staging community is no exception.”
The home staging industry has come a long way in the past 16 years, and the insights gained from collaboration, education, the impact of home staging, professionalism, and innovation will continue to drive its growth and success. As Gina Vierra states, “By continuing to work together and share our experiences, we can help each other thrive and build a stronger home staging community.”
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