The Business of Staging: It’s not Pretty

After spending nearly two decades in the corporate world, most recently wrapping up a ten-year stint at Oracle, Adrienne Lord, RESA Edge Broward Speaker decided to follow her passion and officially turn her long-time hobby into a staging business. Her background in technology and passion for interior design made home staging a perfect fit.

Thus, Sell or Dwell Home Staging, was born! Adrienne is the President of the Jacksonville RESA (Real Estate Staging Association) Chapter, a RESA Pro Member, a RESA Approved Instructor and a top producing Florida Realtor®. Recently, Adrienne was awarded the 2019 RESA National Instructor of the Year.

In addition to Staging and Real Estate, Adrienne is an often-requested public speaker and coach with workshops on relevant topics like: Navigating the Maze of Social Media for Businesses, Agent/Stager Personal Branding, So You Want to be a Vacant Stager?, Speaking the Language of Realtors® and her latest workshop: “The Business of Staging – It’s NOT PRETTY!”

When she’s not busy selling Real Estate and Staging, she can often be found teaching her fellow agents the RESA “Staging to Sell” course throughout Florida.

Register to attend RESA EDGE Broward happening October 16th to lear from Adrienne.

In Adrienne’s session, you will learn how to:

– Use market data to attract and keep a loyal following of agents.
– Develop rich content that will keep agents and homeowners coming back for more!
– Use tips and tricks from successful Realtors in your staging business
– How loyal agents can become your evangelist!
– Understand the pros and cons of the pay at close/escrow model

The local real estate staging industry’s event hosted by RESA Broward Chapter invites real estate stagers from all over Florida and neighboring states to come to RESA EDGE. It’s a great opportunity to grow your business, become more efficient, and become more connected by learning from industry leaders. Learn more and register here.

Make it a work vacation and stay an extra day or two!

GUEST ROOM ACCOMMODATIONS: SAME RATE FOR OCTOBER 12 through OCTOBER 19, 2019

City View One Bedroom Suites: $149.00 plus tax, single or double occupancy. Intracoastal View One Bedroom Suites: $159.00 plus tax, single or double occupancy

The deadline to reserve your  room is Tuesday, September 24, 2019. Group Code: RBC

Felicia Pulley
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