Bionki Interiors’ Staging Strategy Yields $150,000 Over List Price and Significant ROI
Pantea Bionki, founder of Bionki Interiors, recently achieved an extraordinary result by staging a property that sold for $150,000 over the list price. This remarkable outcome highlights the substantial return on investment (ROI) that professional staging can provide, proving that strategic design choices can significantly enhance a property’s market value.
Maximizing ROI with a Targeted Staging Approach
Understanding the potential ROI from the start, Pantea tailored her staging strategy to meet the needs of the property’s target buyers—young professionals and growing families. She knew that these buyers value a blend of style, comfort, and practicality, so she selected furniture and decor that emphasized both the functionality and aesthetic appeal of the home.
For example, the living room was designed to be both inviting and visually striking, using modern furniture in neutral tones to create a sophisticated yet comfortable space. This approach not only enhanced the room’s appeal during showings but also ensured that the property photographed beautifully, which is crucial for attracting online interest.
Overcoming Market Challenges to Enhance ROI
In a competitive real estate market, making a property stand out is essential for maximizing its selling price. Bionic Interiors faced the challenge of differentiating this home from similar listings in the area. She addressed this by incorporating unique design elements that added both character and appeal without overwhelming potential buyers.
One challenge was the large, open master bedroom, which could have felt impersonal if not staged thoughtfully. Pantea overcame this by creating distinct zones within the room—a cozy reading nook, a workspace, and a sleeping area. This approach made the room feel more intimate and functional, helping buyers envision how they could personalize the space to suit their needs.
The Power of Attention to Detail
Pantea’s meticulous attention to detail was a key factor in driving up the property’s value. Each room was carefully designed to appeal to the lifestyle aspirations of potential buyers. The dining area, for example, featured a sleek wooden table paired with modern chairs, positioned to make the most of the view of the lush outdoor space. This setup highlighted the home’s entertaining potential, making the dining room a standout feature that resonated with buyers during both in-person visits and online tours.
Additionally, Pantea’s strategic use of lighting enhanced the property’s appeal. By ensuring each room was well-lit—through both natural light and well-placed lamps—she created warm, inviting spaces that photographed exceptionally well. This was crucial in attracting a wide range of buyers, which ultimately led to multiple offers and a final sale well above the asking price.
An Impressive ROI for the Homeowner
The $150,000 over-list-price sale, combined with the careful and cost-effective staging by Bionki Interiors, resulted in a staggering 2912.5% ROI for the homeowner. This figure clearly demonstrates the value of professional staging in real estate. Pantea Bionki’s strategic approach not only increased the property’s marketability but also delivered a significant financial gain for the seller, far exceeding expectations.
Bionki Interiors staging transformed a beautiful property into an irresistible home that stood out in a crowded market, proving that investing in professional staging can lead to extraordinary financial results.
For sellers considering the benefits of staging, Pantea’s success story provides a compelling example of how the right design strategy can dramatically increase a property’s final sale price and ROI. Bionki Interiors continues to set a high standard for staging excellence, delivering outstanding results for both agents and homeowners alike.
Find a Stager Near You
If you’re inspired by Pantea Bionki’s story and are in the Chino Hills area, click here to learn how you can work with Bionki Interiors to maximize the value of your property. For those outside of Chino Hills, find a RESA® professional stager in your area to see how expert staging can transform your home and boost your sale price.
The Real Estate Staging Association has a directory where you can search by city, zip code and even narrow it down based on the type of services members offer. Click here to access the directory.
Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.
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