Author Archives: Joanna Fraley

Learn How to Sell Staging Services— From LuAnn Nigara

Learn how to sell staging services with value-first intros, price-objection scripts, and ROI talk tracks.

CEO Mindset for Home Stagers: Move Beyond a 9–5 and Scale Smart

Do you have a CEO mindset? Recap from RESACON from pricing, packaging, and systems—to moving

How to Prepare Your Staging Business for Sale – Insights From Someone Who Has Been There

Prepare your staging business for sale with Natalie Lorenz’s step-by-step playbook: valuation, SOPs, deal terms,

Virtual Home Staging Education from RESACON 2025: Encore Series Registration is Open!

Missed a Session—or the Whole Conference? RESACON 2025 Encore Series is Here Whether you made

Help Us Set the Record Straight: Submit Your Q1 2025 Staging Stats by May 15

Help shape the 2025 home staging industry statistics report. Submit your Q1 data by May

The Power of Connection: How Being Part of the Home Staging Community Fuels a Stager’s Growth

If you want to go far, go together. For home stagers, having connections within the

Elevating Home Staging: Why Stagers Should Avoid Blow-Up Beds and Cardboard Boxes

When staging a home, each room should delight potential buyers by displaying the home’s natural

Messy Branding, Messy Business: Key Takeaways from Laurie Graham’s Webinar

When it comes to home staging, first impressions matter—and not just for the properties you

Key Takeaways from Holly Gosa’s Exclusive RESA® Webinar

Discover actionable tips from Holly Gosa in our latest RESA® webinar. Learn about pricing strategies,

Ultimate 2025 Success Plan for Stagers: Insights from Marianne Cherico

Learn how to create a thriving staging business in 2025 with Marianne Cherico's 'Ultimate 2025

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