On January 20th, 2022 Audra Slinkey of Home Staging Resource kicked off the first RESA® Professional Development Webinar of the year:
Getting Your Website to WORC for Your Business Success
Audra shared website strategies and hot tips that work to help dial in your branding, website, sales funnels and automate your marketing in less than a day!
Recorded live on january 20th, 2022
Here is a timestamp breakdown of what Audra covered during the live webinar:
- 3:37 Audra Slinkey’s background and knowledge in both home staging and website development.
- 4:53 Who is this workshop for?
- 6:57 Audra shows what her brand/website looked like in 2006 and talks about how websites have evolved since then.
- 8:20 Looking at your website with a pair of fresh eyes.
- 9:04 When you look good online, business follows + websites can automate your marketing for you.
- 11:00 RESA stats from the Seller’s Market Survey.
- 12:05 Stats to use when a buyer says they don’t want to stage because homes are already selling + Audra’s pitch to make that relatable.
- 13:00 Audra goes over recent REALTOR and HOUZZ stats, and why it is important to stay up on the news from industry leaders.
- 14:00 Kitchen and bath design – do you offer a page on your website for this service? If not why you should.
- 15:19 Average architectural & design services sector backlog indicator – 9 weeks out!
- 15:57 You have to have the technology to back up your business. But websites and branding can be pricey.
- 16:26 If you do not own your website or control it, that will be a problem when you want to make updates.
- 17:57 With websites, it is not “If you build it, people will come.”
- 19:00 Audra audits sites from industry professionals to compare how styles change, and when it is noticeable if they are not updated often.
- 19:50 Take a day and do this for your business…
- 20:25 5 steps to success path for websites – WORC
- 22:44 About us section – personalize it and be real.
- 23:33 Branding – Do you have a signature brand? Audra’s hot tips plus free tools to find colors for your brand!
- 27:43 Direct Response Copy – what it is and why you should be using it on your website.
- 28:14 Portfolio and imagery pages, Pinterest style is hot!
- 30:16 Best photos first – examples of mistakes and what to do instead.
- 31:33 Get professional photos of your homes and YOU – update often.
- 32:52 If you don’t have a portfolio example of what to do instead.
- 33:24 Optimized for search and viewing – trends.
- 35:28 Knowing your keywords.
- 38:32 Dial in your service pages to get noticed right away.
- 39:10 Google pay per click.
- 40:48 Consider a few blog posts and go evergreen.
- 41:30 Relationship Driven – generic is outdated.
- 42:07 Examples of some “about us” pages with what Audra likes and what she would do differently.
- 43:25 Explain how you work and what makes you different.
- 45:33 How to use testimonials and stats on your website.
- 46:34 Sprinkle in the call to action especially if you are paying for advertising to your site.
- 48:50 Offering irresistible freebies with examples of some free resources.
- 49:16 The secret list, the follow up.
- 54:44 Connected for traffic.
- 56:53 Connect to directories.
- 58:12 Traffic building strategies.
- 1:00:27 Consider automating contact.
- 1:51:22 The money is in the list.
- 1:04:15 Stats and metrics – doing the “ad” math.
- 1:06:50 Special offer for RESA Members + questions!
Home Staging Resource is offering RESA® members $100 off of a stand alone Designer Website. Log in here to take advantage of this offer.
To access the replay, members will need to login to the RESA Website and navigate to the Members Only Resource Area where there is a banner to access our private Vimeo channel and the password.
LOG IN TO MORA HERE!RESA® webinars are made possible by membership dollars to help advance professionalism in home staging. To support the RESA® mission sign up to become a member.
Visit the RESA Webinar Schedule to register for upcoming Newbie Webinars and Professional Development Webinars!
**RESA® Professional Development Webinars are only open to all current/active RESA® members**
Marketing Assistant at Real Estate Staging Association
Joanna creates marketing, advertising, and social media messaging for the purpose of conveying the organization's mission, vision and value, educating consumers, attracting new members, highlighting member accomplishments, providing content for real estate agents, and promoting strategic partners.
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