RESA® Member, Sarah Waterfield is the Founder and Creative Director of Modern House Staging based in Stratford, Prince Edward Island (PEI), Canada. Sarah’s focus is creating lifestyle settings that emotionally connect with potential buyers.
Think of it like a matchmaker service, but for houses. From the initial spark of attraction to the final sale, our goal is to guide the potential buyer through a journey where ‘first comes love’ that inevitably leads to ‘sold.’
Marketing Assistant at Real Estate Staging Association
Joanna creates marketing, advertising, and social media messaging for the purpose of conveying the organization's mission, vision and value, educating consumers, attracting new members, highlighting member accomplishments, providing content for real estate agents, and promoting strategic partners.
Latest posts by Joanna Fraley (see all)
- Learn How to Sell Staging Services— From LuAnn Nigara - August 22, 2025
- CEO Mindset for Home Stagers: Move Beyond a 9–5 and Scale Smart - August 22, 2025
- How to Prepare Your Staging Business for Sale – Insights From Someone Who Has Been There - August 22, 2025
