RESA Lunch and Learn Approved for Credits in Califoria

RESA Lunch and Learn Approved for Credits in Califoria

by Real Estate Staging Association August 31, 2010

The RESA Lunch & Learn Real Estate Staging 101- The Consumer’s Guide to Real Estate Staging was just approved for 2 continuing education credits in the consumer protection category in the state of California. A

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Easy Home Staging Tips – Maximize Your Results When Selling Your Home

by HomeStagingAtlanta August 7, 2010

Maximize Your Results When Selling Your Home by Following These Easy Home Staging Tips.

Easy Home Staging Tips:

  • Obtain feedback from a friend, relative or neighbor – Your objective is to get the most honest feedback as possible. Start with the exterior and work your way through the entire house. If your home has a garage, basement and/or attic – make sure you address those places as well.
  • Check out your competition – Even if it means driving around and writing down the addresses to view them online, you need to understand how your home compares to the others on the market in your area.
  • Create a list, plan and prioritize – Preparing a home for the market can be a bit overwhelming; this is where a well thought out plan will help reduce the stress. As items are completed, check it out the list. Repairs should top your list. Buyers don’t want to own fixing problems in their newly purchased home.
  • Think like a buyer, not a seller – Viewing your home as a buyers versus a seller can help reduce the emotional connection you may have with your home. This may be difficult for some sellers as the bond can be quite strong. However, you need to remember that homebuyers come into your home with an entirely different perspective.
In addition to the above, it sometimes the smallest of things that can make a world of difference.  Adding two pots of flowers by the front door or changing out the welcome mat at the front door can literally change that immediate first impression.
For examples of some of the transformations we’ve made with our Atlanta home staging services, click on the following link: Atlanta Home Staging Portfolio.
Kathy



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How to Ensure Your Home Appeals to a Broad Base of Prospective Buyers

by HomeStagingAtlanta August 6, 2010

How to Ensure Your Home Appeals to a Broad Base of Prospective Buyers

If you’ve ever toured a model home, it’s likely that you’ve noticed that the secondary bedrooms are typically staged as a boys’ room and the other as a girls’ room. The third bedroom, assuming there is one, is typically done as an office. There’s a reason for that. The developer, by design, is positioning the home to appeal to all types of buyers. Smart?  You bet.

As a home seller, you have the same opportunities.  Here are a few tips:

  • Avoid “labeling” the room – Typical labels are “children’s names.” For example “Johnny’s Bedroom.” When buyers enter “Johnny’s Bedroom” the subliminal message being conveyed is that it’s Johnny’s, not theirs. You want buyers to envision it being their home. Another example, and one I see quite often as a home stager in Atlanta (although, I’m sure this happens everywhere) is to see diplomas on walls. While you have every reason to be proud of that accomplishment, it’s another label reminding the buyers that the home is yours.
  • Don’t make assumptions - Just because you may be using one of the secondary bedrooms as a storage room, don’t assume that the buyer will want to do the same. In addition, it screams that your home lacks storage. Your best bet is to set the room up as a bedroom.
  • Use props – Buyers are motivated by their emotions. “Nice things” evoke “nice emotions.”  Props can range from white fluffy towels to new bedding and no, they don’t have to be expensive.
And while you’ll never know exactly who the buyer will be, ensuring your home appeals to a broad base of prospective buyers will lend incredible support in helping to sell it quickly.
Kathy



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Sidenotes

May 21, 2010

“Home Staging Trends in North America
and Industry Outlook for 2010″
Certified Staging Professionals Release:
Home Staging Trend Report
As the professional home staging industry gains respect as an essential and integrated component of the international real estate industry at large, the demand for valid industry performance statistics has also increased.  However, the reality is that home staging statistics [...]

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April 15, 2010

The predominant media buzz about the current “buyer’s market” is everywhere today, making it appear that sellers have lost any advantage in this highly-competitive real estate market. Yes, there is a huge inventory of homes competing for a smaller and choosier pool of potential buyers. This is enough to make even the most seasoned home [...]

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April 14, 2010

Award-winning and nationally known leader in the real estate staging industry, Kathleen Garvey announces she has been chosen by CSP International Training Academy as a top-level home staging course instructor. By teaching others how to create successful staging businesses, Garvey will help more individuals recover from the current economic challenges.
With the demand for home staging [...]

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April 8, 2010

Remember the old saying that how you say something is often as important as what you say? Well, that’s certainly true when it comes to the best and brightest home stagers. It’s not enough to have excellent design skills; you also need strong “people” skills to build the rapport that lets realtors know [...]

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