What’s the Real ROI of Home Staging? RESA® Releases Q1 2025 Market Insights

In a shifting real estate market, sellers and agents alike are asking one key question:Is home staging really worth the investment?

According to new data from the Real Estate Staging Association® (RESA®), the answer is a resounding yes. RESA® has just released its Q1 2025 Home Staging Market Insights, and the results offer some of the most compelling proof yet that professional home staging pays off.

The report pulls directly from RESA’s Sold Over List Price Club, a program that tracks homes staged and sold by RESA® members across North America. The data represents 84 homes that sold in the first quarter of 2025, providing real-world figures—not assumptions or hypotheticals.

Highlights from the Report:

Average Return on Investment (ROI): 2,334%
Average Over List Price: $56,000
Average Staging Investment: $3,588
Average Days on Market: 12
Average Sale-to-List Price Ratio: 107%

For every $1 invested in professional staging, sellers saw an average return of $23.34—a number that makes even seasoned agents take notice.

Why This Report Matters to Agents and Sellers

For real estate agents, this data is more than just numbers—it’s proof you can use in your next listing presentation.

“Agents tell us all the time that sellers push back on staging because they don’t understand the value,” says Shell Brodnax, CEO of RESA®. “That’s why we collect this data. These aren’t inflated stats from one-off luxury listings—this is real performance from real staging businesses across North America. These are the kinds of numbers that can change the conversation.”

Homeowners preparing to sell in 2025 want to know how to maximize their profits while minimizing days on market. This report helps answer that with measurable ROI, showcasing how even a modest investment of under $4,000 can yield returns well into five figures.

Staged by First Impressions Staging + Design in the RESA Sold Over List Price Club

Staging Isn’t an Expense. It’s a Strategy.

One of the most common objections agents hear from sellers is that staging feels like “another cost.” But the Q1 2025 report flips that perception on its head.

Not only did homes in this report sell in less than two weeks on average, but they also brought in tens of thousands of dollars over asking price. And it wasn’t just the high-end listings. Properties staged for less than $1,000 still saw a 134% ROI, proof that consultation services and minor enhancements can still deliver meaningful returns.

“This kind of ROI doesn’t happen by accident, it happens when staging is treated as a business tool, not an afterthought,” says Felicia Pulley, RESA®’s Creative Director. “If you’re in real estate today and you’re not including staging in your strategy, you’re leaving money, and opportunity, on the table.”

Knowing these numbers, there’s no reason not to present staging as part of your standard marketing plan. And for sellers who are hesitant due to budget, there’s a solution that removes that obstacle entirely.

RESA® members now have access to a Pay at Close option through Titus, allowing sellers to pay for staging after their home sells—with no added fees.

See available states and learn more here.

Staged by CHC Home Staging Inc sold over list price club RESA member

Download the Full Report on Home Staging in Q1 2025

We’ve taken the data and turned it into a clean, shareable graphic that’s perfect for agents, stagers, and homeowners alike.

Click here to download the Q1 2025 Staging Market Insights

Ready to Stage Smarter?

Looking to make results like these part of your everyday business? Work with a RESA® stager—trained professionals who follow a strict code of ethics and are committed to helping homes show (and sell) their best.

? Find a RESA® Stager Near You

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Felicia Pulley

Creative Director + Host of The Staging Insider Podcast at Real Estate Staging Association

Felicia Pulley is the Creative Director of the Real Estate Staging Association® (RESA®) and host of The Staging Insider podcast. She leads RESA’s creative direction, communications, and content strategy, developing resources and media that elevate the home staging profession. Through her work and podcast, Felicia spotlights the people shaping the industry and provides valuable insights for stagers, real estate professionals, and design enthusiasts across North America.