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Ask The RESA® Experts – To Pay For Leads Or Not To Pay For Leads?

Posted on by Felicia Pulley

Our RESA Experts are here to answer all your industry related questions! This week Deb Garvin from Minnesota has a question about whether or not to pay for leads.

“I am a new home stager, and I just received a call from a Home Advisor Representative recommending that I sign up to get new customer leads in my area. I’m not sure if it will be worth the cost, or if I should just stick with networking through realtors and others. Does anyone have experience with Home Advisor and if so, do you have any advice for me in this regard? I’m trying to keep my initial costs low, but I also don’t want to pass up a good opportunity to get my name out there.”

RESA expert and CEO Shell Brodnax shares her answer;

Great question! To pay for leads or to not pay for leads. I would have to say that while I do hear of people getting a few leads, I don’t know that I have actually ever heard of anyone getting a job. The issue with a lead generation program is that the home owner likely does a Google search to start with. If you have done a good job with SEO on your website, they will find you at the same time they are finding the lead generating website. So, why pay for something when they can find you on their own?

Some alternatives to paying for leads is to market directly to homeowners who have been on the market for an extended period, market to agents, beef up your own SEO, join or form a RESA Chapter, join a local association of REALTORS or Women’s Council of Realtors as an affiliate member.

Submit your questions for our RESA® Experts here.

Felicia Pulley
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Felicia Pulley

Felicia is the Creative Director for the Real Estate Staging Association (RESA®). Her goal is to promote those in the industry who advance professionalism and excellence in real estate staging and provide valuable resources for home stagers and real estate agents alike. Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.

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