I’ve always believed that social media should be more than a highlight reel—it should be a conversation. As a home stager and photographer deeply connected to this industry, I’ve seen firsthand how meaningful engagement online can strengthen relationships, build visibility, and elevate our entire community.
One of the simplest and most effective ways to do that? Leave a thoughtful comment.
Why I Make Time to Engage
When I scroll through my feed, I’m not just looking at beautiful spaces—I’m looking for people showing up with purpose. And when I see a fellow stager, chapter leader, or real estate professional putting themselves out there, I make it a point to engage. Whether it’s a quick note of encouragement, a shared insight, or just letting them know their work stood out, I do it because I know it matters.
A Note from Susan That Meant a Lot
Recently, Susan Poffley, President-Elect of the RESA Ottawa Chapter, shared how my comments on their chapter’s posts helped brighten her day—and even increased the visibility of their content. That meant the world to me, because I wasn’t doing it for recognition. I was doing it to support the incredible work being done in our industry.
But it reminded me of something important: Our interactions have more reach than we think.
The Ripple Effect of Social Media Engagement
When we engage with one another online, we’re doing more than showing support—we’re telling the algorithm, “This is worth seeing.” Platforms push content that sparks conversations, which means your simple comment or reply can help a post be seen by hundreds more people.
That’s how we spread awareness about staging. That’s how we grow our businesses. That’s how we build a stronger, more visible industry.
Be the Person Who Uplifts the Industry
What Susan shared made me reflect on just how powerful our words can be. Whether it’s a fellow RESA member, a new stager finding their footing, or a seasoned pro sharing insights, our support helps them feel seen—and encourages them to keep showing up.
It’s easy to scroll past. But it’s more meaningful to stop and say something kind, helpful, or thoughtful. That’s how relationships form. That’s how collaborations start. That’s how we all rise. Don’t be afraid of social media engagement.
Final Thought: Use Your Voice
So the next time you see a post from someone in the staging or real estate world—don’t just double-tap it. Leave a comment. Start a conversation. Cheer them on.
You never know the impact your words might have—or how far that ripple will go.
Let’s keep showing up for one another. One comment at a time.
