As a business owner, you may find yourself consumed with the day-to-day tasks of running your staging business, leaving little time for strategic planning and growth. But according to Joanna Segoviano, the owner of Viano Decor based out of Southern California, working on your business, not in it, is the key to achieving massive growth.
In a recent episode of Stager Talk, Joanna shared her strategies for achieving her big scary goal of hitting 1 million in revenue. Her approach is simple but effective – work backwards. Start by setting a big scary goal for the year and then calculate the necessary steps to achieve it.
For Joanna, the magic number was 20 homes per month at an average price of $4,000 per project. By determining her average price point and the number of homes her team can stage, she was able to calculate the revenue required to achieve her goal.
Of course, scaling up your business can be scary. But Joanna emphasizes the importance of taking that next big step to achieve your end goal. By focusing on what you want for the year and working backwards, you can determine the necessary steps to achieve it.
One of the key aspects of Joanna’s approach within her home staging and design business is delegation. As a business owner, it’s essential to recognize when you need help and not be afraid to delegate tasks to others. This may mean reaching out to staffing agencies or asking team members for assistance when needed. By delegating tasks and responsibilities, you can free up time to focus on strategic planning and growth.
As you work on your business, not just in it, it’s essential to consider the costs of doing business and factor in growth when determining your pricing. Attending RESACON 2023 is an excellent way to learn from industry experts like Debbie Boggs, co-founder of Staging Studio, who will be teaching a session on pricing for profit. By factoring in the costs of inventory, storage, transportation, and labor, you can ensure that your business is profitable and sustainable in the long term.
If you’re interested in learning more from Joanna Segoviano, don’t miss her session at RESACON 2023, the largest convention for home staging professionals.
At the event, Joanna will be sharing her insights on how to hire the right employees, the importance of proper and ongoing training, how to monitor customer expectations and satisfaction, the essential role of communication from the owner to the team, and how to lead your team by setting goals. Join us at RESACON from July 29-31 to learn from Joanna and other industry leaders.
Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.
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