The home staging industry is quite competitive. If you can find a way to increase your visibility, you should leverage it by all means. Most business owners forget that accolades can become business publicizing tools. You may worry about coming off as a braggart, but all you need to learn is how to execute this marketing strategy to your advantage. Start by understanding that showing off your awards sells your brand. It encourages new businesses to work smarter and harder. You are missing out on an opportunity to market your brand and establish credibility if you haven’t started marketing your accolades from reputable organizations like Home Staging Industry Awards, which was launched by RESA in 2008.
The following ideas can help you display your home staging accolades.
Get Employees Involved
Awards often reflect teamwork. Therefore, it wouldn’t be wise to sideline your employees and underestimate their ability to spread the word on the latest company award. Most workers feel enthusiastic when their company amasses awards. Their celebratory spirit leads them to share the news with anyone who crosses their path. Although word of mouth is a traditional marketing strategy, its effectiveness lives on.
Share Your Accolades on Social Media
Informing your social media audience about your latest achievement gives them an extra reason to trust your brand. You can also go for sponsored social media posts to amplify your message and reach a wider audience. Consider making a live video because it brings more authenticity to your accomplishments. More importantly, a LinkedIn post offers a professional approach when sharing your wins with available connections.
Announce All of your Accolades on Your Website
It is not idealistic for your site visitors to miss out on crucial updates such as awards. Craft an attention-drawing pop-up message informing your visitors of the exciting news. Place it strategically in a way that doesn’t distract the user’s page navigation, while making them aware of it. The message can pop up on the sides of the pages or at the bottom. If you have won other accolades before, create a dedicated page for them. Doing this makes it easier for your potential customers to go through your achievements in one place.
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Issue an Optimized Press Release
A press release is a brilliant strategy that gives you the coverage needed to reach out to a new audience. Involve members of the media with an already established audience to get instant exposure and increase sales. In your press release, emphasize on why the award was deserved, while being careful not to come out as arrogant. Avoid exaggeration and focus on explaining what led to your success. Align your message with the award organizer’s vision for the industry and ensure your release is quotable.
Create an Inspiring Promotional Video
Visual content speaks louder and connects with the audience more. A promotional and celebratory yet inspiring video with a compelling story behind the accolade could be the trick you need to gain the trust of new customers. The video can include anyone who played a vital role in bringing the award home. Your story should flow with relatable images and footage that leave no doubt about your deserved win. Ascertain that the video is available on social media, and websites. It can be embedded in emails, too.
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Did You Recently Win a Home Staging Industry Award?
Winning a home staging award means the industry recognizes your efforts and finds you influential for upcoming talent. Do not fear talking about your accolades; instead, use them to market your brand and encourage new business owners.
Felicia Pulley is the Creative Director of the Real Estate Staging Association® (RESA®) and host of The Staging Insider podcast. She leads RESA’s creative direction, communications, and content strategy, developing resources and media that elevate the home staging profession. Through her work and podcast, Felicia spotlights the people shaping the industry and provides valuable insights for stagers, real estate professionals, and design enthusiasts across North America.
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