Home Staging Scoop, RESACON 2018, The RESA Lifestyle

Learn How To Work With Builders and Re-hab Clients At RESACON2018

Posted on by Felicia Pulley

Do you want to look into adding an additional revenue stream to your home staging business? You might want to consider working with homebuilders and flippers, as a home stager your skills will transfer over easily to this part of the real estate industry. Learn from Liz Connolly who has been involved in sales, marketing and design for over 30 years and has worked for and with a wide array of home builders and real estate agents at RESACON in July on this very topic!

 

Working with homebuilders can be a very lucrative area for real estate staging professionals. That being said, homebuilders are an entirely different breed than your basic resale staging clientele. Builder displays can be especially challenging as they generally require a vast number of furnishings and accessories and tend to sit for many months or even years. This can be very lucrative as you will receive a recurring check that you can count on each month.

Re-hab properties are typically just the opposite, not as many furnishings and accessories and they tend to sell very quickly. Many re-hab clients (flippers) seek preferential pricing and/or flexible payment terms. The key to profitability is maintaining a good balance of real estate staging projects.

 

What you can expect to learn from Liz Connolly’s session at RESACON2018:

  • Identify builders that fit your niche and inventory.
  • Learn to price builder display projects.
  • Specialized language/terms for builder staging contracts.
  • Identifying additional areas of business stemming from builder projects.
  • Developing ongoing relationships with the homebuilding and rehab community.

Learn more about RESACON2018

Felicia Pulley
Follow Me
Latest posts by Felicia Pulley (see all)
Share
Felicia Pulley

Felicia is the Creative Director for the Real Estate Staging Association (RESA®). Her goal is to promote those in the industry who advance professionalism and excellence in real estate staging and provide valuable resources for home stagers and real estate agents alike. Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.

Leave a Reply