Imperial Staging and Photography – RESA Feature Friday

LeAnn Hill, the Owner and Founder of Imperial Staging and Photography based in Katy, TX believes you only have one chance to make a great first impression. Beginning her real estate career as a photographer, LeAnn now works with homeowners to provide consultation and staging for occupied and vacant homes, in addition to her real estate photography services.

I loved creating backdrops/sets and other Houston area photographers rented our portrait studio to use what I had created. I had a natural ‘eye’ for design. I enjoyed photographing homes but, wanted more. I found myself spending more and more time in the homes I was hired to photograph. I ‘fluffed’ things. I noticed details. I knew enough about composition in photography to create good photos.

LeAnn understands that a staged home creates a feeling and pulls a buyer into a home, moving them from one room to the next. As a professional photographer, LeAnn knows that photographs can tell a story in a home. The buyer wants to know more. She uses proven staging techniques and professional photographs to sell homes quickly and for maximum return on your investment.

I began collecting plants, white towels, pretty soaps, etc. and the Realtors for whom I worked paid a bit extra and knew that I might spend a day in a home photographing it. I took staging courses and earned accreditations. At this point, I rarely provide “whole house” photography. But, I do love creating vignettes and photographing things which help to tell the story of a home.

Learn more about LeAnn:

We asked LeAnn some questions to help you get to know a little more about her.

home staging office space
Photos provided by Imperial Staging and Photography

Where do you draw inspiration from for your staging?

I draw inspiration from other stagers. I am constantly amazed at the work of others. I read “home” books. I watch HGTV. Honestly, I think HGTV introduced staging to many real estate agents and homeowners. I also draw inspiration from nature. 

When you are in a rut creatively where do you go or what do you do to get out of it?

I’m very blessed. My assistant is a creative soul.

bright living room home staging
Photos provided by Imperial Staging and Photography

What do you enjoy to do outside of work?

I love traveling. We owned a vintage Airstream travel trailer for a few years and had a blast simply “unplugging” from our everyday lives. I hope to purchase another camper in the near future. I enjoy hanging out with family… doesn’t really matter what we are doing. Between us, we have 6 kiddos, 1 grand baby and another to arrive any day. We have 2 Australian Labradoodles that we spoil. I love all things Texas Aggie and follow Astros baseball.

Right now I am obsessed with…

I find myself attracted to blues, greens, golds and other colors which I can “pull” thru windows. I love textures.

bedroom home staging photography
Photos provided by Imperial Staging and Photography

What is the next step in your staging career?

I’m hoping that my next step in staging is actually making a consistent profit. I made so many mistakes when I began staging. As many others new to the business do, I wanted jobs so badly that I worked myself to death and actually lost money. I feel like I’ve finally reached a place where I’m content quoting what my services are worth.

What project are you really excited about right now and why?

We just began working with a custom home builder with 8 new homes on the horizon. That’s FUN!

Are you managing a team? If so what do you do to keep your employees motivated.

I don’t have a “team”. But, I have an assistant who works her butt off for me. She is incredibly valuable. She believes in me. She believes in us. I always try to give her credit when speaking with agents and homeowners. I couldn’t do this job without her.

white living room home staging photography
Photos provided by Imperial Staging and Photography

What part of owning your own business is the least enjoyable for you and why?

The “unknown” is stressful. I may have a few weeks without a job and then have two weeks with more opportunities than I can handle. Staging is hard work… physically, financially, and mentally. It’s not just decorating and making things pretty.

Why do you choose to be a part of RESA?

I choose to be a part of RESA because I recognize the knowledge and achievements of its members. As a member who is fairly new to the industry, RESA offer a wealth of information.

You can find out more about Imperial Staging and Photography by visiting https://www.imperialstagingandphotos.com/

Joanna Fraley
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