Unleashing the Power of Communication: Bobbie McGrath on Marketing Home Staging Services to Real Estate Agents

If you’re looking to improve your home staging business, Find out how to harness the power of communication, and learn from real estate staging industry experts, you won’t want to miss RESACON in July 2023. This annual conference offers valuable insights, strategies, and networking opportunities that can help you take your home staging business to the next level.

One of the featured speakers at RESACON is Bobbie McGrath, a home staging and consulting expert who has worked on nearly 9,000 properties since 2004. Bobbie is the creator of the Occupied Consultations Specialist® designation and has always been committed to improving her craft by seeking out insights to overcome common challenges.

During a recent episode of Stager Talk, Bobbie discussed the challenges and opportunities in the real estate staging industry, particularly with occupied properties. She emphasized the power of communication and messaging in effectively promoting and marketing your home staging business. Bobbie has encountered agents who believe they can do the staging themselves, but she has always emphasized that staging isn’t just about making a house look pretty but about making it marketable.

Bobbie’s quest for insight on how to better articulate the value of home staging came to fruition during a 5-minute presentation to a networking group in her hometown of Raleigh, NC. In those 5 minutes, Bobbie clearly explained the benefits of home staging in the real estate industry, why the right agents should join her, and how everyone in the room could be a valuable referral resource. The results were astounding, as Bobbie received numerous “warm” leads from the group of 42 various business owners.

At RESACON, Bobbie will be sharing more insights on how to overcome the common challenges of home staging, develop effective messaging, and identify the right real estate agents to collaborate with to expand your home staging business and increase referrals. By attending her session, you can gain awareness of how your current thinking, talking, and marketing strategies may be limiting business growth, identify and define the true value proposition of home staging services, and create a targeted list of the ideal real estate agents to collaborate with.

Don’t miss this opportunity to learn from industry experts like Bobbie McGrath and take your home staging business to the next level. Register for RESACON today and join us in Las Vegas in July 2023.