If you’ve ever asked yourself how to get press as a home stager, you’re not alone and you’re not too far behind. For many business owners, press coverage feels like something that just “happens” to other people. But Red Barrinuevo, an HGTV personality and award-winning stager, is here to tell you that smart PR and marketing are within reach for every stager, if you know how to package yourself.
“People think PR means just hiring someone and suddenly you’re on the news—but that’s not how it works. You need the visuals, the message, and the right pitch.” — Red Barrinuevo
In one of the recent RESA® Professional Development Webinars, Red walks through how he went from launching Redesign4More in Toronto to being featured in national publications, appearing on HGTV Canada’s Hot Market, and building an Instagram following of 12.5K+ across his personal and business accounts.
So, How Do You Actually get Press as a Home Stager?
Red doesn’t sugarcoat it. The key isn’t just hiring a PR firm and hoping for the best, it’s about showing up with media-ready marketing assets, a polished brand, and a clear story. In this session, Red breaks it all down, from how to create a digital lookbook that converts to what it really costs to work with PR professionals.
“One of the first things we did was put together a lookbook. I created it in PowerPoint—it doesn’t have to be fancy, but it has to look intentional.”
Whether you’re looking to be featured locally or land a big feature in a design publication, this webinar shows you how to make your business press-worthy, and visible.
What You’ll Learn:
- How to get press as a home stager by understanding what editors and producers are actually looking for
- Why a professional lookbook can be the difference between being skipped or spotlighted
- How Red uses PowerPoint or Keynote to create media-ready brand assets that don’t break the bank
- What to expect when working with a PR firm—and how to tell if it’s the right time for you
- The exact ways Red has landed features in outlets like Toronto Star, Reno & Decor Magazine, Canadian Home Trends and more
- How to budget for marketing that fuels visibility without stretching you too thin
- Strategies for repurposing content so your efforts go further across Instagram, email, and media kits
- How to adapt your PR strategy to your local market and still stand out
Who Should Watch This On-Demand Content:
- Stagers wondering how to get media coverage or build visibility in their city or region
- Experienced stagers looking to level up their brand authority and attract bigger opportunities
- Anyone tired of being the “best-kept secret” and ready to be known
Stop Wondering How to Get Press as a Home Stager – and Start With this Webinar
You don’t have to be a celebrity to get featured, but you do need a clear brand, great visuals, and a strategy. Red’s honest and experienced approach to PR and marketing proves that with the right positioning, any home stager can get press—and turn that visibility into growth.
“Getting press isn’t luck. It’s strategy—and you have to be ready when the opportunity comes.”
Watch the full webinar in the RESA® Member Library today.
Join RESA® for unlimited access to our on-demand library
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