Shell Brodnax had the chance to chat with Dottie Herman the CEO of Real Estate brokerage firm Douglas Elliman about her beginnings in the real estate industry, home staging and RESACON 2019 during this special edition of Stager Talk.
For the first time ever Shell Brodnax will be joining our keynote speaker on stage for an intimate conversation about home staging and the real estate industry. You have a chance to get your questions answered by Forbes “Richest Self Made Woman In Real Estate” – Dottie Herman.
Here was a few of my takeaways from Dottie during this special edition of Stager Talk:
- “Good compition is good for you”
- “I have always believed in stagers, when somebody drives by a house it will make an impression, if they like what they see they may come inside, but when you come inside that’s another impression – and it can make it or break it”
- “We are in a market especially with millennials, homebuyers don’t want to wait, they want it done now, they want it to look nice.. I think its even more important now to have your home dressed and shined – the value of home stagers is tremendous”
- “I wasn’t afraid to get the word no – today it might be no, and tomorrow it may be yes – I believed I could do it”
Listen to the full conversation here:
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Creative Director at RESA
Felicia is the Creative Director for the Real Estate Staging Association (RESA®). Her goal is to promote those in the industry who advance professionalism and excellence in real estate staging and provide valuable resources for home stagers and real estate agents alike.
Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.
Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.
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