Feature Friday – kellydesigns

kellydesigns, located in Fairfield, Connecticut, specializes in interior design, decorating, home staging and redesign of spaces and dwellings. Founder, Kelly Sohigian has a strong background in fashion design, development and technical expertise in fabrics and color and residential real estate which has allowed her to provide her clients with top-notch customer service and get the most out of their home selling experience.

Kelly has been recognized many times over for her leading design work as well as excellence in customer service. She joined the Real Estate Staging Association® in 2011 and is RESA Pro® member.

RESA provides structure for our Industry, keeps us informed, and offers support.”

Learn more about Kelly:

My motto is…

You should love where you live!

Before I was staging…

VP of Merchandising for Christian Dior Men’s Neckwear.

My goal is…

To make my clients happy!

When I am not working I enjoy…

Gardening, golf, beach, boating.

When you are in a rut creatively where do you go or what do you do to get out of it?

I am always shopping and looking for trends. Going to market always inspires me- the design centers inspire me!

Why did you choose to become a stager?

Saw the need, saw what staging could do to enhance a property and sell it- love the process!

My morning ritual is…

Walk my dog, check emails and work out.

My number one goal this year is…

To exceed my plan of a 25% percent increase.

My favorite meal after a long day of staging is…

Steak and salad.

My personal aesthetic is…

Transitional, a bit modern, and easy.

When faced with a struggle…

I problem solve!

Who is your role model and why?

I cannot say I have one role model, there are many people I admire.

I am…

Creative, talented, friendly, approachable, crazy about design and staging.

What part of owning your own business is the least enjoyable for you and why?

The accounting part. That is why I hired help many years ago to help with the accounting end.

If you could only keep five possessions, what would they be?

My wedding ring, my necklace from my grandmother, my bracelet from my boys, my house, my dog!

My go-to staging accessory is…

Beautiful botanicals.

What does a perfect day look like to you?

A beautiful house with a vacant stage scheduled for the day!

I love what I do because…

It taps into my creative side. I truly love helping people feel good about their homes and selling their properties quickly and for more money.

Right now I am obsessed with…

Texture and organic vibes

What project are you really excited about right now and why?

I am working on a beautiful property in Westport Ct where we are in the process of painting and changing light fixtures. The staging will be in 2 weeks and it will really help this house reach top price.

You can find out more about Kelly and her company by visiting her website https://www.kellydesignsofct.com/

Joanna Fraley
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