Author Archives: Felicia Pulley

Felicia Pulley from the Real Estate Staging Association® demonstrates the ChatGPT Zillow integration for home stagers, showing how the new feature can search real property listings and identify vacant homes or price-reduced listings in Reno, Nevada.
ChatGPT’s New Zillow Integration: What It Means for Home Stagers

Discover how home stagers can use ChatGPT’s new Zillow integration to find listings that need

RESA is calling for stagers to participate in the Q3 data collection for staging statistics.
Help Us Finish the Year Strong: Share Your Data for the Home Staging Industry Statistics Q3 2025 Report

RESA® is collecting Q3 2025 home staging statistics from stagers across North America. Submit your

RESA® Is Accepting 2026 Webinar Proposals

RESA® is accepting proposals for the 2026 Professional Development Webinar series. Pitch a practical 60-minute

Grant shares the CFO playbook for home stagers at RESACON Vegas
The CFO Playbook for Stagers: What We Learned from Grant’s RESACON Encore

Grant’s RESACON session shows stagers how to price, track KPIs, and protect cash with simple

Susie Passons’ practical path to time freedom and steady profit.
Susie Passons on Teamwork and Building a Staging Business That Lasts

Susie Passons shares her home staging story—hiring employees, passing a state audit, pricing smart, and

What RESACON’s Leading Stagers Shared: Expert Advice You Can’t Miss

Missed RESACON this year? Discover essential home staging advice and expert insights directly from the

Professionally staged Brooklyn bedroom at Prospect Park West with twin beds, space-themed bedding, and natural light.
Brooklyn Home Staging Prospect Park West: $150K Over Asking in Just 28 Days

Discover how Terry Mainord Design staged a Prospect Park West co-op to sell for $150,000

Open-concept living room and kitchen in a staged West Linn, Oregon home with modern furnishings and warm accents.
Why This West Linn Home Sold for $40,000 Over Asking — And What It Means for Your Listings

Discover how RESA Accredited Staging Business Home Staging Northwest helped a West Linn, Oregon home

Home stager inventory neatly organized on black metal warehouse racks
This RESA® Stager Found the Ultimate Warehouse Racks Hack

Discover how a home stager scored high-quality warehouse racks for just $100 each, saving thousands

Have you ever wished you could stage a home faster and with fewer mistakes? That’s exactly what a method called Lean Sigma helps you do. Don’t worry—it sounds complicated, but it’s actually pretty simple once you break it down.
Faster, Smarter, Better: What One Stager Took Away from Ellen Mann’s Session at RESACON

Have you ever wished you could stage a home faster and with fewer mistakes? That’s