Johnathan Miller and co-host Shari Auldridge worked with me to create RESA’s first video series One Look Two Ways, where they spontaneously visit other RESA stagers and give them a “Staging” Challenge! Creating this series opened up other opportunities that helped grow exposure for their business, and they are excited to share how you can use video marketing to build brand awareness in your market.
By adding video marketing to your social media strategy you will learn how to:
- Introduce the necessity of clear goals in utilizing videography on Social Media. Companies shouldn’t do social media because everyone else is doing it. They should have concrete and realistic goals that outline what they expect to get out of it in the long term.
- Convey how social media happens on the users’ terms. Users choose to engage with you, not the other way around, so shouting as loud as you can – a very effective tactic in classic marketing – is meaningless in social media. Users will just ignore you.
- Deliver products and services that are very visually rich. We will delve into platforms such as Facebook & Instagram. Stagers that generate video (or who have ambitions in that direction) we will show the inner workings of Facebook Live & Instagram video and possibly a few alternative video sites.
Learn From One Look Two Ways Hosts Johnathan And Shari At RESACON2018 – Register Today!
Shari Auldridge is the Owner of Staged Above in Washington County, Maryland. She started her company is 2012. Like many, Shari started in her garage with zero employees. Once she decided to stop being stubborn and hire team members that is where she finally experienced growth. Staged Above currently has four employees, herself, 2 assistant stagers and an office manager. Shari is big on continuing education in our industry and always strives to under promise and over deliver to her clients.
Johnathan Miller moved to Richmond Virginia in September 2009, where he embraced his entrepreneurial spirit, founding Jsquared Interior Staging and Design. With projects sprinkled throughout the Commonwealth and Metro DC area, Johnathan is best known for creating polished spaces that are functional, friendly and beautiful. Each project speaks to his client’s needs. His aesthetic is classic with a twist, timeless with a hint of edge. He prides himself on his attention to detail, obsession with a well-trained eye for quality, craftsmanship, furnishings, and textiles. As the RESA VA State President, Johnathan’s leadership promotes objectives that emphasize unity through collaboration, community outreach, and teamwork. “If you want to go fast, go alone. If you want to go far, go together.” African Proverb
“Being a RESA stager offers you the ability to transform your business into something that you never thought possible.” “The biggest benefit is realizing your potential.” – J.M
Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.
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