At the Real Estate Staging Association®, we’re committed to providing stagers with the tools, resources, and insights they need to grow their businesses. Our latest webinar featuring Holly Gosa, a seasoned professional and Treasurer of the RESA® Greater Tampa Bay Chapter, is a must-watch for anyone looking to refine their business strategies.
As someone who supports stagers every day, I know how vital it is to balance creativity with strong business practices. In this session, Holly shares practical tips on pricing, inventory management, and scaling a staging business—topics that resonate with stagers at all levels.
Key Takeaways from the Webinar with Tampa Bay Stager
1. Three Pricing Packages That Simplify Client Decisions
Holly shared her strategy of offering three pricing tiers—Basic, Deluxe, and Premium—in her proposals. This approach helps clients understand their options and makes it easier for them to choose a package that fits their needs and budget.
Why it matters: Tailored pricing demonstrates professionalism and ensures profitability, giving clients flexibility while maintaining clear boundaries.
2. Managing the Ebb and Flow of Inventory
Scaling a business means managing inventory effectively, and Holly offered excellent advice for doing just that. From balancing purchases to sticking to processes, she outlined ways to avoid last-minute chaos and maintain consistency.
Why it matters: Strong inventory management helps stagers deliver high-quality results without sacrificing their sanity or profitability.
3. Long-Term Relationships Over Discounts
When faced with pricing objections or competing bids, Holly emphasized the value of transparency and collaboration with clients. Instead of defaulting to discounts, focus on the value your services provide.
Why it matters: Building strong relationships with realtors and homeowners can lead to repeat business and referrals, which are key to long-term success.
4. The Importance of Knowing Your Numbers
While Holly focused on her approach to pricing, here at RESA®, we believe every stager needs to start with a deep understanding of their costs and profit margins. Knowing your numbers is the foundation of a sustainable pricing strategy.
Why it matters: A clear understanding of costs ensures you’re not undercharging, allowing you to grow a profitable and scalable business.
5. Exclusive Insights from Industry Leaders
This webinar is just one example of the high-value content available to RESA® members. Holly’s insights are grounded in real-world experience, making her advice actionable and relatable for stagers navigating their own business challenges.
Why You Should Watch This Webinar
Whether you’re new to staging or an experienced professional, this session will inspire you to approach your business with fresh ideas and strategies. From creating effective pricing packages to managing the demands of scaling, Holly’s expertise is invaluable.
Access This Webinar and More
This exclusive session is available to RESA® members as part of our robust Members-Only Webinar Library. Not a member yet? Joining RESA® gives you access to insights like this and a network of stagers who are committed to excellence.
Become a Member Today and unlock tools designed to elevate your business.
Ready to Set Goals for 2025?
If you’re looking for even more ways to plan for success in the new year, check out our latest blog: The Ultimate 2025 Success Plan for Stagers.
Don’t miss the opportunity to learn from leaders like Holly Gosa. Watch the full webinar and take the next step in building your dream staging business.
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