In the bustling and competitive real estate market of Dubai, where properties need to shine among countless listings, Israa Mirjan stands out with her fresh approach to staging.
Since launching her home staging company, MHY Homes, in early 2023, Israa has quickly gained a reputation for her impeccable eye for design and her dedication to transforming spaces into captivating homes.
“I started my staging career in February 2023,” Israa shares, “and what drew me in was the ability to combine my passion for interior design with a practical purpose—helping properties sell faster and for more value.”
Based in Dubai, Israa has embraced the dynamic market and the opportunities it brings, offering a service that is both innovative and essential in today’s fast-paced real estate industry.
A Leap of Faith in the Dubai Real Estate Market
Starting a business is no easy feat, but Israa embraced the challenge. She reflects on those early days of uncertainty, saying, “I remember feeling a mix of excitement and fear. The ‘what-ifs’ can be overwhelming at times, but surrounding myself with the right support and learning from other professionals in the industry helped ease those doubts.”
Like many new business owners, Israa has faced her share of hurdles, from understanding client needs to managing the day-to-day operations of a growing business. However, her determination to succeed and her ability to learn from each experience have been key drivers in MHY Homes’ success. “Every home I stage, every client I work with, teaches me something new. It’s a constant learning process, but I wouldn’t have it any other way.”
A Commitment to Growth and Ethics
Israa’s success in staging is built on her commitment to continuous learning and staying ahead of industry trends. She proudly holds the Staging Studio – Staging Design Professional certification, a RESA® Accredited Course that has given her a solid foundation in the technical and creative aspects of staging.
The MHY Founder has been a member of the Real Estate Staging Association (RESA®) since 2023, the very beginning of her journey into the home staging industry.
“RESA® keeps me updated with the latest trends and best practices in the industry,” Israa says. “This nonprofit aligns perfectly with my aspiration to excel in my career as a stager, because RESA® promotes ethical standards and professionalism within the staging industry. As someone who values integrity and ethics in all aspects of my work, I am proud to be part of an organization that prioritizes these principles.”
Why Agents Should Work with a RESA® Stager
Working with a stager who values belonging to their professional trade association ensures that agents and clients are getting someone committed to the highest standards of the industry. “RESA® members follow a strict code of ethics, and that’s important to me,” Israa explains. “When agents work with a RESA® stager, they’re partnering with someone who’s not only focused on aesthetics but also on professionalism, integrity, and ethical business practices.” As the only RESA® stager in the Dubai real estate market, MHY Homes stands out by providing unparalleled service in a city where professionalism and high standards are critical to success in real estate.
The Future of MHY Homes
As the Dubai real estate market continues to grow, so does Israa’s vision for MHY Homes. With a strong belief in the transformative power of staging, MHY Homes is determined to help more agents and sellers see staging as an integral part of marketing their properties. Israa’s passion, combined with the support of the RESA® community, has set her on a path to becoming a leading stager in Dubai.
For anyone just starting their career in staging or looking to improve their skills, Israa offers this advice: “Invest in your education and surround yourself with a community that values ethics and professionalism. Staging is not just about decorating; it’s about marketing homes in a way that helps them stand out and sell.”
You can follow MHY Homes and see their stunning staging work on Instagram: @mhyhomes.
Felicia has a background in production design and studied at Academy Of Art University where she had a focus in Motion Pictures And Television. In her free time you can find her reading about the latest marketing trends or hanging out with her husband in Disneyland.
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