It’s been one week since the largest, ground breaking; trend setting conference in the history of home staging took place in Fabulous Las Vegas!
With over 220 home stagers representing the United States, Canada, Australia, South Africa and the United Kingdom to say the RESA conference was a HUGE SUCCESS is an understatement.
The conference was kicked off my HGTV’s Matthew Finlason in typical non-disappointing Matthew style. Matthew kept the audience motivated by speaking about diversifying and sustaining your brand in fluctuating markets.
I spoke about the state of our industry, where we came from, where we are and where we are going.
Ricardo Bueno spoke about the importance of social media to market your business.
David Avrin The Visibility Coach, professional speaker and author presented It’s Not Who You Know – It’s Who Knows YOU! – How to Raise Your Profits by Raising Your Profile! David made us laugh while teaching us how to increase your visibility and position yourself as an expert.
Founder of www.WomenHomeOwners.com Ginny Mees, spoke about how to use networking as a marketing tool. Check out Ginny’s network!
Our lunch time presenter was HGTV’s Designed to Sell’s Bethany Souza. Bethany is simply charming, professional and funny! She talked to us about raising the bar with our staging business and finding your signature style.
President of HSR and National VP of RESA, the amazing and engaging Audra Slinkey spoke on Ten Critical Keys to Every Successful Website.
Our workshops included Melissa Marro covering Creating Limitless Market Opportunities – Becoming the “Go-To” Company. Terrylynn Fisher covered how to “collaborate” with REALTORS® as a professional and not be a “service provider”. Lori Kim Polk covered how to diversify your business by working with flippers and Kathy Nielsen and Michelle Minch taught us how to take amazing photographs to highlight our staging work.
The Home Staging Industry Awards were presented and they deserve a blog of their own so click here to read who was honored.
Day Two:
Ashley Whittenberger taught us about Pricing Strategies for Stagers. Ashley is funny and engaging and brought a lot of important information to the conference.
Our panel of experts included Audra Slinkey of HSR, Christine Rae of CSP, Matthew Finlason from HGTV’s The Stagers, Joanne Lenart-Weary from One Day Decorating and Jackson West from the W-Networks TV show the Experts. Click to view some of the amazing panel session.
RESA’s trademark and copyright attorney Erik Pelton spoke to us about the importance of trademarks, copyrights and how it affects your business.
Mike Robbins Author, Speaker, Coach was our keynote speaker. Mike delighted us with the message of the power of authenticity. In our personal and business lives being authentic is a powerful tool. Mike has written a book on this subject and I highly recommend it. . Mike is funny, reflective and made us all think.
I closed the conference with the message of the Law of Attraction. Reminding everyone to take what they have learned and “make it happen”. The power of the law of attraction to manifest what you want, need and desire in your life is 100% attainable.
I want to thank everyone that attended and contributed to the conference. The feedback we are getting is fantastic. We are looking forward to organizing next year’s conference.
Here are a few of the reviews I was able to locate here on active rain Ashley Whittenberger, Carmella Abella, Alicia Autrey, Nancy Maurer and Melissa Marro.
For a visual review of the conference go to www.RESAConvention.com
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