Shell Brodnax, RESA CEO interviews Todd McAllister of OnStage & StageForce’s Tamara Holloway both award winers from the 2018 Home Staging Industry Awards in this special edition of Stager Talk.
The Real Estate Staging Association Home Staging Industry Awards are the leading awards honoring real estate staging mastery. Established in 2008, each year top producing stagers are recognized for their professional excellence and superior skills in the art of home staging and re-design. Adjusting to substantial industry growth, RESA also honors home staging related professionals who have contributed to the industry.
Todd McAllister and his team had a reason to celebrate this year at the awards ceremony held at RESACON because not only did their team make Top 10 Staging Teams of The Year, but Todd won Professional Stager of the year Vacant USA and the ultimate award of Professional Stager of the year!
StageForce was the winner of the RESA Innovative Product Or Service Of The Year, bringing today’s most robust inventory management software for your home staging business. They have a sleek, easy to use, intuitive design that makes managing inventory within your properties and your warehouse easy and efficient.
Shell Brodnax had the chance to interview Todd and StageForce’s Tamara to talk about the staging industry, their biggest successes stories, struggles and more! Listen in to the full interview to get to know these award winning professionals.
Take-aways From This Episode:
- “The pivotal point was when I stopped working in the business and started working on the business.” – Todd McAllister
- “You can not be big enough to start in inventory, I don’t care if its StageForce or a competitor, but get your stuff inventoried and start now the sooner the better because when you start when you’re small it will be maintenance that you will continue to do with your business, if you start when you have 10k plus items its going to take a long time to get everything in the system. A lot of people think they will wait until they have enough inventory but by that time its too much and they can’t wrap their brain around it and don’t want to inventory it” – Tamara Holloway
- “Since the industry is still fairly new, we are still trying to find our way so its very exciting to try different things.. we opened up a location in Boise it wasn’t working out, we gave it 6 months. Try something and give it a deadline, if it doesn’t work cut the cord and move on there is nothing wrong with failure. I think there is more knowledge and learning in failure than there is in accomplishments.” – Todd McAllister
- “I would say 90% of potential clients I ask them how are you inventorying your items, how big is your warehouse, how many items do you have? People can usually tell me how big their warehouse is on average, maybe around 2,000 square feet but they can never tell me how many items they have, never… most tell me it’s all up here (points to her head) which is exactly why Tori created the program, because it was all “up here” – Tamara Holloway
- “It is very hard when you start a business and you are the business.. to let go because you are afraid someone is going to screw up…. I still felt if I wasn’t doing it all it wasn’t going to get done right or to the level I wanted it to be, but when you start to let go of things and trust in your team and educate them they are going to do it for you because by human nature people want to do their best job. You just have to be ok with the fact things will go wrong…. You have to learn to move on and not dwell on it” – Todd McAllister
Learn more about the home staging industry awards here.
Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.
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